Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
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It is reported that Longjing Environmental Protection is a listed company in China's atmospheric environmental protection industry, and completed the equity change in May last year. At present, the company's largest shareholder is Zijin Mining.
The cooperation between Longjing Environmental Protection and SVOLT is the first cross-border energy storage field of Longjing Environmental Protection. In the future, Longjing Environmental Protection will gradually form a complete product technology chain from cell to energy storage system, and carry out energy storage industry chain business.
The first phase of the project is expected to build a 2GWh energy storage PACK and system integration production base. After the project is launched, it can be compatible with the current mainstream energy storage cell models, with a high degree of intelligence and an automation rate of more than 80%. The investment and construction of the second phase of the 3Wh energy storage module PACK production project will be launched in due time according to the project construction, resource allocation, and market demand.
As for SVOLT, its cost can be reduced by more than 10% at the PACK level by the advantages of the self-developed large-capacity cell. This strong cooperation with Longjing Environmental Protection will further reduce the manufacturing cost of SVOLT. Reviewing the layout of SVOLT in energy storage, from cell to product, can be described step by step.
In December last year, SVOLT announced on the third battery day the L5 special laminated battery cell for energy storage, with a single capacity of 325Ah, a conventional cycle life of 8000 times, and a long cycle life of 12000 times.
Not only that, SVOLT has also developed 222Ah large-capacity batteries, 33Ah, 50Ah, 65Ah lifepo4 battery soft pack batteries, N21700CM cylindrical cells, N21700Mx cobalt-free cylindrical cells and 106Ah lifepo4 prismatic cells with different capacities.
It is worth mentioning that SVOLT has completed the layout of a "large, medium, and small" series of energy storage products based on the research and development of cells with different capacities, which can be widely used in energy storage fields such as power side, industrial and commercial side, and household side.
Specifically, in terms of large energy storage, SVOLT mainly distributes energy storage containers, unit energy storage, and other products on the power side and industrial and commercial side, which are widely used in large wind power stations, substations, large industrial and commercial parks, and storage and charging power stations, and supports 500KWh-10MWh multi-scenario applications, AC, DC coupling and parallel connection, and the mixing of new and old batteries.
In terms of intermediate storage, SVOLT's integrated unit energy storage product, which integrates battery, BMS, PCS, EMS, air conditioning, and fire protection systems, can realize block-type overlap, support 10 devices in parallel, and meet 2-6 hours of application requirements
SVOLT energy storage integrated energy storage system can be widely used in small industrial and commercial, hospital buildings, charging stations, household electricity, and other occasions. It has the functions of peak shaving and valley filling, combined new energy power generation, dynamic capacity increase, demand management, power quality management, emergency power reserve, and so on.
In the field of small storage, SVOLT brings distributed, stacked household energy storage and portable energy storage products, which can meet the needs of household emergency power, daily standby power, and travel power.
The product resonates with the market. SVOLT has previously participated in and completed many projects such as three-dimensional energy storage at the user side in Guangdong, energy storage in industrial and commercial units in Jiangsu Province, 50MW agricultural and optical complementation in Tengzhou, and 400MWh energy storage in Awati, Xinjiang.
The cooperation between SVOLT and Longjing Environmental Protection will extend the development of Zijin Mining's mine scenery distribution and storage project by the equity relationship between Longjing Environmental Protection and Zijin Mining, and focus on energy storage projects on the power generation side, grid side, and user side.
The automation rate of the PACK production line of the SVOLT joint venture is as high as 80%, or the latest intelligent production line layout after Dr. Octopus.
At present, under the double-carbon target and the new round of lithium battery expansion, lifepo4 battery intelligent manufacturing has become the trend of the times. Intelligent manufacturing has not yet "gained momentum" in terms of energy storage. SVOLT's early layout may lead to a new round of innovation in the energy storage industry.
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