Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (37519)
Если машина заглох, вам может понадобиться оперативное решение. Узнайте, как вызвать эвакуатор в вашем регионе.
[url=https://messilionelcz.biz]https://www.messilionelcz.biz[/url]
last news about messi lionel
https://www.messilionelcz.biz
[url=https://silva-bernardo-cz.biz]www.silva-bernardo-cz.biz[/url]
last news about silva bernardo
http://silva-bernardo-cz.biz
[url=https://lionelmessicz.biz]http://lionelmessicz.biz[/url]
last news about lionel messi
http://www.lionelmessicz.biz
[url=https://messilionelcz.biz]http://messilionelcz.biz[/url]
last news about messi lionel
https://messilionelcz.biz
Buy Cloud Accounts
Are you tired of running out of space on your devices? Are you looking for a secure and reliable way to store and access your important files anytime, anywhere? Look no further is your go-to destination for seamless cloud storage solutions.
https://bestcloudstore.com/
order meloxicam generic - buy maxalt generic buy ketorolac tablets
Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!
зеркало Dragon Money
У вас есть свое хозяйство? Ознакомьтесь с тем, как правильно выбрать [url=https://izmelchiteli-zerna.by]зернодробилка для домашнего хозяйства[/url], чтобы оптимизировать процесс переработки зерна.
Жителям сельской местности будет полезна советы по выбору зернодробилка для домашнего хозяйства. Узнайте, какие преимущества важны.
In its most basic form, Jack in the Box is a chain of quick-service food businesses.
[url=http://maps.google.gp/url?q=https://robertlewandowski-cz.biz]robertlewan...
[url=http://m.normaldaddy.com/member/login.html?noMemberOrder=&returnUrl=http...
[url=http://cms.hirsch.cc/adserver/adclick.php?bannerid=4&zoneid=0&source=&de...
[url=http://n1653.funny.ge/redirect.php?url=https://robertlewandowski-cz.biz]...
[url=http://eatlovedrive.ru/bitrix/redirect.php?event1=&event2=&event3=&goto=...
[url=http://www.3w-waswerwo.de/jump.php?sid=316&url=https://robertlewandowski...
[url=http://hbl.gcc.edu/tlcscripts/interpac.dll?eraccess&config=pac&branch=,0...
[url=http://themonroetimes.com/Redirect.asp?UID=64041197&SubSectionID=28&Sect...
[url=http://shutkey.com.xx3.kz/go.php?url=https://robertlewandowski-cz.biz]ro...
[url=http://maps.t.me/s/worldcasinonet.gh/url?q=https://robertlewandowski-cz....
[url=http://iaff221.org.xx3.kz/go.php?url=https://robertlewandowski-cz.biz]ro...
[url=http://www.stmwater.ru/bitrix/redirect.php?goto=https://robertlewandowsk...
[url=http://bohumilatruhlarova.blog.idnes.cz/redir.aspx?url=https://robertlew...
[url=http://www.talaga.eu/komentarze/go.php?url=https://robertlewandowski-cz....
[url=http://www.google.al/url?q=https://robertlewandowski-cz.biz]robertlewand...
last news about robert lewandowski
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
SEO services involve more than just keyword optimization. A good SEO team works on improving site structure, enhancing content, and building quality backlinks to ensure long-term success. offpage seo
Если вы искали где отремонтировать сломаную технику, обратите внимание - сервис центр в перми
very good factors you wrote here..amazing stuff...I assume you've got made some actually interesting points.hold up the best paintings. <a href="https://wakelet.com/wake/VFDzJg_vXzJDl0q8HGoC7">this website</a>
The 50% off sale at FK Wears is perfect for grabbing a few new pieces for the season. I love their variety of styles, and the plus-size options are so stylish and comfortable! causal fashion
[url=http://inbenzo.ru.xx3.kz/go.php?url=https://robertlewandowski-cz.biz]rob...
[url=http://www.mono-log.jp/mogura/inc/redirect.php?redirect=https://robertle...
[url=http://gaymovielist.com/cgi-bin/ucj/c.cgi?url=https://robertlewandowski-...
[url=http://www.skullknight.net/forum/index.php?thememode=full;redirect=https...
[url=http://images.t.me/s/worldcasinonet.tj/url?q=https://robertlewandowski-c...
[url=http://india.4you.com/go.cgi?go=https://robertlewandowski-cz.biz]robertl...
[url=http://pompengids.net/followlink.php?id=495&link=https://robertlewandows...
[url=http://images.t.me/s/worldcasinonet.nf.xx3.kz/go.php?url=https://robertl...
[url=http://web5.biangue.de/en/newsextern.php?SessionID=S3GE0RXK3DYGI8LJTPX6M...
[url=http://domainjobsset.com/jobclick/?RedirectURL=https://robertlewandowski...
[url=http://www.capitolbeatok.com/Redirect.aspx?destination=https://robertlew...
[url=http://pudding.s18.xrea.com.xx3.kz/go.php?url=https://robertlewandowski-...
[url=http://ninkirank.misty.ne.jp/31/out.cgi?id=xylia&url=robertlewandowski-c...
[url=http://neo-net.pl.xx3.kz/go.php?url=https://robertlewandowski-cz.biz]rob...
[url=http://www.gubkin.ru/bitrix/redirect.php?event1=&event2=&event3=&goto=ht...
last news about robert lewandowski
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
robertlewandowski-cz.biz
I was worried about the condition of my life but then I saw advertisements and their work on the internet and I was amazed by the results the provided me through their work! I would simply suggest them for any kind of problem! indian e visa eligibility haitian citizens
Wow, cool post. I’d like to write like this too – taking time and real hard work to make a great article… but I put things off too much and never seem to get started. Thanks though. dewacasino
Нужны средства без лишних усилий? Узнайте, как удобно оформляются [url=https://let-zaim.ru]займы онлайн на карту[/url] и решите свои финансовые задачи в кратчайшие сроки.
Как появились смешные картинки в сети интернет
Если потребовались финансы, узнайте, как быстро взять займ. Это надежный способ решить финансовые вопросы в любое время.
Rose Toy Vibrator is a top-rated sex toy for women, uniquely designed with a rose shape. It blends beauty and function, offering clitoral, nipple, and G-spot stimulation with multiple speed modes for enhanced pleasure. the rose toy
baclofen 25mg for sale - buy generic baclofen 25mg buy piroxicam 20mg sale
If you're looking for important security when signing documents, learn more about using [url=https://custom-signature.ru]digital signature[/url] to legality of documents.
Regularly (daily, https://www.komoot.com/user/4348374341194 - https://www.komoot.com/user/4348374341194 ,
monthly) commit to yourself to take care. here also is virtual-therapy
for couples and online-programs for couples urgently!
Как появились прикольные картинки в сети интернет
I gotta favorite this website it seems very helpful . mejahoki
Находитесь в Минске и требуете профессионального ремонта техники Amkodor? Узнайте, как быстро выполнить [url=https://forstwoof.ru]ремонт амкодор в минске[/url] с минимальными затратами времени и денег.
generic meloxicam 15mg - purchase toradol online cheap buy ketorolac medication
Нужен ремонт? Узнайте, как оперативно выполнить ремонт погрузчика амкодор с гарантией и поддержкой профессионалов.
Добро пожаловать на наш сайт – ваше решение для всех финансовых потребностей!
Наши предложения
Мы предлагаем различные финансовые продукты: кредиты, банковские карты и займы, чтобы помочь вам достигнуть ваших целей и осуществить мечты.
дебетовая карта с функцией защиты данных
Идеальные кредиты для ваших нужд
Нуждаетесь в финансировании на покупку жилья, автомобиля или образование? Наши кредитные программы разработаны с учетом ваших потребностей. Оформите кредит на нашем сайте, выбрав подходящие условия и сроки погашения.
Преимущества наших банковских карт
Наши банковские карты предоставляют:
Удобство безналичных платежей
Бонусы и привилегии
Оформите карту на нашем сайте и получайте кэшбэк, скидки у партнеров и участие в программе лояльности. Выберите карту с оптимальными лимитами и условиями обслуживания для себя.
Быстрые и удобные займы
Нужны деньги до зарплаты или на непредвиденные расходы? Наши займы – это быстро и удобно. Мы предлагаем прозрачные условия и мгновенное одобрение заявок, чтобы вы могли решать финансовые вопросы без задержек.
Наши преимущества:
Простота и Удобство: Оформите заявку онлайн за несколько минут.
Надежность и Прозрачность: Мы гарантируем честные условия и отсутствие скрытых комиссий.
Индивидуальный Подход: Мы учитываем ваши личные обстоятельства и предлагаем оптимальные условия.
Не упустите возможность улучшить свою финансовую ситуацию!
карта для интернет-покупок
Оформите кредит, банковскую карту или займ на нашем сайте уже сегодня и насладитесь всеми преимуществами сотрудничества с надежным финансовым партнером.
С нами ваши мечты станут реальностью!
[url=https://kevindebruyne-cz.biz]http://kevindebruyne-cz.biz[/url]
last news about kevin debruyne
http://www.kevindebruyne-cz.biz
[url=https://kevin-debruyne-cz.biz/]https://kevin-debruyne-cz.biz[/url]
last news about kevin debruyne
https://www.kevin-debruyne-cz.biz
Если вы искали где отремонтировать сломаную технику, обратите внимание - ремонт цифровой техники ростов на дону
Требуется эвакуация, но ограничен бюджет? Ознакомьтесь с тем, как без переплат [url=https://megaevakuator.by]эвакуатор дешево[/url] заказать на месте.
Потребовалась помощь? Ознакомьтесь с вариантами услуги эвакуатора для решения любых проблем на дороге.
With CULTURE.ORG ACQUIRED rbvfr now acquired, I'm eager to see how its mission evolves and what new initiatives they’ll launch.
Loyalty is also rewarded through a tiered loyalty program, allowing players to unlock higher rewards as they play more. With such enticing offers available, it’s easy to see why many are drawn to this platform for their slot adventures. slot depo dana
Next, consider playing the spaceman demo version before wagering real money. This allows you to practice without financial risk while learning about bonus features and gameplay strategies. demo spaceman
Symbols inspired by ancient mythology add depth to the gameplay. They not only look fantastic but also tie perfectly into the overall theme. Every detail is crafted with care. This attention to aesthetics not only slot olympus 1000 engages players but also enriches their gaming adventure in this divine landscape.
Don’t forget about power-ups! They are valuable tools that can turn the tide in your favor when used at critical moments. The right timing makes all the difference. Practice regularly using mahjong ways demo modes available online. Familiarity will enhance both confidence and skill as you embark on your journey toward victory.
ACAK77 menghadirkan koleksi game populer dari berbagai provider ternama di industri game online. Dengan pilihan game yang lengkap, Anda dapat menikmati permainan terbaik dengan kualitas grafis yang memukau dan fitur-fitur inovatif. ACAK77 selalu menghadirkan update game terbaru sehingga Anda tidak akan pernah ketinggalan tren. Nikmati pengalaman bermain yang lebih beragam dan menantang bersama ACAK77! acak77
order meloxicam for sale - order rizatriptan 10mg online cheap brand toradol
Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing. how to cancel chegg subscription
Ищете оборудование для дома? Ознакомьтесь с тем, как найти [url=https://factos.ru]зернодробилка для домашнего хозяйства[/url], чтобы оптимизировать процесс размола зерна.
Thanks for taking the time to discuss that, I feel strongly about this and so really like getting to know more on this kind of field. Do you mind updating your blog post with additional insight? It should be really useful for all of us. how to change yahoo password
Thanks for taking the time to discuss that, I feel strongly about this and so really like getting to know more on this kind of field. Do you mind updating your blog post with additional insight? It should be really useful for all of us. how to change yahoo password
This is exactly the text I'm sure uncovering everywhere you look. Thanks a lot for a blog page, I just join up your website. That is the decent blog page. inches. bolagg live casino
Thanks for taking the time to discuss that, I feel strongly about this and so really like getting to know more on this kind of field. Do you mind updating your blog post with additional insight? It should be really useful for all of us. how to change yahoo password
Pages
Add Comment