Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comentários (42370)
how much is clomid
Nicely put. Regards.
dissertation typing service dissertation statistics service dissertations for sale dissertation in a sentence
writing a research thesis professional thesis editing india thesis writing service ap lit thesis
quality custom essays https://bestcheapessaywriters.com
Drugs prescribing information. Cautions.
levaquin
Best about meds. Get information now.
Superb forum posts. Kudos!
persuasive essay writer how to write a reflective paper do my paper for money how long will it take to write my paper
Superb forum posts. Kudos!
persuasive essay writer how to write a reflective paper do my paper for money how long will it take to write my paper
Excellent content. Thank you.
cheap custom essay writing service writing services for college papers online essay writing essay writing service cheap
The the following time I study a blog, Hopefully that it doesnt disappoint me round this weblog. I imply, It become my replacement for read, but When i notion youd have some element fascinating to mention. All I listen may be a couple of whining about something you could restore in case you werent too busy looking for interest. Red Boost
I am really loving the theme/design of your site.
Do you ever run into any internet browser compatibility problems?
A couple of my blog readers have complained about my blog not working correctly
in Explorer but looks great in Chrome. Do you have any solutions to help fix this issue?
Review my blog post يلا شوت - http://www.ra2d.com/directory/redirect.asp?id=596&url=https://yallashoot...
Thank you. Terrific stuff.
essays help online college essay helper compare and contrast essay help help writing essay papers
Whoa lots of useful material.
paper writer online master paper writers paper writing company write my college paper
write my research proposal dissertation writing uk need help writing my dissertation best research proposal writing service
ghostwriter review https://essaytyperhelp.com
This is nicely said. .
application essay writing service will writing service singapore writing an essay college essays writing
Cheers! A good amount of information!
service quality in hospitality industry thesis service design phd thesis the best thesis writing service help me write my thesis
Cool you inscribe, the info is really salubrious further fascinating, I'll give you a connect to my scene. chat roulette
Good content. Kudos!
[url=https://writingpaperforme.com/]writing my paper for me[/url] write papers [url=https://custompaperwritersservices.com/]professional paper writer[/url] cheap paper writers
You reported it well!
buy dissertation uk dissertation writing services review mba dissertation help umi dissertation services
Thank you. Useful information!
specific thesis statement master thesis writer thesis writer thesis subject
Thank you. Useful information!
specific thesis statement master thesis writer thesis writer thesis subject
Incredible all kinds of helpful info.
[url=https://helpwithdissertationwriting.com/]help writing dissertation proposal[/url] writing help [url=https://dissertationwritingtops.com/]help with mba dissertation[/url] nursing dissertation writing services
Seriously many of good info.
write paper write my college paper write my paper now custom paper writers
You explained it fantastically.
pay someone to write an essay for you pay for an essay online order cheap essay buy your essay online
Well voiced really! !
thesis for a research paper the perfect thesis statement thesis editing 3 pronged thesis statement
Well voiced really! !
thesis for a research paper the perfect thesis statement thesis editing 3 pronged thesis statement
You said this exceptionally well.
write an argumentative essay do my essay reddit what to write for about me on resume help me write a business plan for free
Well voiced really! !
thesis for a research paper the perfect thesis statement thesis editing 3 pronged thesis statement
Regards! Quite a lot of facts.
best online essay writer i need someone to write a business plan for me can someone write my assignment for me professional essay writers for hire
I think this is among the most important info for me.
And i'm glad reading your article. But wanna remark on few general things, The website style is ideal, the articles is really excellent : D.
Good job, cheers
Look into my web blog ... pharmacies - https://lawert.micro.blog
Regards! A good amount of postings!
paper writing service review professional college paper writing service pay for a research paper buy papers online
buy essay online writing service online essay writing service uk best custom essay writing service essay writing service cheap uk
how to write an editorial essay https://theessayswriters.com
Amazing many of awesome tips.
essay writer cheap how to write an about me for dating site write my essay for me for cheap write my essay fast
[url=https://theessayswriters.com/]write essay for me cheap[/url] write my research paper for me cheap [url=https://bestcheapessaywriters.com/]online essay writer[/url] write my essay for
what is dissertation https://homeworkcourseworkhelps.com
Can you drink tea or coffee after taking antibiotics stromectol 12 mg?
buy actos
You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers. How to write better
What foods do parasites like stromectol 6 mg?
Welcome to our site dedicated to safety and support! We understand how important it is to feel secure in all aspects of life, whether it's physical safety, emotional well-being, or cybersecurity. That's why we provide a range of resources and services to help you stay safe and supported in whatever you do. From practical tips and advice to professional support and guidance, we're here to help you navigate any challenges you may face. Explore our site and discover how we can help you stay safe and supported today. 4safetysupport
Truly plenty of valuable knowledge.
free writing assistant help essay writing essay helper online help for essay writing
Pills information leaflet. Drug Class.
order baclofen
Best news about pills. Read now.
ashwagandha bio
With thanks! A good amount of data.
[url=https://phdthesisdissertation.com/]best dissertation editing services[/url] law dissertation help [url=https://writeadissertation.com/]buy online dissertation[/url] buy dissertation writing services
what does ashwagandha do for men
You actually said this adequately!
[url=https://domyhomeworkformecheap.com/]how do you say do my homework in spanish[/url] you can be my teacher i ll do homework [url=https://domycollegehomeworkforme.com/]who can i pay to do my homework[/url] how do i do my homework
You stated that well.
buy essays buy essays cheap college essay writers for pay buy essay online
You mentioned it effectively.
dissertation writing dissertation results help phd proposals dissertation writers
[url=https://essaypromaster.com/]essay writer website[/url] write my research paper for cheap [url=https://paperwritingservicecheap.com/]write my college paper for me[/url] master paper writers review
writing prompts for essays https://essaywriting4you.com
How often can I use my nebulizer proventil inhaler cost without insurance?
когда выйдет фильм человек паук через вселенную
Superb advice. Cheers.
custom essay writing top 5 essay writing services essay service writing truth about essay writing services
I know this if off topic but I'm looking into starting my own weblog and was wondering what all is required to get set up?
I'm assuming having a blog like yours would cost a pretty penny?
I'm not very internet smart so I'm not 100% sure.
Any tips or advice would be greatly appreciated. Many thanks
Look at my web site :: medicine online order - https://aoc.stamford.edu/profile/canadianpharmaceuticalsonline
Terrific forum posts. Regards.
order of dissertation chapters best dissertation dissertation assistance services dissertation online help
[url=https://englishessayhelp.com/]essay on helping others[/url] help with writing college essays [url=https://essaywritinghelperonline.com/]self help essay[/url] essay on helping the poor
how to write a legal essay https://argumentativethesis.com
very interesting post.this is my first time visit here.i found so mmany interesting stuff in your blog especially its discussion..thanks for the post! vidio bokep jepang
Nicely put. With thanks.
lined writing paper ghost writer for college papers online essay writers writing my paper for me
Nicely put. With thanks.
lined writing paper ghost writer for college papers online essay writers writing my paper for me
Many thanks, I like this!
help writing research paper buy a term paper proposal online research proposal in education
write an essay for me free smart essay writer essay write essay writer review
steps to writing a narrative essay https://homeworkcourseworkhelps.com
Páginas
Add Comment