Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
التعليقات (42151)
Sports betting, football betting, cricket betting, euroleague football betting, aviator
games, aviator games money - first deposit bonus up to 500
euros.Sign up bonus
What a stuff of un-ambiguity and preserveness of valuable know-how about unpredicted feelings.
Also visit my page w88
Tremendous things here. I'm very happy to see your
post. Thank you a lot and I'm having a look forward to contact you.
Will you please drop me a e-mail?
my web-site :: mixparlay88
I blog quite often and I seriously thank you for your content.
The article has truly peaked my interest. I am going to take a note of your site and keep checking for new information about once
per week. I opted in for your RSS feed too.
Stop by my website ... sarang188
I used to be able to find good information from
your content.
Look into my web site - mixparlay88
After checking out a handful of the blog articles
on your blog, I truly appreciate your technique of writing a blog.
I added it to my bookmark website list and will be checking back soon. Take
a look at my web site too and let me know how
you feel.
Check out my blog - Link Alternatif DewaPoker
you're really a just right webmaster. The web site loading velocity is amazing.
It sort of feels that you're doing any unique trick. Furthermore, The contents are masterwork.
you've performed a magnificent process in this subject!
my blog ... sarang 777
Hello, all the time i used to check webpage posts here in the early hours in the
dawn, for the reason that i like to gain knowledge of more and more.
Feel free to surf to my blog: lecislot.com
100% Ersteinzahlungsbonus aktiviert zusätzlich 150 Freispiele in Lovely Bonanza.
My website duxcasino
As the admin of this web site is working, no uncertainty very quickly it will be
renowned, due to its quality contents.
Also visit my web-site :: gacor slot
Thank you for sharing your thoughts. I truly appreciate
your efforts and I am waiting for your next
write ups thank you once again.
Here is my blog post :: ดูหนัง
I constantly emailed this website post page to all my associates,
as if like to read it next my friends will too.
Here is my web page; sarang777
<a href="https://www.aceyachts.ae/">luxur yacht rental dubai</a>
I used to be recommended this web site via my cousin. I am not sure whether or not this submit is written by him
as no one else know such specified approximately
my difficulty. You are amazing! Thank you!
Feel free to surf to my site - vivo slot - http://juniper-ondemand.com/members/pvcox5/activity/582829/
Hey I know this is off topic but I was wondering if you
knew of any widgets I could add to my blog that automatically tweet
my newest twitter updates. I've been looking for
a plug-in like this for quite some time and
was hoping maybe you would have some experience with something
like this. Please let me know if you run into
anything. I truly enjoy reading your blog and I look forward to your new updates.
Feel free to visit my web blog ... Poker88
betting, and more.
Visit my web blog mostbet Site
I am sure this article has touched all the internet visitors, its really really
pleasant piece of writing on building up new web site.
my website: sarang777
What a stuff of un-ambiguity and preserveness of valuable knowledge regarding unexpected
emotions.
Take a look at my blog; ads508
Much thanks! It is an astonishing internet site!
www
It is appropriate time to make some plans for the future and it's time to be happy.
I've read this post and if I could I want to suggest you some interesting things or suggestions.
Perhaps you can write next articles referring to this
article. I want to read more things about it!
my blog post: w88online
I got this web page from my pal who shared
with me on the topic of this site and at the moment this time
I am visiting this web page and reading very informative content at this place.
My webpage: junk clearance glasgow
It's awesome designed for me to have a site, which is
useful in support of my know-how. thanks admin
my homepage medali303
Yes! Finally someone writes about sarang777.
i love reading this article so beautiful!!great job!
<a href="https://1stnovel.com/">foolish concubine reborn as miracle doctor</a>
Admiring the commitment you put into your site and
in depth information you present. It's great to come across a blog
every once in a while that isn't the same outdated rehashed material.
Wonderful read! I've saved your site and I'm adding your RSS feeds to my Google account.
Look into my web blog The Best Free Gay Porno
Hello, this weekend is pleasant in support of me, because this occasion i
am reading this wonderful educational post here at my residence.
Also visit my web site - ridho ajis
Your way of describing all in this post is truly
nice, every one be capable of without difficulty understand it, Thanks a
lot.
Feel free to visit my webpage: jos777 slot
Using too many hair products can weigh your hair down and make it look greasy. Be sure to use afro pride products that are light and that won’t leave your hair looking or feeling greasy. You should also avoid using products with alcohol, as this can dry out your hair.
It is appropriate time to make some plans for the future and it is time to be happy.
I have read this post and if I could I want to suggest you some interesting things
or advice. Maybe you could write next articles referring to this article.
I wish to read even more things about it! https://www.metooo.io/u/638bdf39fda3a6117b440548
MAKE 10,000$ IN 3 SINGLE STEPS!!
1. SIGN UP TO STAKE: https://bit.ly/3j90ZQI
2. DEPOSIT ANY AMOUNT OF MONEY
3. AND START EARN THE EASIEST MONEY IN YOUR LIFE!
SHARE THE LINK TO YOUR FRIENDS IF WEVE MADE YOU RICH.
Feel free to surf to my web page B
Keep this going please, great job!
My homepage udin777
I do believe all of the ideas you have introduced
in your post. They're really convincing and can certainly work.
Nonetheless, the posts are too quick for newbies. May just you
please extend them a bit from next time? Thanks for the post.
Visit my web page ... joker123
One of the best ways to find a face care routine that is right for you is to ask your friends and family for their recommendations. You may be surprised at how many people have had great results with a particular product or routine.
Howdy! I could have sworn I've visited your blog
before but after looking at many of the posts I realized
it's new to me. Anyways, I'm definitely delighted I stumbled upon it and I'll be bookmarking it and checking back often! https://timeoftheworld.date/wiki/User:BANK104
Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Internet explorer.
I'm not sure if this is a formatting issue or something to do with internet browser compatibility but
I thought I'd post to let you know. The design look great though!
Hope you get the problem solved soon. Kudos https://www.customers.com/members/BANK202/
What's up, constantly i used to check webpaqge posts here earlpy inn thhe morning, for the reason that i enjoy to find out more and more.
Also visit my homepage; agen situs slot gacor
We are a group of volunteers and starting
a new scheme in our community. Your site offered us with valuable info to work on. You have done a formidable
job and our whole community will be grateful to you.
Have a look at my web blog kebun777
My family every time sayy that I am killing my time
here at net, except I now I am getting experience daily by reacing thes
good posts.
Here is my blog post ... slot online
Please let me know if you're looking for a article
writer for your blog. You have some really great articles and I believe I would be a good asset.
If you ever want to take some of the load off, I'd really like to write some material for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested. Kudos!
my webpage: sga508
hey there and thank you for your info – I have certainly picked up anything new from right here.
I did however expertise several technical points using
this website, as I experienced to reload the site a lot of
times previous to I could get it to load correctly.
I had been wondering if your web host is OK? Not that I'm complaining, but slow
loading instances times will often affect your placement in google and can damage your high-quality score if ads
and marketing with Adwords. Anyway I'm adding this RSS
to my email and could look out for much more of your respective exciting content.
Ensure that you update this again soon.
Also visit my web page ... Foreigner dating sweden
Hi, all is going sound here and ofcourse every one is sharing data, that's genuinely
good, keep up writing.
Feel free to surf to my site :: medali303
Everything is very open with a clear explanation of the challenges.
It was truly informative. Your website is very helpful.
Thanks for sharing!
Here is my web page - sarang777
Hi to all, it's actually a fastidious for me to pay a visit this web page, it includes inportant Information.
Also visit my web page :: slot
Extremely user pleasant website. Huge information offered on couple of clicks.
www
Heya this is kind of of off topic but I was wondering if blogs use
WYSIWYG editors or if you have to manually code with HTML.
I'm starting a blog soon but have no coding know-how so I
wanted to get guidance from someone with experience.
Any help would be enormously appreciated!
my webpage - medali303
Stunning quest there. What happened after? Thanks!
my homepage :: sbobet88
I quite like reading through an article that can make people think.
Also, thanks for permitting me to comment!
Visit my website - The dating game killer documentary hulu
Hey there, You've done a fantastic job. I'll certainly digg
it and personally recommend to my friends. I am sure they will be benefited from
this website.
Here is my site ... medali303
I am in fact grateful to the holder of this website who has shared this fantastic
paragraph at here.
Feel free to visit my blog - comment hera est morte
I always emailed this web site post page to all my associates, as if
like to read it then my contacts will too.
Check out my homepage; sga508
الصفحات
Add Comment