The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.

The first cross-cutting seminar of INCREDIBLE project, held 10 and 11 May, was dedicated to a presentation of successful initiatives capable of connecting the production of agricultural and forest products and the territory of origin.