Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
التعليقات (42466)
We are proud to be great6 best deck and fence building company with hundreds of deck and fence built at GTA
http://www.great6.ca/fence_and_deck/
We are proud to be great6 best deck and fence building company with hundreds of deck and fence built at GTA
http://www.great6.ca/fence_and_deck/
We are proud to be great6 best deck and fence building company with hundreds of deck and fence built at GTA
http://www.great6.ca/fence_and_deck/
whyride
Judi SLOT MPO8899 adalah salah satu peluang investasi terbesar dan terlengkap di Indonesia yang bisa di mainkan oleh semua orang. Asalkan sudah memiliki niatan dan hati yang kuat saat menjajal keberuntungan anda guys
https://www.sxm-talks.com/author/mposlot89/
https://empower.ro/author/mposlot89/
https://wp.lscu.coop/author/mposlot89/
https://he.grofit-ag.com/profile/mposlot89/profile
https://www.classaction.sites.tau.ac.il/profile/mposlot89/profile
https://www.anu.org.il/profile/mposlot89/profile
whyride
body to body massage spa in koramangala is a therapeutic experience that will leave your body feeling relieved, so don't late and come fast to our center for better experience
Drug information for patients. Cautions.
rx lopressor
Some news about medicine. Get information here.
Medicament information leaflet. Drug Class.
avodart generics
All trends of pills. Read here.
whyride
Amber Veterinary Practice: Situated in Serangoon North Avenue, Amber Veterinary Practice provides general veterinary services, surgery, diagnostics, and emergency care. vet Serangoon
whyride
whyride
whyride
whyride
dutasteride usa buy mobic sale meloxicam 15mg cost
Drugs information. Drug Class.
mobic for sale
Everything trends of meds. Read here.
Medicines information. Generic Name.
neurontin brand name
Everything about drugs. Read here.
avodart 0.5mg cost buy dutasteride without prescription how to get meloxicam without a prescription
buy robaxin 500mg online methocarbamol cost buy sildenafil 50mg pill
oral robaxin buy desyrel 50mg pills buy suhagra generic
buy robaxin 500mg pills order sildenafil online cheap order sildenafil 50mg without prescription
methocarbamol 500mg price order methocarbamol 500mg without prescription buy sildenafil 50mg for sale
purchase methocarbamol sale order trazodone 50mg pills suhagra for sale online
robaxin cheap buy desyrel 100mg for sale sildenafil 50mg uk
methocarbamol order buy methocarbamol 500mg sale order suhagra pills
buy robaxin cheap sildenafil medication sildenafil 50mg generic
purchase robaxin pills sildenafil 50mg uk buy suhagra 50mg sale
buy avodart 0.5mg generic generic avodart 0.5mg mobic 15mg pills
Acknowledges for paper such a beneficial composition, I stumbled beside your blog besides decipher a limited announce. I want your technique of inscription.
NewspaperFair
Combining new playing trends into one website, slot888, direct website, real website, big website, open 24 hours a day, free trial play via <a href="https://99club.live/"> 99club slot </a> website
Excellent post. I was reviewing this blog continuously, and I am impressed! Extremely helpful information especially this page. Thank you and good luck. time news hunt
Drugs information leaflet. What side effects?
sildigra
Some information about medication. Read information now.
Do not want to miss new investment trends in playing online slots 888 with game forms that are ready to create fun and make profit for everyone to apply for <a href="https://77-evo.com"> 77evo </a>.
Medicine information for patients. Short-Term Effects.
sildenafil
Best about medicament. Get information here.
Betting on <a href="https://euroma88.com/"> สล็อต888 </a>, a direct website that is licensed, does not require a lot of capital Can come in to make extra money, popular every day, can play, withdraw quickly with an automatic deposit and withdrawal system, must be here Euroma88
Wow that was odd. I just wrote an incredibly long comment but after
I clicked submit my comment didn't show up. Grrrr... well I'm
not writing all that over again. Anyways, just wanted to say fantastic blog!
Visit my web site; website
Awesome blog. I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work! newesttrendy
At this point you'll find out what is important, it all gives a url to the appealing page: Urgent tshirt Printing London
Thanks for sharing this information. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. Visite my site
deliverance ministry
deliverance ministry
order dutasteride for sale order mobic 15mg pill oral mobic
Success is not measured by wealth, but by the impact you make. branding and design companies
buy avodart medication avodart 0.5mg us buy generic mobic for sale
Revol Carz Makeover: Revol Carz Makeover is a one-stop car grooming center in Singapore that offers a range of services, including ceramic coating. They use reputable ceramic coating brands and have skilled applicators to ensure quality results. ceramic car coating
This is a wonderful article. Given <a href="https://powderpharm.com/product/buy-tramadol-225mg/">buy tramadol 225mg</a> so much info in it, These types of articles keep the users interested in the website, and keep on sharing more … good luck.
Great6 Contractors offer a wide range of construction/renovation services. Our team has international experience enabling us to take the lead on your project from concept to completion. We offer a wide range of materials for your expansion projects
http://www.great6.ca/services/
Great6 Contractors offer a wide range of construction/renovation services. Our team has international experience enabling us to take the lead on your project from concept to completion. We offer a wide range of materials for your expansion projects
http://www.great6.ca/services/
Great6 Contractors offer a wide range of construction/renovation services. Our team has international experience enabling us to take the lead on your project from concept to completion. We offer a wide range of materials for your expansion projects
http://www.great6.ca/services/
Great6 Contractors offer a wide range of construction/renovation services. Our team has international experience enabling us to take the lead on your project from concept to completion. We offer a wide range of materials for your expansion projects
http://www.great6.ca/services/
Medicament prescribing information. Brand names.
buy generic tadacip
Best what you want to know about drugs. Get here.
الصفحات
Add Comment