Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
التعليقات (42089)
Your blog is very nice. Wish to see much more like this. Are wired headphones still a thing? Then wired headphones may still have a place in a market dominated by wireless listening technology. For complete info about this, I would suggest you can read one blog about [url=https://https://techax-31.webselfsite.net/blog/2022/11/12/how-to-buy-hea... headphones[/url].
Слово пацана 7 серия
Слово пацана 9 серия
слово пацана сериал 2023 смотреть
трейлер слово пацана 8 серии кровь
смотреть
Your blog is very nice. Wish to see much more like this. Are wired headphones still a thing? Then wired headphones may still have a place in a market dominated by wireless listening technology. For complete info about this, I would suggest you can read one blog about wired headphones.
i need someone to write my essay
[url="https://besteasyessays.org"]your essay writer[/url]
write my essay discount code
timeless-film.ru
Всё везде и сразу
movies.vipspark.ru
постучись в мою дверь турецкий ютуб
слово пацана кровь онлайн бесплатно
гарри поттер 5 смотреть полностью бесплатно
cheap essay writers
[url="https://besteasyessays.org"]academic custom essays[/url]
essay writing service reviews
persuasive essay help
[url="https://besteasyessays.org"]help with essay writing[/url]
essays on community service
buy essay online safe
[url="https://besteasyessays.org"]custom essay UK[/url]
common app essay help
essay title help
[url="https://besteasyessays.org"]help writing college essay[/url]
write my admission essay
сколько по времени идет фильм чебурашка 2023 года
дизайн человека чтение
law essay writing service
[url="https://besteasyessays.org"]write my college essay[/url]
custom essay writing sites
cheap essay writing service us
[url="https://besteasyessays.org"]essay help service[/url]
graduate school essay writing service
fast custom essay
[url="https://besteasyessays.org"]sat essay writing help[/url]
online help with essay writing
смотреть фильмы 2023 бесплатно в хорошем качестве
Пацаны 1 сезон
poip-nsk.ru
history essay writing service
[url="https://besteasyessays.org"]buy an essay paper[/url]
write my essay canada
good essay writing services
[url="https://besteasyessays.org"]help on essays[/url]
narrative essay help
bejj
vipspark.ru
essay about helping others
[url="https://besteasyessays.org"]who will write my essay[/url]
best online essay writer
mba application essay writing service
[url="https://besteasyessays.org"]best writing services reviews[/url]
essay on helping poor people
Actually I read it yesterday but I had some thoughts about it and today I wanted to read it again because it is very well written.
when does cialis patent expire cialis manufacturer coupon how long does 5mg cialis last
higher english essay help
[url="https://bestessayreviews.net"]essay editor service[/url]
custome essay
I really amazed to read this blog post. It is so unique and informative Motorcycle Leather Jackets
привет малышка привет родная ну как дела
good customer service essay
[url="https://bestessayreviews.net"]instant essay writer[/url]
order essay online cheap
buy essays online for college
[url="https://bestessayreviews.net"]help on essay writing[/url]
best essay writers online
Очуждение
buy cheap essay
essay service
legitimate essay writing services
Контрапункт
Hello! This is my first visit to your blog! We are a group of volunteers and starting a
new project in a community in the same niche.
Your blog provided us beneficial information to work on.
You have done a extraordinary job!
my webpage - участницы blackpink
Советую прочитать сайт города Лихославль https://admlihoslavl.ru/
Также не забудьте добавить сайт в закладки: https://admlihoslavl.ru/
custom essay meister
best custom essay
buy an essay
Thanks for your post. I’ve been thinking about writing a very comparable post over the last couple of weeks, I’ll probably keep it short and sweet and link to this instead if thats cool. Thanks. 英文補習
hire someone to write my essay
cheap custom essays online
essay cheap
Психолог консультация
best custom essay writing
college essay editing services
best website to buy essays
Лучшие Психологи Москвы.
الصفحات
Add Comment