Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
التعليقات (42083)
https://nakrutkavktop.ru/ - как накрутить подписчиков в вк на страницу
https://nakrutkavktop.ru/ - автолайки вконтакте
https://nakrutkavktop.ru/ - лайки в вк без заданий
https://nakrutkavktop.ru/ - накрутить друзей в вк бесплатно
https://nakrutkavktop.ru/ - как накрутить подписчиков в вк на страницу
https://nakrutkavktop.ru/ - как накрутить подписчиков в вк на страницу
https://nakrutkavktop.ru/ - накрутка друзей вк бесплатно
https://nakrutkavktop.ru/ - вк накрутка
https://nakrutkavktop.ru/ - накрутка подписчиков вк группу
https://nakrutkavktop.ru/ - дешевые подписчики в вк
https://nakrutkavktop.ru/ - накрутка опроса вк
https://nakrutkavktop.ru/ - накрутка опроса вк
https://nakrutkavktop.ru/ - накрутка лайков для вк
Hello, I think your site could possibly be having internet browser compatibility problems.
When I take a look at your web site in Safari, it looks fine however when opening in Internet Explorer, it's
got some overlapping issues. I simply wanted to provide you with a quick heads up!
Besides that, great blog!
Here is my web blog :: demo slot bonanza
https://nakrutkavktop.ru/ - лайк на фото вк бесплатно
https://nakrutkavktop.ru/ - накрутка лайков на фото вк
https://nakrutkavktop.ru/ - накрутка лайков на фото вк бесплатно
https://nakrutkavktop.ru/ - накрутить подписчиков в контакте
Hey! I could have sworn I've been to this blog before but after browsing through some of the post I realized it's new to me.
Anyhow, I'm definitely glad I found it and I'll be bookmarking and checking back often!
Feel free to surf to my web blog; ads508
https://nakrutkavktop.ru/ - приложение для накрутки лайков в вк
https://nakrutkavktop.ru/ - накрутка лайков вк быстро
https://nakrutkavktop.ru/ - накрутка лайков на фото в вк бесплатно
https://nakrutkavktop.ru/ - накрутка просмотров видео в вк
https://nakrutkavktop.ru/ - накрутка просмотров видео в вк
artist-bio.ru
https://nakrutkavktop.ru/ - накрутка просмотров видео в вк
как проявляется паническая атака симптомы у взрослых женщин
квартиры на сутки
http://nnars.ru/forum/suggestion-box/topic/create
http://forum.aboutbulgaria.biz/viewtopic.php?f=50&t=68890
http://evraz.myforums.org.ua/viewtopic.php?id=2006#p3451
https://www.clipsharelive.com/blog/2651919/посуточная-аренда-квартир-в-любом-районе-минска
http://arm-mani.ru/cnyat-kvartiru-v-minske-na-sutki
http://medik-life.ru/kvartiryi-na-sutki-minsk-snyat-kvartiru-v-minske-na...
https://semenivka.com.ua/форум/гумор/38783-квартиры-на-сутки-минск,-снять-квартиру-в-минске-н#59145
https://ourtravels.ru/ucp.php?mode=login&sid=d88d0aaf30682ffe9fe6cb7278d...
https://www.retro-computing.it/phpbb3/viewtopic.php?f=3&t=321333#.Y-PU9z...
http://avtovladelez.ru/kvartiryi-na-sutki-minsk-snyat-kvartiru-v-minske-...
I have read all the comments and suggestions posted by the visitors for this article are very fine,We will wait for your next article so only.Thanks! BUYING MODAFINIL ONLINE
essay about service marketing thesis statement argumentative essay community service essay and involvement sample essays
Medicine prescribing information. Cautions.
pregabalin buy
Some about drug. Get here.
service learning reflection essay example thesis statement structure editing essay service
artist-bio.ru
http://enewstree.com/discuz/home.php?mod=space&uid=19312
Medicament information. Short-Term Effects.
zithromax
Best what you want to know about pills. Get information now.
психолог и психотерапевт в чем разница
I think this is a really good article.You make this information interesting and engaging.You give readers a lot to think about and I appreciate that kind of writing. XYZ Manhwa
квартиры на сутки
http://жк10.my-forum.ru/newthread.php?fid=11&processed=1
http://oktobux.ru/kvartiryi-na-sutki-v-minske-bez-posrednikov
https://ru24.net/moscow/341742571/
http://anrialtrua.17l.ru/viewtopic.php?id=242#p242
http://www.pets-ural.ru/content/forum/viewtopic.php?p=41765#41765
https://mskgto.ru/viewtopic.php?id=6126#p60126
https://cnnn.ru/05/02/2023/75601/preimushhestva-i-nedostatki-arendy-zhil...
http://blogsfere.com/viewtopic.php?t=58142&sid=5a037bd2b73ee5706095dcbd6...
https://korden.org/publications/40208
http://assa0.myqip.ru/?1-0-0-00000320-000-0-0-1675861222
Your blog provided us with valuable information. I am looking forward to read more blog posts from here keep it up!!
Stranger Things Eddie Jacket
Thanks for the nice blog. It was very useful for me. I'm happy I found this blog. Thank you for sharing with us,I too always learn something new from your post. payment processing sales
Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. There tend to be not many people who can certainly write not so simple posts that artistically. Continue the nice writing <a href="https://uancv.edu.pe/ofinvestigacion/app/upload/users/1/1936/my_files/sl...">slot</a>
Meds information sheet. Generic Name.
buy generic valtrex
Everything trends of meds. Read now.
This is an excellent post I seen thanks to share it. It is really what I wanted to see hope in future you will continue for sharing such a excellent post. Leather Jacket Greaser
Thanks for your post. I’ve been thinking about writing a very comparable post over the last couple of weeks, I’ll probably keep it short and sweet and link to this instead if thats cool. Thanks. www.topstrollercrib.com/best-affordable-double-stroller/
Situs taruhan Online yang terbilang dengan bonus taruhan terbesar ialah Mpo Gopay yang bisa menggunakan berbagai macam e-wallet salah satu e-wallet gopay ini di Mpo Gopay anda deposit menggunakan E-wallet tidak terdapatnya potongan sama sekali dan juga di Mpo Gopay juga bisa claim bonus bagi anda yang deposit menggunakan E--wallet, So tunggu apa lagi guys kali bisa bertaruh hingga meraih kemenangan tinggi dengan mainkan permainan seperti slot online, taruhan bola, dan tembak ikan di Mpo Gopay.
I have been browsing online more than 2 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the net will be a lot more useful than ever before.
https://essaywritingservicebbc.com/
Best work you have got accomplished, this on-line Web site is amazing with fantastic facts and appears. I have stopped at this website right after viewing the wonderful information. I will likely be again For additional qualitative perform.<a href="https://ipro998.com/">สล็อตแตกง่าย</a>
I feel extremely cheerful to have visible your web site page and count on any such big wide variety of all the more engaging instances perusing here. lots favored all over again for every one of the points of hobby. WebToon XYZ
Buy Backlinks Canada from ehyperlink website.
Buy Quality Backlinks Canada from ehyperlink.
الصفحات
Add Comment