Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Σχόλια (42705)
Hello Dear, are you in fact visiting this website regularly, if so afterward you will absolutely get
fastidious know-how.
Feel free to surf to my webpage: Table Schema
Wow, gorgeous portal. Thnx ...
www
Woah! I'm really enjoying the template/theme
of this website. It's simple, yet effective. A lot of times it's
challenging to get that "perfect balance" between usability
and appearance. I must say you've done a fantastic job with this.
Additionally, the blog loads extremely quick for me
on Internet explorer. Excellent Blog!
Feel free to surf to my website; sv388.com
At this time it seems like Movable Type is the preferred blogging platform out there right now.
(from what I've read) Is that what you are using on your blog?
My blog ... slot bonus 100 to 3x
Seriously such a helpful webpage.
www
Hey there are using Wordpress for your site platform? I'm new to the blog world but I'm trying
to get started and create my own. Do you need any html
coding knowledge to make your own blog? Any
help would be greatly appreciated!
Also visit my blog - olympus slot
Awesome issues here. I am very happy to see your article.
Thanks a lot and I'm taking a look forward to contact you.
Will you kindly drop me a mail?
Also visit my website - Cory
Greetings! Very helpful advice in this particular article!
It's the little changes which will make the largest changes.
Many thanks for sharing!
Look into my homepage: slot depo 25 bonus 25
Психолог
Thanks to my father who shared with me concerning this blog,
this website is actually remarkable. Earn CAKE through yield farming or win it in the Lottery Win millions in prizes
WOW just what I was looking for. Came here by searching for yet
My web-site: Adela
cheap custom essay writing services
affordable essay writing service
academic essay writing services
Great beat ! I wish to apprentice while you amend your
website, how could i subscribe for a blog site? The account helped me a
acceptable deal. I had been a little bit acquainted of this
your broadcast offered bright clear idea
Check out my web site: Optimism airdrop token allocation
Психолог
Just wanted to emphasize Now i am glad I happened upon your web site!
www
You've awesome stuff at this point.
www
need help writing essay
essay writing service law school
essay custom writing
Woah! I'm really loving the template/theme of this website.
It's simple, yet effective. A lot of times it's hard to get that "perfect balance" between usability and visual appearance.
I must say you've done a superb job with this. In addition, the blog loads
super fast for me on Firefox. Excellent Blog!
Also visit my web blog; idn slot
Психолог
Today, I went to the beach with my kids.
I found a sea shell and gave it to my 4 year old daughter and
said "You can hear the ocean if you put this to your ear." She put the shell to her ear and screamed.
There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!
Review my web page :: Sig MCX Spear For Sale
Heya i am for the primary time here. I came across this
board and I in finding It truly useful & it helped me out
much. I am hoping to present something again and help others such as you aided me.
Also visit my blog post; jackpot slot
This design is spectacular! You obviously know how to keep a reader amused.
Between your wit and your videos, I was
almost moved to start my own blog (well, almost...HaHa!)
Excellent job. I really enjoyed what you had to say, and more
than that, how you presented it. Too cool!
Here is my page ... fafa slot
Психолог
Great delivery. Outstanding arguments. Keep
up the good effort.
my web site judi lapakpusat
With havin so much written content do you ever run into any problems of plagorism or copyright infringement?
My blog has a lot of completely unique content I've either written myself or outsourced but it seems a
lot of it is popping it up all over the web without my
agreement. Do you know any solutions to help reduce content from being
stolen? I'd certainly appreciate it.
my homepage ... sarang188
Психолог
Hello! Do you know if they make any plugins to help with Search Engine Optimization? I'm trying to get my blog to rank for
some targeted keywords but I'm not seeing very good results.
If you know of any please share. Thank you! https://bibnum.obspm.fr/user-profiles/profiles/user/id/7893/type/1
If some one needs expert view regarding blogging and site-building afterward i suggest him/her to visit this blog, Keep up the pleasant
job.
Here is my site pragmaticplay
Психолог
I am curious to find out what blog system you happen to be working with?
I'm having some small security issues with my
latest blog and I would like to find something
more secure. Do you have any recommendations? https://vape33.peatix.com/view
Психолог
Психолог
I just like the helpful info you provide to your articles.
I'll bookmark your blog and check once more here frequently.
I'm slightly sure I will be told a lot of new stuff
right right here! Best of luck for the next!
My blog post; https://www.pragmatic-lapak-pusat.com/
I will right away snatch your rss feed as I can not to find your email subscription hyperlink or e-newsletter service.
Do you've any? Kindly allow me realize in order that I may subscribe.
Thanks.
my page :: cq9
This post will assist the internet viewers for building up new website or even a weblog from
start to end.
Also visit my site; 먹튀리스트
Психолог
I'm gone to say to my little brother, that he
should also pay a quick visit this website on regular basis to obtain updated from hottest reports. https://app.vagrantup.com/VAPE33
My family members every time say that I am
wasting my time here at net, however I know I am
getting familiarity daily by reading thes nice content.
Feel free to surf to my blog - yuk slot 88
Awesome article.
my web-site ... fafaslot
Психолог
Start slow:
If you're new to Best Botox injector near me carync to start slow. Get a small area treated first to see how your skin reacts. If you're happy with the results, you can always go back for more.
Botox and filler injector cary nc
Botox and filler injector near me cary nc
Best Botox injector near me cary nc
I have learn a few good stuff here. Certainly price bookmarking for revisiting.
I wonder how a lot effort you place to make this type
of magnificent informative website.
My site ... sv388
Психолог
Психолог
Thank you, I've recently been looking for info about this subject for a long time and
yours is the greatest I've discovered till now.
But, what concerning the conclusion? Are you
certain in regards to the supply?
My web site ... Elma
Pretty element of content. I simply stumbled upon your web site and in accession capital to assert that
I acquire in fact loved account your blog posts. Anyway I will be subscribing for your feeds or even I success you get
right of entry to persistently rapidly.
My page - sarang777
Психолог
Thanks for one's marvelous posting! I seriously enjoyed reading
it, you could be a great author. I will remember to bookmark
your blog and will eventually come back someday. I want to encourage
you to continue your great work, have a nice afternoon!
Feel free to surf to my blog: Paris photographer
Hi there, I found your site via Google even as
searching for a comparable matter, your site came up, it
appears great. I have bookmarked it in my google bookmarks.
Hello there, just became aware of your blog via
Google, and found that it is really informative. I am going to be careful for brussels.
I'll appreciate if you happen to proceed this in future.
Numerous people might be benefited from your writing. Cheers!
My web-site: Declan C
Ridiculous quest there. What happened after? Thanks!
my web blog Bess
Σελίδες
Add Comment