Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Σχόλια (41987)
オンラインカジノとオンラインギャンブルの現代的展開
オンラインカジノの世界は、技術の進歩と共に急速に進化しています。これらのプラットフォームは、従来の実際のカジノの体験をデジタル空間に移し、プレイヤーに新しい形式の娯楽を提供しています。オンラインカジノは、スロットマシン、ポーカー、ブラックジャック、ルーレットなど、さまざまなゲームを提供しており、実際のカジノの興奮を維持しながら、アクセスの容易さと利便性を提供します。
一方で、オンラインギャンブルは、より広範な概念であり、スポーツベッティング、宝くじ、バーチャルスポーツ、そしてオンラインカジノゲームまでを含んでいます。インターネットとモバイルテクノロジーの普及により、オンラインギャンブルは世界中で大きな人気を博しています。オンラインプラットフォームは、伝統的な賭博施設に比べて、より多様なゲーム選択、便利なアクセス、そしてしばしば魅力的なボーナスやプロモーションを提供しています。
安全性と規制
オンラインカジノとオンラインギャンブルの世界では、安全性と規制が非常に重要です。多くの国々では、オンラインギャンブルを規制する法律があり、安全なプレイ環境を確保するためのライセンスシステムを設けています。これにより、不正行為や詐欺からプレイヤーを守るとともに、責任ある賭博の促進が図られています。
技術の進歩
最新のテクノロジーは、オンラインカジノとオンラインギャンブルの体験を一層豊かにしています。例えば、仮想現実(VR)技術の使用は、プレイヤーに没入型のギャンブル体験を提供し、実際のカジノにいるかのような感覚を生み出しています。また、ブロックチェーン技術の導入は、より透明で安全な取引を可能にし、プレイヤーの信頼を高めています。
未来への展望
オンラインカジノとオンラインギャンブルは、今後も技術の進歩とともに進化し続けるでしょう。人工知能(AI)の更なる統合、モバイル技術の発展、さらには新しいゲームの創造により、この分野は引き続き成長し、世界中のプレイヤーに新しい娯楽の形を提供し続けることでしょう。
この記事では、オンラインカジノとオンラインギャンブルの現状、安全性、技術の影響、そして将来の展望に焦点を当てています。この分野は、技術革新によって絶えず変化し続ける魅力的な領域です。
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