Attractiveness of NWFP as a value beyond price
![](https://incredibleforest.net/sites/default/files/field/image/truffleblog.jpg)
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Σχόλια (36088)
1win
Upload apk file casino 1win - play right now!
1win casino
1win casino
Download apk file casino 1win - win today!
1win
I'm searching for a reliable brand that produces durable slots. สล็อตเว็บตรง แตกง่าย
토토사이트
이 멋진 정보를 얻게되어 정말 감사합니다
best pimple treatment for teens order generic prednisone 5mg adult female acne
I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post
휴게소토토
Казино Vavada предлагает огромный набор игровых автоматов и возможность выиграть большие деньги. Чтобы начать играть, необходимо зарегистрироваться на официальном сайте казино Vavada.
Регистрация в Вавада очень простая и быстрая.. Вам потребуется заполнить небольшую форму, указав свои личные данные, такие как имя, фамилия, электронная почта и номер телефона. Пожалуйста, убедитесь, что вводите правильные данные, чтобы избежать проблем при выводе выигрышей.
После заполнения формы вам будет предложено создать уникальное имя пользователя и пароль для входа в ваш аккаунт. Используйте только надежные пароли во избежание потери аккаунта.
После завершения регистрации вам будет предложено подтвердить свою учетную запись, перейдя по ссылке, которую вы получите на указанную вами электронную почту. После подтверждения авторизоваться и сразу начать играть Vavada.
Удачи в vavada casino! Наслаждайтесь азартом и возможностью выиграть большие призы!
카지노사이트
이 훌륭한 정보를 갖고 싶습니다. 난 그것을 너무 좋아한다!
There a few captivating elements in some unspecified time within the destiny on this net page however I don’t recognize if all of them middle to coronary heart. There exists a few validity however I’m going to take preserve opinion till I look at it in addition. Excellent article , thanks and now we need a ways extra! Put into FeedBurner likewise Puravive
That is the excellent mindset, nonetheless is just not help to make every sence whatsoever preaching about that mather. Virtually any method many thanks in addition to i had endeavor to promote your own article in to delicius nevertheless it is apparently a dilemma using your information sites can you please recheck the idea. thanks once more
저금통토토
스포츠중계
이런 종류의 사이트를 방문 할 수있는 좋은 기회 였고 나는 기쁘게 생각합니다. 이 기회를 주셔서 정말 감사합니다
i read your article its good for humanity thanks for sharing this its very informative
에르메스토토
토토사이트
이 훌륭한 정보를 갖고 싶습니다. 난 그것을 너무 좋아한다!
머니맨
블로그 검색에서 관련 정보를 검색하는 동안이 게시물을 찾았습니다. 좋은 게시물입니다. 계속 게시하고 정보를 업데이트하세요.
I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post
기가토토
Accept to our blog, where we delve into the fascinating kingdom of software situation and technology. Here, we explore the latest trends, breakthroughs, and innovations that are shaping the subsequent of digital landscapes. From cutting-edge programming languages to transformative software applications, we cover a blue spectrum of topics designed to enlighten both tech enthusiasts and bustle professionals. Tie us as we journey through the complexities of software engineering, unravel the secrets of prominent software deployment, and discuss the impact of technology on our daily lives. Whether you're a established developer, a tech-savvy own, or artlessly odd back the ever-evolving time of software, our blog is your go-to commencement quest of insightful, delightful, and revealing content. Interrupt tuned object of semi-monthly updates and dive heavy into the everyone of software with us!
https://24expay.site/
https://n1ex.store/
https://btcbit.store/
https://avtoavm.ru/
https://cryptostorecc.site/
https://paymarket.site/
https://wmsell.site/
https://delets.site/
https://copyrait.ru/
https://blablachange.site/
Accept to our blog, where we delve into the fascinating kingdom of software situation and technology. Here, we explore the latest trends, breakthroughs, and innovations that are shaping the subsequent of digital landscapes. From cutting-edge programming languages to transformative software applications, we cover a blue spectrum of topics designed to enlighten both tech enthusiasts and bustle professionals. Tie us as we journey through the complexities of software engineering, unravel the secrets of prominent software deployment, and discuss the impact of technology on our daily lives. Whether you're a established developer, a tech-savvy own, or artlessly odd back the ever-evolving time of software, our blog is your go-to commencement quest of insightful, delightful, and revealing content. Interrupt tuned object of semi-monthly updates and dive heavy into the everyone of software with us!
https://24expay.site/
https://n1ex.store/
https://btcbit.store/
https://avtoavm.ru/
https://cryptostorecc.site/
https://paymarket.site/
https://wmsell.site/
https://delets.site/
https://copyrait.ru/
https://blablachange.site/
order colcrys online buy inderal 10mg online buy methotrexate pills
buy colchicine 0.5mg pills generic methotrexate buy methotrexate pills
먹튀검증
이 목표에 도달했을 때의 사실을 생각해보십시오.
Thanks for every other informative site. The place else may just I get that kind of information written in such an ideal means? I have a venture that I’m just now operating on, and I have been on the look out for such information
골드시티
I am happy to find this post very useful for me, as it contains lot of information. I always prefer to read the quality content and this thing I found in you post. Thanks for sharing
풀스윙
Aw, this became a virtually amazing publish. In idea I would like to put in writing like this furthermore – taking time and real attempt to make a outstanding article… however what can I say… I procrastinate alot and in no manner appear to get a few factor completed. 슬롯사이트
Good article , I am going to spend extra time learning this challenge count number 카지노사이트
where to buy amoxicillin pharmacy: buy amoxicillin 250mg - order amoxicillin online uk
how much is amoxicillin: amoxicillin price canada - amoxicillin 500mg for sale uk
amoxicillin medicine: amoxicillin 825 mg - where can i buy amoxicillin online
I was taking a gander at some of your posts on this site and I consider this site is truly informational! Keep setting up.
벳박스주소
Amazing knowledge and I like to share this kind of information with my friends and hope they like it they why I do.
마카오벳
That is the excellent mindset, nonetheless is just not help to make every sence whatsoever preaching about that mather. Virtually any method many thanks in addition to i had endeavor to promote your own article in to delicius nevertheless
페스타벳
1win
Install application online casino 1win - win now!
1win casino
1win apk
Download latest version of the application casino 1win - win today!
1win apk
1win casino
Upload apk file BC 1win - win right now!
1win casino
1win apk
Install apk file BC 1win - play right now!
1win apk
1win
Upload apk file online casino 1win - play right now!
1win apk
1win
Upload application BC 1win - play today!
1win
1win casino
Download apk file online casino 1win - win now!
1win apk
1win apk
Upload latest version of the application casino 1win - win today!
1win
1win apk
Install apk file online casino 1win - play today!
1win casino
1win casino
Install latest version of the application online casino 1win - play right now!
1win casino
Amazing knowledge and I like to share this kind of information with my friends and hope they like it they why I do.
팔로우토토
1win
Upload apk file BC 1win - win now!
1win casino
1win casino
Upload application casino 1win - play today!
1win
1win casino
Upload latest version of the application BC 1win - play now!
1win apk
1win apk
Install latest version of the application casino 1win - play today!
1win apk
1win apk
Install latest version of the application casino 1win - play today!
1win apk
1win apk
Download application online casino 1win - play right now!
1win apk
1win apk
Download application online casino 1win - play right now!
1win apk
Amazing knowledge and I like to share this kind of information with my friends and hope they like it they why I do.
주인공토토
selamat datang disitus gaming online yang gacor Mekar123 situs resmi rekomendasi yang paling gacor dengan deposit 10k gampang jp cuma disini.
Σελίδες
Add Comment