Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Σχόλια (41240)
https://pred.kaplife.ru/bitrix/redirect.php?goto=https://marvelfilms.ru/...
Hi everyone, it's my first go to see at this web page,
and article is genuinely fruitful in favor of me, keep up posting such articles.
Also visit my webpage: More Bonuses
Link exchange is nothing else but it is only placing the
other person's website link on your page at proper
place and other person will also do same in favor of you.
Also visit my homepage: استخدام ادمین اینستاگرام
I gave [url=https://www.cornbreadhemp.com/products/full-spectrum-cbd-gummies ]cbd full spectrum gummies[/url] a prove payment the cardinal adjust, and I'm amazed! They tasted distinguished and provided a sense of calmness and relaxation. My lay stress melted away, and I slept outstrip too. These gummies are a game-changer since me, and I greatly commend them to anyone seeking unconstrained emphasis alleviation and think twice sleep.
If you wish for to increase your experience only keep visiting this site and be updated with the most recent information posted here.
my webpage click resources
What's up, I log on to your blogs regularly. Your writing style is witty, keep doing
what you're doing!
Feel free to surf to my page - find here
If you wish for to get a good deal from this paragraph then you have to apply such methods to your won webpage.
Also visit my homepage article source
canadian pharmacy world: Pharmacies in Canada that ship to the US - canadian pharmacy prices canadianpharm.store
Hmm it looks like your blog ate my first comment (it was
extremely long) so I guess I'll just sum it up what I wrote and say, I'm
thoroughly enjoying your blog. I as well am an aspiring
blog blogger but I'm still new to everything. Do you have any suggestions
for rookie blog writers? I'd really appreciate it.
my blog علامت ظروف پلاستیکی مخصوص مایکروویو
Hey There. I discovered your blog using msn. This is a really smartly written article.
I will be sure to bookmark it and come back to learn extra of your helpful info.
Thanks for the post. I'll certainly return.
Here is my webpage; نزدیکترین تعمیرگاه خودرو
https://whois.hoster.by/bitrix/redirect.php?goto=https://marvelfilms.ru/...
I was recommended this website through my cousin.
I am not sure whether or not this put up is written by him as no one else realize such
particular approximately my difficulty. You are amazing!
Thank you!
Feel free to surf to my blog: herpesyl reviews
Generally I don't learn post on blogs, however I would like to say
that this write-up very forced me to check out and do so!
Your writing style has been surprised me. Thank you, very great post.
Also visit my web-site: click to read more
If you want to take a good deal from this piece of writing then you have to apply these techniques to your won web site.
Also visit my web site :: KijangSlot
We stumbled over here coming from a different website and
thought I should check things out. I like what
I see so i am just following you. Look forward to looking
into your web page again.
My web page - ai porn
What i do not realize is if truth be told how you are no longer actually a lot more well-appreciated than you may be now.
You're very intelligent. You already know therefore significantly relating
to this subject, produced me in my opinion imagine it from so many numerous angles.
Its like men and women are not involved unless it's one thing to accomplish with Girl gaga!
Your personal stuffs great. All the time handle it up!
Also visit my site :: traduzioni verbalizzazioni italiane
purchase accutane for sale buy isotretinoin 10mg online cheap order accutane 20mg without prescription
accutane pill buy isotretinoin 10mg generic buy accutane 20mg without prescription
cheap semaglutide 14mg buy rybelsus online cheap semaglutide 14 mg drug
Unquestionably believe that which you said. Your favorite justification appeared
to be on the web the easiest thing to be aware of. I
say to you, I certainly get annoyed while people consider worries that they plainly do not know about.
You managed to hit the nail upon the top and defined out the whole thing
without having side-effects , people could take a signal.
Will likely be back to get more. Thanks
My webpage; jungle beast pro reviews
I'm really loving the theme/design of your website.
Do you ever run into any internet browser compatibility issues?
A number of my blog audience have complained about my blog not operating correctly in Explorer but looks
great in Firefox. Do you have any ideas to help fix this issue?
Here is my homepage; استکان چای خوری شیک
With so many books and articles coming out to provide a gateway to making money online, leaving readers even more confused about how to make real money, I've finally found a great blog :) 메이저토토사이트
Greetings! This is my 1st comment here so I just wanted to give
a quick shout out and tell you I really enjoy
reading your blog posts. Can you suggest any other blogs/websites/forums that go over the same topics?
Appreciate it!
Here is my website; traduzioni letterarie
Howdy just wanted to give you a quick heads up. The text in your post seem to
be running off the screen in Internet explorer. I'm not sure if this is a formatting issue or something to do with browser compatibility but I figured I'd
post to let you know. The style and design look great
though! Hope you get the problem fixed soon. Thanks
My web page :: کرکره های هوشمند برقی
It's impressive that you are getting ideas from this
paragraph as well as from our argument made
at this place.
Also visit my page find out
I am no longer sure the place you're getting your info, but great topic.
I needs to spend a while finding out more or figuring out
more. Thanks for excellent info I used to be in search of this information for my mission.
Also visit my web-site ... Resources
This piece of writing will help the internet viewers for building up new
webpage or even a weblog from start to end.
Here is my website بروزرسانی اینستاگرام در گوگل
When someone writes an article he/she keeps the image of a user in his/her brain that how a user can know it.
So that's why this post is outstdanding. Thanks!
Look at my blog Source
Sweet blog! I found it while surfing around on Yahoo News.
Do you have any tips on how to get listed in Yahoo News? I've been trying for a while but I never seem to get there!
Thanks
Also visit my web blog ... رفع مسدودی واتساپ
india online pharmacy: reputable indian pharmacies - best online pharmacy india indianpharm.store
Fabulous, what a website it is! This web site provides valuable information to us, keep it up.
Also visit my web page ... More about the author
I go to see day-to-day a few web sites and blogs to
read posts, except this website provides feature based content.
Review my web blog - The Billionaire Brain Wave Program
Incredible points. Solid arguments. Keep up the amazing effort.
Here is my web-site - the growth matrix
Way cool! Some extremely valid points! I appreciate you writing this write-up and the rest of
the site is also really good.
Review my web site; เว็บ888สล็อต
Well done! I can't express how much I appreciate your efforts. It's great to find someone as special as you on the Internet! 먹튀검증 업체
rybelsus pills buy rybelsus 14 mg online buy rybelsus 14mg sale
The information you have posted is very useful. The sites you referred were good. Thanks for sharing this.
layanan masyarakat nagari kamang hilia
I visited many sites however the audio quality for audio
songs existing at this web site is genuinely wonderful.
Here is my page ... tonic greens reviews
Thanks for a marvelous posting! I definitely enjoyed reading it, you happen to be a great author.
I will be sure to bookmark your blog and will often come back sometime soon. I want to encourage yourself
to continue your great work, have a nice day!
My homepage; real provadent reviews
After I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox
and from now on each time a comment is added I receive four emails with the same comment.
There has to be a means you can remove me from that
service? Many thanks!
My web blog - HERO4D Togel
Howdy, I do believe your site could be having web browser compatibility issues.
When I look at your website in Safari, it looks fine however, when opening in I.E.,
it has some overlapping issues. I simply wanted to provide you with a quick heads up!
Aside from that, fantastic blog!
Also visit my site; click to read more
Hello, i think that i saw you visited my weblog so i came to “return the favor”.I am attempting to find things to improve my web site!I suppose its ok to use some
of your ideas!!
Feel free to surf to my page - provadent reviews
I loved as much as you'll receive carried out right
here. The sketch is tasteful, your authored material stylish.
nonetheless, you command get bought an shakiness over that you wish be delivering the following.
unwell unquestionably come further formerly again as exactly
the same nearly a lot often inside case you shield
this hike.
Also visit my webpage: more
This piece of writing will help the internet viewers for building up new
web site or even a blog from start to end.
My site More Bonuses
It's very simple to find out any topic on web as
compared to textbooks, as I found this paragraph at this site.
Feel free to visit my web page check that
pharmacy website india: reputable indian pharmacies - mail order pharmacy india indianpharm.store
Hi there, You've done an excellent job. I'll
certainly digg it and personally suggest to my friends.
I'm confident they'll be benefited from this web site.
My web-site: the growth matrix
I was able to find good information from your blog articles.
Also visit my homepage; SEO per siti web italiani
generic rybelsus buy semaglutide 14 mg sale semaglutide 14 mg over the counter
directory
Σελίδες
Add Comment