Attractiveness of NWFP as a value beyond price
![](https://incredibleforest.net/sites/default/files/field/image/truffleblog.jpg)
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Σχόλια (35804)
our time dating
on line dating services
absolutely free online dating sites
free free dating sites
dating websites best
japanese chubby
which is best online dating site
date online
free date
matchmeetups dating site
[url="https://freewebdating.net"]flirting dating site[/url]
online dating best sites
dating single
connecting singles dating site
europe free chat
meet singles online
[url="https://freewebdating.net"]free dating site[/url]
dating sims
singles website for farmers
[url="https://freewebdating.net"]dateing site[/url]
senior dating sites free
juicydatessites
online dating and personals at
best singles sites
lstill18 single women
[url="https://freewebdating.net"]dating online sites[/url]
free chat online singles
Erfahrungen mit Medikamente ohne ärztliche Verschreibung
Krka Oftringen médicaments disponible sans ordonnance Bestel medicijnen online en bespaar tijd en moeite. Silarx Soest Suisse
readinfos Breaking news, Top celebrity news, Top crime news, Entertainment new ,Get your most readable information & more on our website.
online dting
[url="https://freewebdating.net"]singles websites[/url]
free dating online
dating simulator dating lucy
best dating website
japan bbw
best dating online site
[url="https://freewebdating.net"]online casual dating[/url]
free and single
our time dating service
[url="https://freewebdating.net"]datingnow life[/url]
dating services contact germany
https://nakrutkavktop.ru/ - сайты для накрутки лайков в вк
https://nakrutkavktop.ru/ - накрутка вк бесплатно
https://nakrutkavktop.ru/ - друзья вк накрутка
readinfos Breaking news, Top celebrity news, Top crime news, Entertainment new ,Get your most readable information & more on our website.
international dating sites
free dating sites totally free
online dating single
dating best site
free chat sites dating
facebook dating
our time dating website
singles dating site
online dating site crossword
adult dating site
free dating sites totally free
online dating service
yahoo dating personals
date internet site
dating services for seniors
amature dating co
[url="https://jewish-dating-online.net"]sexy dating[/url]
dating service site
online dting
[url="https://jewish-dating-online.net"]plenty of fish sign in[/url]
dating web site
yahoo dating personals
date internet site
dating services for seniors
senior dating
websites online
fdating
best internet dating sites
[url="https://jewish-dating-online.net"]mature dating[/url]
free for online chatting with singles
my dating sites
[url="https://jewish-dating-online.net"]free online chat and dating sites[/url]
dating meet singles
https://nakrutkavktop.ru/ - быстрая накрутка лайков в вк совершенно бесплатно
https://nakrutkavktop.ru/ - автолайки вконтакте
https://nakrutkavktop.ru/ - накрутка живых подписчиков вк
https://nakrutkavktop.ru/ - подписчики в группу вк
https://nakrutkavktop.ru/ - накрутка опросов вк бесплатно
https://nakrutkavktop.ru/ - накрутка подписчиков vk
kaufe Medikamente Sichere Bezugsquellen für herzbase in der Schweiz der Schweiz Interpharm Haguenau Acheter de la médicaments à
prix abordable en ligne
mature woman dating pictures
[url="https://jewish-dating-online.net"]dating club[/url]
free dating sites for men and women
best dating site online
adilt dating
dating sites into trampling
https://nakrutkavktop.ru/ - программа для накрутки лайков в вк
https://nakrutkavktop.ru/ - бесплатная накрутка друзей вк
https://nakrutkavktop.ru/ - накрутка ботов в группу вк
free online chatting and dating
[url="https://jewish-dating-online.net"]online chat dating websites[/url]
single women online
meet me dating site free
[url="https://jewish-dating-online.net"]personals free[/url]
christian dating for free
https://nakrutkavktop.ru/ - лайки в вк
https://nakrutkavktop.ru/ - накрутка лайков вк
https://nakrutkavktop.ru/ - как получить много подписчиков в вк
https://nakrutkavktop.ru/ - накрутка лайков и подписчиков вконтакте
https://nakrutkavktop.ru/ - как накрутить подписчиков вконтакте
https://nakrutkavktop.ru/ - вк накрутка подписчиков бесплатно
yahoo dating personals
dating web site
dating sim
https://nakrutkavktop.ru/ - накрутка лайков в вк за деньги
https://nakrutkavktop.ru/ - автолайкинг вк
https://nakrutkavktop.ru/ - накручивать лайки в вк
date free service
free singles
meet singles free
free local personals
gay, dating singles gmail
subtle asian dating
https://nakrutkavktop.ru/ - накрутка просмотров вк на запись бесплатно онлайн
https://nakrutkavktop.ru/ - биржа пира вк
https://nakrutkavktop.ru/ - накрутить лайки на фото вк
free dating service
dating sites free near me
dating wites
https://nakrutkavktop.ru/ - накрутить друзей вк бесплатно
https://nakrutkavktop.ru/ - накрутить подписчиков вк бесплатно
https://nakrutkavktop.ru/ - накрутка лайков в вк платно
https://nakrutkavktop.ru/ - накрутка лайков в вк за деньги
https://nakrutkavktop.ru/ - автолайкинг вк
https://nakrutkavktop.ru/ - накручивать лайки в вк
This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work <a href="https://hygieneprocs.com/>Hygiene Pro</a>
meet online service
dating near me free
plenty fish date site
free single dating online
[url="https://onlinedatinghunks.com"]zoosk login[/url]
connecting singles dating site
médicaments avec ou sans prescription médicale Liferpal Pontevedra–Marín médicaments à acheter en pharmacie
Have a look at my homepage ... puoi trovare xeloda senza prescrizione medica a Catania
Σελίδες
Add Comment