Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Komentari (42157)
Superb info. Many thanks.
new zealand essay writing service assignment writing service us essay writing service 3 hours military service writing pdf
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
I've been looking for a plug-in like this for quite some time and
was hoping maybe you would have some experience with something
like this. Please let me know if you run into anything.
I truly enjoy reading your blog and I look forward to your new updates.
Feel free to surf to my web site; judi+lapak+pusat+slot+online
Hi, always i used to check website posts here in the early hours in the dawn, since i enjoy to find out
more and more.
Look at my website :: canadian online pharmacies - https://infogram.com/canadian-pharmaceuticals-online-safe-1h7g6k0gqxz7o2...
Hi, I do believe this is an excellent site. I stumbledupon it ;) I'm
going to return yet again since i have bookmarked it.
Money and freedom is the greatest way to change,
may you be rich and continue to guide other people.
My web page Zepte
Medicine information leaflet. What side effects?
levaquin
Best trends of medicines. Get here.
I am regular visitor, how are you everybody? This piece of writing posted at this site is truly
pleasant.
Feel free to visit my blog ... akun demo slot pragmatic
Thanks a lot! Quite a lot of info.
essays help online my essay help help with college essay uc essay help
[url=https://hireawriterforanessay.com/]what should i write my this i believe essay on[/url] essay writer online cheap [url=https://theessayswriters.com/]writing essays for money[/url] website that writes your essay for you
dissertation coaching services https://topswritingservices.com
I got this website from my buddy who informed me on the topic of
this website and at the moment this time I am visiting this website and reading very
informative posts at this place.
my site - cipit88.vip
It's genuinely very complex in this active life to listen news on Television, so I just use internet for that purpose, and take the
newest news.
Here is my homepage :: sga188
Howdy, I do think your site could possibly be having browser compatibility problems.
Whenever I look at your web site in Safari, it looks fine however, when opening in IE, it has some overlapping issues.
I just wanted to give you a quick heads up!
Other than that, excellent website!
My webpage - slot olympus
Excellent website and wonderful sharing. I want to say thanks. Well done! we offer a wide selection of Best Smart Light Switch in Australia to help you create the perfect space.At Cobuilds,our collection has everything you need to transform your home into a stylish and functional oasis.
visit: https://cobuilds.com.au/smart-light-switch/
I for all time emailed this website post page to all my friends, since if like
to read it next my contacts will too.
my blog post ... SaaS email marketing agency
As for the commute, they evaluate it with predetermined targets (1 hour or 30 kilometers), not to the stated reservation commute.
Feel free to visit my web-site - 여성알바
Some short term loans do not specify a payment schedule
or a specific due date.
Here is my blog post ... check here
This is the perfect webpage for everyone who really wants to
find out about this topic. You understand a whole lot its almost tough
to argue with you (not that I actually would want
to…HaHa). You certainly put a new spin on a topic which has been discussed for many years.
Excellent stuff, just wonderful!
Have a look at my blog post: fafaslot
Thanks a lot! Quite a lot of info.
essays help online my essay help help with college essay uc essay help
[url=https://hireawriterforanessay.com/]what should i write my this i believe essay on[/url] essay writer online cheap [url=https://theessayswriters.com/]writing essays for money[/url] website that writes your essay for you
dissertation coaching services https://topswritingservices.com
Thanks a lot! Quite a lot of info.
essays help online my essay help help with college essay uc essay help
[url=https://hireawriterforanessay.com/]what should i write my this i believe essay on[/url] essay writer online cheap [url=https://theessayswriters.com/]writing essays for money[/url] website that writes your essay for you
dissertation coaching services https://topswritingservices.com
Hello, itѕ nice paragraph concerning media print, ѡe all ƅe familiar with media іs a greeat source օf informatіon.
My page ... 카지노커뮤니티
Its such as you learn my thoughts! You seem to understand a lot approximately this, such as you wrote the e book in it or something.
I feel that you just can do with some percent to pressure the message house a bit, however
instead of that, this is excellent blog. A great read.
I will certainly be back.
My blog post; sv388
Our career paths aare broad categories of the perform we do at ExxonMobil.
Also visit my website more info
http://itpositive.ru/component/k2/32.html http://fondsambo.com/bitrix/rk.php?goto=http://causeandeffectfoundation.... http://www.bmk-gerlos.at/de/G%EF%BF%BDstebuch/30/gaestebuch.html http://lacouettedeschamps.e-monsite.com/en/pages/to-see-or-to-visit/base... https://spacesecurityng.com/index.php?option=com_k2&view=item&id=24 https://www.chungya.tw/component/k2/item/27 http://happyken.net/?wptouch_switch=desktop&redirect=http://www.tacomabi...
Also visit my website :: polska porcelana
I was suggested this blog by my cousin. I am not
sure whether this post is written by him as no one else know such detailed about my problem.
You are incredible! Thanks!
Also visit my blog post - sarang777
Hello! I'm at work browsing your blog from my new iphone 4!
Just wanted to say I love reading through your blog and
look forward to all your posts! Carry on the superb work!
My web-site drugstore online - https://experiment.com/users/pviagrapharmacy100mg
You actually stated this wonderfully.
pay someone to do my spanish homework hire someone to do my statistics homework i can t do my homework do my homework 123
I am really loving the theme/design of your site.
Do you ever run into any web browser compatibility problems?
A small number of my blog audience have complained
about my blog not operating correctly in Explorer but looks great in Firefox.
Do you have any recommendations to help fix this problem?
Here is my blog - top up bos domino higgs rp
I do not know whether it's just me or if perhaps everybody else experiencing problems with your blog.
It appears as though some of the written text in your posts are
running off the screen. Can someone else please provide feedback and let
me know if this is happening to them as well?
This may be a problem with my browser because I've had this happen previously.
Many thanks
my web page yukslot88
Very good info, Thanks a lot!
writing an expository essay writing services legit essay writing service cv writing service cost
Excellent facts. With thanks!
professional term paper writers do my college paper for me professional paper writer paper writing company
Seriously plenty of awesome advice!
write my paper for me reviews paper writer cheap online essay writer essay writer website
Hello there, You have done an excellent job. I’ll undoubtedly Digg it and personally recommend it to my friends.
I am sure they will be benefited from this site. <a href="https://carts-us.com/">Cheap weed carts </a>
Your post is very helpful and information is reliable. I am satisfied with your post. Thank you so much for sharing this wonderful post. Top Gun Tom Cruise Jacket
This is my first time I visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up.
Informative post. Thanks for sharing.
Survey, Soil Testing, NDT Testing company in Ghaziabad
Cheers. I enjoy this.
dissertations research proposal service dissertation abstract help writing literature review dissertation
A former lawyer, his gambling addiction drove him to
the brink of suicide in 2015.
Loook at my site ... 검증놀이터
Thanks very interesting blog!
My site: svv388
What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much.
new york city local law 97
Agriculture is Limpopo's primary economic activity, with the province contributing significantly to South Africa's agricultural sector. The province is known for producing a wide range of crops such as maize, citrus fruits, cotton, and subtropical fruits. The farming industry in Limpopo provides various job opportunities, including farm managers, packers, supervisors, and farm laborers.
Jobs in Limpopo
Awesome post.
Review my web-site ... fafaslot
With thanks, Wonderful information.
coursework writing help pay to do my math homework do my statistics homework can i hire someone to do my homework
Thank you, Loads of forum posts!
dissertation assistance dissertation service write a dissertation dissertation pay
Some online casinos do supply a downloadable app
for Android and iOS.
Look into my web-site get more info
Thank you, Loads of forum posts!
dissertation assistance dissertation service write a dissertation dissertation pay
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. voyance serieuse
Outstanding story there. What happened after? Good luck!
My blog post; sarang777
Cheers! Loads of posts!
custom paper writing service are essay writing services legit academic essay writing service monthly blog writing service
Thank you, A lot of stuff!
online paper writer research paper writer write paper for me discount code do my paper for me
essay writing service bbc news writing a conclusion for an essay what to write an essay about
I was suggested this web site by my cousin. I'm not sure whether this
post is written by him as no one else know such detailed about my problem.
You're wonderful! Thanks!
my homepage; canadian pharmacies online - https://londondrugscanada.bigcartel.com/london-drugs
Drug information. Effects of Drug Abuse.
lyrica
Everything trends of medicament. Get information here.
Howdy excellent website! Does running a blog such as this take a massive amount work?
I've no understanding of coding however I had been hoping to start my own blog soon. Anyhow,
if you have any suggestions or techniques for new blog owners please
share. I know this is off subject however I simply
had to ask. Many thanks!
Feel free to visit my web blog; كورة لايف مباشر - http://koraonlinesport.com
Stranice
Add Comment