Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
التعليقات (42270)
Medicines information leaflet. Generic Name.
lyrica tablets
Some information about medicament. Get information now.
This post is extremely radiant. I extremely like this post. It is outstanding amongst other posts that I ve read in quite a while. Much obliged for this better than average post. I truly value it! lapakmpo
Uitjesbureau Breda is gespecialiseerd in het verzorgen van onvergetelijke ervaringen voor groepsuitjes. Met op maat gemaakte routes en ervaren gidsen zorgen ze ervoor dat elk uitje niets minder dan geweldig is! Avonturiers van elk type zullen iets vinden om van te genieten in Breda's robuuste en diverse aanbod. Van ecotours tot live optredens, het team van Breda doet er alles aan om van elk uitje een onvergetelijke herinnering te maken! Alle bedrijfsuitjes Breda 2023
Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. <a href="https://uancv.edu.pe/ofinvestigacion/app/upload/users/1/1936/my_files/sl...">slot</a>
1. Ong Bak, the newest game that is very popular right now because A game that can make quite a bit of money Although it is new, but the style of play is easy to play and how to play that is not too difficult. Allowing you to enjoy this game comfortably. เว็บสล็อต pg
I admire this article for the well-researched content and excellent wording.I got so involved in this material that I couldn’t stop reading.I am impressed with your work and skill.Thank you so much.
desktop computer parts price in Bangladesh
Merely checked out a few of your photos (: i'm actually delighted i looked for to task darkness you. You're wonderful!
краш игры на деньги
Cialis 5 mg
cialis precio farmacia
bitcoin pro app
pin up
reduslim
comprare avanafil senza ricetta
cialis viagra online
tadalafil vs sildenafil
cialis 5 mg precio
cialis vendita cialis generico quando in commercio cialis generico online sicuro effetti collaterali cialis cialis 5 mg effetti collaterali
cialis generico in farmacia senza ricetta pagamento alla consegna cialis pillole cialis generico cialis 5 mg al bisogno acquista cialis online
comprar viagra cialis levitra
comprar levitra contra reembolso en espana
levitra uso
diferencia entre viagra cialis y levitra
comprar levitra con paypal
order cheap prednisone price
CIRCOOTER has an off road electric scooters for adult camping commuters electric scooters has high battery life, high power, front and rear drive, fast charging electric scooters, constant speed battery life, automatic Alarm, fast acceleration, a smart electric scooters. scooterbrand
Brewster Home Fashion s signature collection of wallpaper brings today s styles and colors to life The Brewster brand offers a diverse variety of wallpaper collections that will jump start any decorating project animal wallpaper
I quite like the tones.
краш игры на деньги
Cialis 5 mg precio
cialis 5 mg es suficiente
bitcoin up
pin up
reduslim
comprare avanafil senza ricetta
telefil 5 mg prezzo
cialis vs viagra
tadalafilo 5 mg precio en farmacias
cialis 5mg cialis viagra prezzo cialis tutti i giorni cialis viagra online compresse tadalafil
cialis generico in farmacia cialis farmacia senza ricetta cialis prezzo in farmacia pillola cialis prezzo cialis in farmacia senza ricetta
levitra 10 mg efectos secundarios
levitra 10 mg de bayer
comprar levitra online entrega 24 horas
para que sirven las pastillas levitra
levitra online amazon
Medicine information. What side effects?
celebrex
Some trends of medicine. Get information here.
Автор 24
is it bad to mention another college in a college essay college class room how to introduce yourself in a college application essay
149
1405
781
941
Medicine information leaflet. What side effects?
flibanserina
All what you want to know about meds. Get information here.
651
Audien says they can offer these solutions nicely underneath the average price because they promote directly to the purchaser and due to the fact there’s no involvement with an audiologist, who conducts a listening to exam and sells hearing aids to patients. https://www.outlookindia.com/business-spotlight/audien-atom-pro-hearing-aids-reviews-2023-does-audien-atom-work-or-scam-price-benefits-risk-usage-latest-scam-warning-info-news-259472
2020-21 college essay prompts resume with coursework what to write a college personal essay about
k-tv.ru
1750
396
1281
does queens college require an essay ib e coursework no essay scholarships college sophomores
To start, our new facial analysis machine is a perfect option for anyone looking to understand their skin better. This machine uses advanced infrared imaging technology to analyze the skin and deliver simple, understandable results. It measures how hydrated, pigmented, and texturized your skin is, as well as giving you an estimate of your overall skin age. Our facial analysis machine is also a great way to track your skincare progress; you can use it to measure the effects of different products and treatments.
https://dermaquip.com/
Medicament information for patients. Drug Class.
lioresal
Best about medicament. Get now.
how long can your college essay be click for more info college admission essay examples about yourself oklahoma st
This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog..[url=https://outblasts.com/product/large-magnum-rifle-primers/]large magnum rifle primers[/url]
Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. small rifle primer
Everything information about medicine. Get information here.
sensoril ashwagandha
All trends of meds. Read information here.
341
Great post <a target="_blank" href="https://www.erzcasino.com/온라인바카라">안전놀이터</a>! I am actually getting <a target="_blank" href="https://www.erzcasino.com/온라인바카라">안전공원</a>ready to across this information <a 카지노역사="_blank" href="https://www.erzcasino.com/온라인바카라">검증사이트</a>, is very helpful my friend <a targetblank" href="https://www.erzcasino.com/온라인바카라">온라인슬롯</a>. Also great blog here <a target="_blank" href="https://www.erzcasino.com/온라인바카라">온라인카지노</a> with all of the valuable information you have <a target="_blank" href="https://www.erzcasino.com/온라인바카라">바카라사이트</a>. Keep up the good work <a target="_blank" href="https://www.erzcasino.com/온라인바카라">온라인바카라</a> you are doing here <a target="_blank" href="https://www.erzcasino.com/온라인바카라">토토사이트</a>. <a target="_blank" href="https://www.erzcasino.com/온라인바카라"></a>
Nice blog and absolutely outstanding. You can do something much better but i still say this perfect.Keep trying for the best. <a href="https://uancv.edu.pe/ofinvestigacion/app/upload/users/1/1936/my_files/sl...">slot</a>
Medicament information for patients. Cautions.
trazodone
All trends of pills. Read now.
You’ve got some interesting points in this article. I would have never considered any of these if I didn’t come across this. Thanks!. twitter teamtrump potusmorsemashable
I havent any word to appreciate this post.....Really i am impressed from this post....the person who create this post it was a great human..thanks for shared this with us. couch store
adult dating sites
online free dating sites
dating sites for totally free for usa
dating apps
free dating sites online
12 single dating site
free adult personals site
find free dating site
singles
strydom mail
asians dating site
simple-dating life
dating simulator
dateing sites
daiting online
meet older women for free
[url="https://allaboutdatingsites.com"]best dating websites online[/url]
website dating service
dating services contact australia
[url="https://allaboutdatingsites.com"]connecting singles games[/url]
dating naked
europe free chat
[url="https://allaboutdatingsites.com"]rhondacaringmom online dating[/url]
meet site
date sites free for men
free date
single dating sites free
singles dating site
[url="https://allaboutdatingsites.com"]dating websites for free[/url]
online dating 50
free dating net
[url="https://allaboutdatingsites.com"]meet online[/url]
singles website for farmers
الصفحات
Add Comment