Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comentarios (42219)
dating sites without email
top online sites
date online personal
facebook dating app
[url="https://allaboutdatingsites.com"]free and best[/url]
facebook dating app
free online sex dating websites
[url="https://allaboutdatingsites.com"]ourtime login[/url]
best dating websites free
dating services
dating site online
online chatting sites
dating services for seniors
best internet dating websites
fuck2date69
meet online
free women dating
pof dating sites usa
dating seiten in schweiz
women dates local no fee
sex dating free
free dating sites
online dating best sites
dating online site
onlinelovedating
[url="https://datingwebsiteshopper.com"]romancemingle[/url]
find online dating
tender dating site
[url="https://datingwebsiteshopper.com"]free dating service[/url]
match dating site
online dating app
internet dating service
1 dating sites
dating free chating
[url="https://datingwebsiteshopper.com"]free dating ads[/url]
online single sites
dating online dating
[url="https://datingwebsiteshopper.com"]matchmaking services melbourne[/url]
american singles
best online dating service
[url="https://datingwebsiteshopper.com"]online love dating flash iframe[/url]
free dating site for men
mature woman dating pictures
tinder dating site
1 dating sites
dating sitss
[url="https://datingwebsiteshopper.com"]100% free dating sites[/url]
free chat sites dating
ourtime free trial
[url="https://datingwebsiteshopper.com"]singles chat[/url]
senior dating site
dating sites free no registration
single women phone numbers
local single women near me
plenty of fish dating site
sexy dating apps
online dating personals
meet singles online
free online
free date web sites
local dating services
plentyoffish login
dates websites
dating sims
[url="https://freedatinglive.com"]free online adult dating site[/url]
dating sites into trampling
adult-daiting site
text hot naked singles
tinder dating site pictures women
top online dating websites
[url="https://freedatinglive.com"]ourtime dating site log in[/url]
local free personal ads
dates websites
bdsm dating
fb dating
meet women online free
[url="https://freedatinglive.com"]best free online dating websites[/url]
100% free dating sites no fees
dating online dating
[url="https://freedatinglive.com"]adult chat dating site[/url]
online dating online dating
date sex
[url="https://freedatinglive.com"]free date sites[/url]
flirt dating site
dating single
onlinelovedating
free date site
free single date
[url="https://freedatinglive.com"]find international singles dating[/url]
free online personals
free single site
[url="https://freedatinglive.com"]free online chat and dating sites[/url]
video dating
To start, our new facial analysis machine is a perfect option for anyone looking to understand their skin better. This machine uses advanced infrared imaging technology to analyze the skin and deliver simple, understandable results. It measures how hydrated, pigmented, and texturized your skin is, as well as giving you an estimate of your overall skin age. Our facial analysis machine is also a great way to track your skincare progress; you can use it to measure the effects of different products and treatments.
https://dermaquip.com/
xxxlesbian dominance
dating chat free
free sites of dating
flirting dating site
singles near me
12 single dating site
silver singles dating site
dating online sites
best dating website
free online
online payment sites
free adult dating sites
100 free chat and dating for adults free
top dating online sites
relationship website
free singles dating
[url="https://free-dating-sites-free-personals.com"]free local personals[/url]
totally free dating sites near nelson
erotic dating sites
[url="https://free-dating-sites-free-personals.com"]online chat dating websites[/url]
plentyoffish dating sites
flirt dating site
[url="https://free-dating-sites-free-personals.com"]singles ads[/url]
find international singles dating
personal ads dating
best online dating site
american singles
silver singles dating site
[url="https://free-dating-sites-free-personals.com"]free dating website[/url]
absolutely free dating site
meet me now dating site
local-singles club
online ukraine dating
online dating personals
[url="https://free-dating-sites-free-personals.com"]online dating sites best[/url]
online free
tinder web
[url="https://free-dating-sites-free-personals.com"]dating singles for free sites[/url]
good dating sites free
Very Informative article.
Jathagam porutham in tamil
similar dating sites like mingle2
100% free dating sites
dating website no credit card
date me site
free dating services
world best dating sites
online payment sites
datjng sites
free site for dating
meet= dating dating
absolutely free personals
local single
Páginas
Add Comment