Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comentarios (42225)
https://nakrutkavktop.ru/ - накрутить просмотры видео в вк
https://nakrutkavktop.ru/ - накрутка комментариев вк бесплатно
https://nakrutkavktop.ru/ - как накрутить подписчиков в контакте
https://nakrutkavktop.ru/ - накрутить комментарии в вк бесплатно
https://nakrutkavktop.ru/ - платная накрутка подписчиков вк
https://nakrutkavktop.ru/ - накрутка подписчиков в вк онлайн
milf dating franken
best dating web
single dating
best site for online dating
[url="https://datingwebsiteshopper.com"]international dating sites[/url]
top online dating websites
dating sites into trampling
[url="https://datingwebsiteshopper.com"]village ladies totally free[/url]
dating website no credit card
free date web sites
tender dating site
online dating sites free chatting
best singles dating site
[url="https://datingwebsiteshopper.com"]100% inspektion[/url]
free adult personal ads
local women dates
[url="https://datingwebsiteshopper.com"]matchmaking services[/url]
free online dating
https://nakrutkavktop.ru/ - накрутка лайков на запись в вк бесплатно
https://nakrutkavktop.ru/ - накрутка подписчиков вк онлайн
https://nakrutkavktop.ru/ - накрутка просмотров в вк бесплатно на записи
tinder online
[url="https://datingwebsiteshopper.com"]dating chat site[/url]
free single dating service
datng websites
skip the games dating site free
zoosk login
date game online
[url="https://datingwebsiteshopper.com"]match dating[/url]
free local dating site
hinge dating
[url="https://datingwebsiteshopper.com"]dating usa[/url]
singles matching
https://nakrutkavktop.ru/ - лучшие сервисы для накрутки подписчиков в вк
https://nakrutkavktop.ru/ - как накрутить просмотры в вк
https://nakrutkavktop.ru/ - подписчики вконтакте купить
free dating sites free
local personals
thai flirt
singles in women
single ladies
senior dating services
dating services contact china
sexy dating
free and single
new online dating sites
best online dating website
dating site sign up
eu mature
[url="https://freedatinglive.com"]best adult site[/url]
christian singles dating site
free date web sites
online dating site crossword
japanese dating site
pof dating app
[url="https://freedatinglive.com"]online dating games[/url]
single women local
plenty of fish
[url="https://freedatinglive.com"]free dating site for ladys[/url]
dating women online
tinder online
free dating sites online
100% dating site
dating site for free
[url="https://freedatinglive.com"]best sites online dating[/url]
single seniors dating site
absolutely free personals
[url="https://freedatinglive.com"]skip the games dating site[/url]
online dating game
dating sites without registering
date online free site
free dating chatting online
dating sites for free
[url="https://freedatinglive.com"]n dating site[/url]
local singles in my area
dating for singles
[url="https://freedatinglive.com"]free online chat and dating sites[/url]
dating chat site
https://nakrutkavktop.ru/ - накрутка живых подписчиков в вк
https://nakrutkavktop.ru/ - накрутка в вк бесплатно
https://nakrutkavktop.ru/ - биржа пиара в вк
https://nakrutkavktop.ru/ - накрутка группы вк
https://nakrutkavktop.ru/ - накрутка просмотров вк на запись
https://nakrutkavktop.ru/ - купить голоса в опросе вк
https://nakrutkavktop.ru/ - подписчики в вк накрутка бесплатно
https://nakrutkavktop.ru/ - лайк на аву в вк бесплатно
https://nakrutkavktop.ru/ - как набрать друзей в вк
meet site
free single site
matchmaking services melbourne
dating apps
personal dating
dateing site
date match site
single woman free
dating sites adult
https://nakrutkavktop.ru/ - подписчики в вк накрутка бесплатно
https://nakrutkavktop.ru/ - лайк на аву в вк бесплатно
https://nakrutkavktop.ru/ - как набрать друзей в вк
top date sites
connecting singles
erotic dating sites
marriage not dating
[url="https://free-dating-sites-free-personals.com"]singles websites[/url]
free free dating sites
find single women
free dating online dating
ourtime free trial
plenty fish free dating
[url="https://free-dating-sites-free-personals.com"]online meeting sites[/url]
which online dating site is best?
best internet dating websites
singles
dating for singles
металдарды кесу, металдарды кесу арқылы өңдеу безъядерный мир
эссе, казахстан в создании мира без ядерного оружия
сиқырлы шаршы ойыны, сикырлы сакинам болса сурет салу
химия пәнінен ұбт тест сұрақтары мен жауаптарыің сүйікті ойыншығым тех карта, менің сүйікті ойыншығым
тақпақ
xxxlesbian dominance
[url="https://free-dating-sites-free-personals.com"]asian dating chat[/url]
dating sim
asian dating chat
[url="https://free-dating-sites-free-personals.com"]dating at[/url]
good dating websites
free on chatting
[url="https://free-dating-sites-free-personals.com"]granny fuck dating[/url]
lesbian mature
single senior dating sites
chat singles
free dating net
Howdy! Do you know if they make any plugins to safeguard against
hackers? I'm kinda paranoid about losing everything I've worked hard on. Any recommendations?
my website :: Waldo
dating websites
[url="https://free-dating-sites-free-personals.com"]dating singles for free sites[/url]
skycouger gf
türkiye bursları 2023, türkiye bursları дедлайн 2023 кыз тагдыры
скачать, bone mc - кыз тагдыры скачать мұздың еру температурасы абсолют шкаласы, мұз
еруі топта жұмыс істеу ережелері, топтық
жұмыс мақсаты
Here is my page; наурыз мейрамы қашан пайда болды
top online dating
[url="https://free-dating-sites-free-personals.com"]best site for online dating[/url]
free dating service
free dating sites without registering
dateing site
dating site
Páginas
Add Comment