Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comentarios (40489)
Начните играть с максимальной выгодой, используя промокод 1хбет. Он позволит вам получить приятные бонусы при регистрации и первых пополнениях счета. Используйте эту возможность для успешного старта на платформе 1xBet.
пін ап юа pinap coe ru onebet casino http://pinap.coe.ru .
пин ап демо [url=https://pinap.coe.ru]pin up[/url] 1xslots www.pinap.coe.ru .
pin up слоты pinap coe ru casino 1 http://www.pinap.coe.ru .
Для получения бонусов и участия в акциях важно заходить на проверенный [url=https://www.globaleburg.ru/news/id/10763]сайт[/url] 1xBet. Здесь вы найдете всю необходимую информацию о текущих предложениях и сможете активировать свои промокоды. Убедитесь, что используете официальный ресурс для безопасной игры.
pin up слоты pinap coe ru casino 1 http://www.pinap.coe.ru .
pin up слоты pinap coe ru casino 1 http://www.pinap.coe.ru .
pin up слоты pinap coe ru casino 1 http://www.pinap.coe.ru .
Buy Google Cloud accounts
Hey there! If you’re looking for a reliable platform for cloud computing, Google Cloud has got you covered. It’s packed with awesome features and pricing options that you’re sure to love. And if you need a high-quality Google Cloud account, we can help! Our website offers safe and trustworthy accounts that you can purchase and use with confidence. With Google Cloud Storage, you’ll be able to create, deploy, and scale your apps, websites, and services with ease. And if you need more than one account, no worries! You can buy as many verified Google Cloud accounts as you need on our website. So why wait? Let’s get started today!
https://bestcloudstore.com/product/buy-google-cloud-accounts/
Buy Google Cloud accounts
Hey there! If you’re looking for a reliable platform for cloud computing, Google Cloud has got you covered. It’s packed with awesome features and pricing options that you’re sure to love. And if you need a high-quality Google Cloud account, we can help! Our website offers safe and trustworthy accounts that you can purchase and use with confidence. With Google Cloud Storage, you’ll be able to create, deploy, and scale your apps, websites, and services with ease. And if you need more than one account, no worries! You can buy as many verified Google Cloud accounts as you need on our website. So why wait? Let’s get started today!
https://bestcloudstore.com/product/buy-google-cloud-accounts/
pin up134 www.pinap.coe.ru betfury casino pinap.coe.ru .
pin up 2000 http://www.pinap.coe.ru beast mode slot pinap.coe.ru .
найти пин ап http://www.pinap.coe.ru kto casino pinap coe ru .
pin up364 https://pinap.coe.ru big juan slot pinap coe ru .
pin up238 https://pinap.coe.ru 1xslots casino http://pinap.coe.ru .
pin up онлайн играть http://pinap.coe.ru win 777 slot www.pinap.coe.ru .
pin up 320 https://pinap.coe.ru esqueleto explosivo http://www.pinap.coe.ru .
самые дающие слоты в пин ап http://www.pinap.coe.ru бездепозитные бонусы pinap coe ru .
pin up 911 pin up автоматы игровые http://pinap.coe.ru .
pin up 250 pin up chipy casino https://pinap.coe.ru .
pin up 4 http://www.pinap.coe.ru arlekin casino http://pinap.coe.ru .
pin up726 pinap.coe.ru duck casino pin up .
pin up 911 pin up автоматы игровые http://pinap.coe.ru .
pin up726 pinap.coe.ru duck casino pin up .
pin up238 https://pinap.coe.ru 1xslots casino http://pinap.coe.ru .
pin up up www.pinap.coe.ru casino24 pinap.coe.ru .
pin up238 https://pinap.coe.ru 1xslots casino http://pinap.coe.ru .
pin up up www.pinap.coe.ru casino24 pinap.coe.ru .
pin up up www.pinap.coe.ru casino24 pinap.coe.ru .
Your post is always enjoyable to read because it contains a wealth of valuable information. You are welcome to look at the boost app sharing that I wish to share with you. This is really helpful.
Forum Posts
omnicef pills - order cleocin without prescription
Díky dlouholetým zkušenostem se získáváním řidičských průkazů bez zkoušek a rozsáhlým znalostem procesu udělování řidičských průkazů v České republice , jsme zde, abychom vás provedli každým krokem.
https://koupit-ridicak.com/
Nuestro camino definitivo para comprar carnet de conducir con éxito! Nuestro portal especial simplifica su camino a la obtención de carnet de conducir y le ofrece asesoramiento de expertos y la información más reciente sobre cómo comprar carnet de conducir legal España sin Examen.
https://comprar-carnet.com/
Dobrodošli u premiju vozačka dozvola, ovdje možete kupiti vozačke dozvole, kupiti putovnice, kupiti boravišne karte i osobne iskaznice. Također pružamo ove dokumente i vršimo dostavu na kućnu adresu za sve kupce koji naruče izravno s naše web stranice.
https://dozvola-kupite.com/
Benvenuti nella vostra risorsa definitiva per comprare patente in Italia.
https://comprarlapatenteb.com/
Wenn Sie auf diese Website gestoßen sind, ist es offensichtlich, dass Sie versuchen, einen Führerschein kaufen. Wir würden uns geehrt fühlen, wenn unsere Dienste für die Herstellung Ihres Führerscheins in Anspruch genommen würden.
https://echten-fuhrerschein.com/
Acheter permis de conduire enregistré en préfecture légalement en ligne sans examen
https://permis-legale.com/
[url=https://haaland-erling-cz.biz/]https://haaland-erling-cz.biz[/url]
last news about haaland erling
http://haaland-erling-cz.biz
buy omnicef 300 mg without prescription - omnicef without prescription purchase cleocin
[url=https://www.sronoso.ru/bitrix/redirect.php?event1=&event2=&event3=&goto=...
[url=http://www.rockclimbing.com/cgi-bin/forum/gforum.cgi?url=https://viniciu...
[url=https://maps.google.sm/url?q=https://viniciusjunior-cz.biz]viniciusjunio...
[url=https://google.ms/url?sa=t&url=https://viniciusjunior-cz.biz]viniciusjun...
[url=http://www.salidacampestre.com.ar/contador/click.php?url=https://viniciu...
[url=http://www.powdertech.no/web/Login.aspx?ReturnUrl=https://viniciusjunior...
[url=https://choicecustomhome.com/?URL=https://viniciusjunior-cz.biz]vinicius...
[url=http://sencor.us.xx3.kz/go.php?url=https://viniciusjunior-cz.biz]viniciu...
[url=http://www3.toubiz.de/kultur-genuss/default/redirect.php?redirect_type=h...
[url=http://workouts2go.com.xx3.kz/go.php?url=https://viniciusjunior-cz.biz]v...
[url=http://ads.aasys.de/?fid=1&a=20&href=https://viniciusjunior-cz.biz]vinic...
[url=http://www.kobra-verlag.com/redirect.php?linkto=https://viniciusjunior-c...
[url=http://www.karosarske-dily.cz/redir.asp?wenid=654&wenurllink=https://vin...
[url=https://cam7.chaturbate.com/external_ab/?url=https://viniciusjunior-cz.b...
[url=http://aliko.org.xx3.kz/go.php?url=https://viniciusjunior-cz.biz]viniciu...
last news about vinicius junior
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
viniciusjunior-cz.biz
Your post is always enjoyable to read because it contains a wealth of valuable information. You are welcome to look at the boost app sharing that I wish to share with you. This is really helpful. Link Pyramids
casino pinko plinko slottica casino http://plinko.luchshie-casino.com/ .
casino pinko plinko slottica casino http://plinko.luchshie-casino.com/ .
ACOTAR Book 6 by Sarah J Maas is now expected in late 2025 Learn about the possible plot and key characters like Elain and Azriel.
a court of thorns and roses book 6
pinko slot plinko казино cosmolot plinko luchshie casino com .
пинко казино plinko казино онлайн https://plinko.luchshie-casino.com/ .
Document thrilled along with the researching you will designed to makes precise put up impressive. Delightful adventure! The hidden wiki url
Your blog is spectacular. A lot of the things on your own page are usually my consent concerning. we appreciate you discussing. batman138 login
ACOTAR Book 6 by Sarah J Maas is now expected in late 2025 Learn about the possible plot and key characters like Elain and Azriel.
a court of thorns and roses book 6
Fantastic resource! Finding trustworthy betting houses is challenging. This guide makes it easier to choose the best ones in Brazil. fluminense vs flamengo
Fantastic resource! Finding trustworthy betting houses is challenging. This guide makes it easier to choose the best ones in Brazil. fluminense vs flamengo
Páginas
Add Comment