Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (35354)
One of the primary methods used by 먹튀검증사이트 is 먹튀신고 checking whether the gambling site is licensed and regulated by a recognized authority. This helps to ensure that the site is operating legally and is subject to regular audits and inspections.
Drugs information. Generic Name.
neurontin generics
All news about drugs. Read here.
Medicine information. Brand names.
strattera buy
Some trends of pills. Read now.
Medicament information for patients. What side effects?
valtrex
Everything trends of drug. Get information now.
Medication information sheet. Brand names.
colchicine buy
Everything what you want to know about medicines. Get here.
Medicament information for patients. Effects of Drug Abuse.
zovirax
Everything trends of medicines. Get information here.
Meds prescribing information. What side effects?
viagra without rx
Everything about medicines. Read information here.
Pills prescribing information. Long-Term Effects.
strattera generics
All about drug. Read information now.
Drug information sheet. Drug Class.
cialis soft without rx
Everything about meds. Get information here.
Drug information. What side effects?
zithromax
Some trends of drugs. Get here.
online casino deals
online casino free bet no deposit - https://businessnewsconer.com/osaka-casino-resorts-approval-process-is-i...
online casino android
internet casino online - https://businessnewsconer.com/osaka-casino-resorts-approval-process-is-i...
Fantastic postings. With thanks.
pay for papers pay to write paper cheap research paper writing service pay for college papers
Pills information sheet. What side effects can this medication cause?
lopressor buy
Actual what you want to know about drugs. Read now.
Drug prescribing information. Effects of Drug Abuse.
rx propecia
Some information about medicament. Get here.
Thanks, I value this!
essay typer essay writing help assignment help assignment help
Drug information. Brand names.
flibanserin rx
Everything news about medicament. Read information now.
Valuable information. Lucky me I found your site unintentionally, and I'm shocked why this twist of fate did not happened earlier!
I bookmarked it.
Here is my web page ... online pharmacies - https://dailygram.com/index.php/blog/1155353/we-know-quite-a-bit-about-c...
Medicament prescribing information. Long-Term Effects.
cheap mobic
Best about drugs. Get here.
Medicament information sheet. Brand names.
paxil
Everything about drugs. Read here.
Medication information. What side effects can this medication cause?
zoloft pills
Best about medicament. Get now.
Drug information leaflet. What side effects can this medication cause?
avodart buy
Actual what you want to know about medicines. Read information now.
Many thanks! I enjoy this!
a good thesis statement thesis statements thesis titles how to write thesis
Pills information. What side effects can this medication cause?
propecia
Actual information about medicine. Read now.
Medicine information. Long-Term Effects.
how can i get fosamax
Actual trends of medication. Get information now.
Thank you, Good information.
essay writter essay writter how to write an apa paper write my paper for me
Drugs information leaflet. Brand names.
xenical buy
Best trends of medication. Get information here.
Beneficial posts. Thanks.
good thesis thesis statment research thesis thesis help
best essay writers essay writers online write a essay for me write this essay for me
how to write essay introduction https://domyhomeworkformecheap.com
The history of Toto sites can be traced back to the early 1900s when the first totalizator 먹튀신고 was introduced in France for betting on horse races. In the 1960s, the first Toto site was established in Japan, allowing people to bet on soccer games. Since then, Toto sites have gained immense popularity worldwide, and many countries have legalized online sports betting.
Nicely put. Cheers!
dissertation editing dissertation writing dissertation meaning dissertation writing help
order custom paper paper writing service reviews paper writer services pay someone to write your paper
steps to write an essay https://dissertationwritingtops.com
With the rise of online fraud and scams, the need for reliable verification platforms has become more important than ever. The internet is full of fake 먹튀검증사이트 websites and scams that can trick you into giving away your personal information or money. 먹튀검증사이트 helps to prevent these types of situations by verifying the safety and authenticity of various online platforms.
Nicely put. Thank you.
pay for an essay buy essays buy an essay online pay someone to write paper
best cheap essay writing service essay writing app buy essay online writing service reliable essay writing service
doctoral dissertation writing help https://essayssolution.com
Medicine information for patients. Short-Term Effects.
propecia
Actual information about medication. Get now.
Seriously loads of amazing knowledge!
thesis writing thesis statement tentative thesis thesis titles
essay writer help writing essay help me write my essay assignment help
help writing phd proposal https://helpwritingdissertation.com
Medicines information sheet. What side effects?
avodart cheap
Actual about pills. Read now.
Medication information for patients. Drug Class.
cost avodart
Best about medicament. Read now.
Medicine information for patients. Brand names.
lopressor
Everything news about drug. Get here.
Drugs information sheet. What side effects?
neurontin
Some news about medicine. Read now.
Nicely put. Many thanks.
paper writer services order custom paper online paper writing service pay for paper
You actually stated that effectively.
best essay writing service in usa write my essay service legit essay writing service best research paper writing service
Medicament information for patients. Drug Class.
lopressor without rx
Actual information about medicine. Read information here.
Thanks, Numerous posts.
termpaper term paper elements of a research proposal proposal introduction
Nicely put. With thanks!
thesis titles thesis thesis binding how to write thesis
Drug prescribing information. Drug Class.
xenical
All what you want to know about medicines. Get now.
Medicines information leaflet. Long-Term Effects.
singulair
Everything about medication. Get now.
Meds information. Drug Class.
seroquel for sale
All what you want to know about medicines. Get here.
Medicine prescribing information. Short-Term Effects.
cytotec sale
Some what you want to know about drugs. Read information here.
I have to look for goals with essential information on given point and offer them to instructor our inclination and the article. voyance par telephone
You actually mentioned this perfectly!
research paper writing service buy a research paper research paper writer services writing proposal
Very good information, Regards!
do my homework homework help should i do my homework online coursework
Factor certainly taken..
homework help do my college homework do my programming homework do my college homework
writing a conclusion for an essay best essay writer service writing essays online custom essay service
how to write a compare contrast essay https://essaywritinghelperonline.com
Pages
Add Comment