Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
Le projet 'Innovation Networks of Cork, Resin, and Edibles in the Mediterranean basin' (INCREDIBLE) a reçu des fonds du programme Horizon 2020 de la Commission Européenne sous le grant agreement N°774632