Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (42291)
Awesome posts. Regards.
writing a dissertation custom written dissertations custom dissertation proquest dissertations
[url=https://argumentativethesis.com/]electronic thesis dissertation service ohio[/url] writing a thesis for a research paper [url=https://bestmasterthesiswritingservice.com/]phd thesis database[/url] writing a college thesis
academic essay writing help https://customthesiswritingservice.com
and Bowman, H buy zithromax without prescription Taurine boosts cellular uptake of small D peptides for enzyme instructed intracellular molecular self assembly
I was recommended this web site through my cousin. I'm no longer positive whether or not this put up is written by him as nobody else recognize such unique approximately my trouble.
You're incredible! Thanks! https://www.gostopsite.com//wiki/bbs/board.php?bo_table=free&wr_id=965238
Hey there! This is my 1st comment here so I just wanted to give a quick shout out and say
I really enjoy reading through your articles. Can you recommend any other blogs/websites/forums that cover
the same topics? Thank you so much!
Take a look at my blog post :: japan ses
Cheers, Good stuff.
research paper writing service review paper writing service reviews science paper writing service top college paper writing service
Nicely put. Kudos.
writing a phd proposal buy custom research paper online buy research paper term paper research
master thesis writing service thesis for personal essay define thesis statement online thesis and dissertation editing service
custom writing discount code https://argumentativethesis.com
Na naszej stronie prezentujemy najważniejsze promocje i bonusy, z których to można skorzystać w power casino 25 pln (lezara.com) Mega.
Whoa all kinds of amazing advice!
someone to do my homework how do i get answers to my homework pay someone to do my homework pay someone to do my math homework online
Informative post. I will enrich my data.so happy to search out smart place to several here within the post. The writing is simply nice.Thanks once again.
Microsoft windows 10 product key
Woah! I'm really loving the template/theme of this
site. It's simple, yet effective. A lot of times it's tough to
get that "perfect balance" between superb usability and visual appeal.
I must say you have done a superb job with this. Additionally, the blog loads extremely fast for me
on Firefox. Excellent Blog!
Here is my webpage ... vacuum chamber with pump
This post is very simple to read and appreciate without leaving any details out. Great work!
<a href="https://www.fiverr.com/share/EoV4EK">Linkbuilding</a>
https://trenaryhomebakery.com/blogs/history-series/stand-out-this-holiday-season-with-trenary-home-bakery?comment=126452564143#comments
You definitely made your point.
[url=https://helpwithdissertationwriting.com/]need dissertation help[/url] dissertation company [url=https://dissertationwritingtops.com/]statistics for dissertation[/url] professional dissertation writing service
you are in reality a good webmaster. The site loading speed is incredible.
It seems that you are doing any distinctive trick.
Furthermore, The contents are masterwork. you have performed a wonderful
job on this subject!
My blog post: fusion technology solutions
Exceklent goօds from you,mаn. I've һave in mind
your stuff prior to and you are juѕt extremely magnificent.
І гeally like wһat y᧐u havе received heгe, certɑinly ⅼike wһаt
уou're saying аnd thee best wayy ѡherein you assert it.
You makе it enjoyable and уօu still take care оf to қeep іt smart.
I can't wait to гead much more freom yоu. Thaat is actᥙally a terrific webb site.
Ⅿy webpage how to be a trusted advisor
Nicely put. Kudos.
custom research papers writing service buy a research paper now research paper writing service proposal writers for hire
I visited multiple web pages but the audio feature for
audio songs present at this website is really
superb. http://field-holdings.co.kr/g5/bbs/board.php?bo_table=free&wr_id=1013885
Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info specially the last part I care for such information a lot. I was seeking this certain info for a long time. Thank you and good luck. เครดิตฟรี
I am grateful to you and expect more number of posts like these.I am very happy because I can get this useful information.Thank you for the update and good luck.
Microsoft windows 10 product key
Excellent goods from you, man. I've understand your stuff previous
to and you are just too wonderful. I really
like what you've acquired here, certainly like what
you are stating and the way in which you say it. You make it enjoyable and you still care for
to keep it sensible. I cant wait to read far more from you.
This is really a wonderful site.
my site The Castle Of Otranto by Horace Walpole
Beneficial info. Thanks a lot!
essay writer websites help do my essay custom essay writers online essay writer uk
[url=https://service-essay.com/]paper writing service reviews[/url] reaction paper writing service [url=https://custompaperwritingservices.com/]paper writing paper writing service reddit[/url] best online paper writing service
how to write an essay for scholarship https://bestpaperwritingservice.com
Wonderful post! We will be linking to this particularly
great article on our site. Keep up the great writing.
Feel free to surf to my web site :: slot online
You actually expressed this perfectly.
dissertation proposal help buy masters dissertation buy a dissertation online professional dissertation writing
dissertation help reviews dissertation coaching services writing a phd thesis writing a dissertation proposal
phd dissertation writing services https://essaywritingservicelinked.com
Tanınmış idmançının “Emin444”ə görə törədilən qətli sifarişli olub?
Also visit my web blog Mostbet az, arizonasolarincentives.com,
You actually expressed this perfectly.
dissertation proposal help buy masters dissertation buy a dissertation online professional dissertation writing
dissertation help reviews dissertation coaching services writing a phd thesis writing a dissertation proposal
phd dissertation writing services https://essaywritingservicelinked.com
Hey this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or
if you have to manually code with HTML. I'm starting a blog
soon but have no coding skills so I wanted to get advice from
someone with experience. Any help would be greatly appreciated!
my webpage: bonus Slot
I was wondering if you ever considered changing the page layout
of your blog? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with
it better. Youve got an awful lot of text for only having one
or two pictures. Maybe you could space it out better? https://painneck.com/surfers-spinal-cord-injury/
Thank you, I've recently been searching for information about this
topic for a while and yours is the greatest I have found out so far.
However, what concerning the bottom line? Are you certain concerning the supply? https://drive.google.com/drive/folders/17bP3x0UI6lGAfjGTOr7mL7yumlSVt_AN
Good post. I've been checking this blog frequently, and I'm impressed! Really helpful stuff, especially the last part I like this kind of information a lot. For a while I was looking for this particular information. Much thanks and best of luck. diploma in preprimary teachers training course
Hey! This is kind of off topic but I need some advice from an established blog.
Is it tough to set up your own blog? I'm not very techincal but I can figure
things out pretty fast. I'm thinking about setting up my own but I'm not sure
where to start. Do you have any ideas or suggestions?
With thanks
Here is my page: Microsoft Me
Hi there, yup this post is truly nice and I have learned lot of
things from it about blogging. thanks.
my homepage: ultra high vacuum systems
Hi there it's me, I am also visiting this website regularly, this website is genuinely
pleasant and the visitors are truly sharing fastidious thoughts.
Here is my page: online medicine tablets shopping - https://tawk.to/canadianpharmaceuticalsonline
buy cialis online no prescription Regardless, it makes sense now as to why I ve asked reasonable questions about ingredients or vaccine schedules only to have the anti vaxxer go off on a random red herring rampage about vaccines being Hitler
You actually said that really well!
buy paper online reviews research paper writing service paper writing service reviews pay to write a paper
best cv writing service uk 2019 best online resume writing service reaction paper writing service essay writing services
ghostwriting services rates https://helpwritingdissertation.com
Hey there! Quick question that's totally off topic. Do you know how
to make your site mobile friendly? My weblog looks weird when browsing from my iphone 4.
I'm trying to find a theme or plugin that might be able to fix
this issue. If you have any recommendations, please share.
Cheers! https://drive.google.com/drive/folders/1NgH9KCsPb6leoiBNS5_SI3FAvFVEIzS-
Regards. I enjoy it!
essay writing service reddit essay writing service for nursing best university essay writing service omaha resume writing service
Wonderful facts. With thanks!
writing service research paper pay for term papers pay for a paper to be written best paper writing service review
Greetings! I know this is kinda off topic but I was wondering which blog platform are you using
for this website? I'm getting fed up of Wordpress because I've had problems with hackers and I'm looking at options for
another platform. I would be great if you could point me in the direction of
a good platform.
Here is my webpage :: Keygen
Thanks, Fantastic stuff.
buying an essay online pay for an essay online pay essay where to buy essay online
Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. PACK PARA CURSO ERICO ROCHA
You mentioned that exceptionally well!
thesis statement for college essay phd thesis writing services psychology thesis topics rephrase thesis
[url=https://essaywritingservicehelp.com/]paper writing service nursing[/url] should i hire a resume writing service [url=https://essaywritingservicebbc.com/]essay writing help service[/url] essay writing process
how to write a critical lens essay https://buycheapessaysonline.com
The bonus amount shall be determined by just how much your first payment.
Here is my web page - mostbet
Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. PACK PARA CURSO ERICO ROCHA
I am upbeat to locate your recognized method for composing the post. Presently you make it simple for me to comprehend and execute the idea. Much obliged to you for the post. https://brdetector.com/product-category/metal-detector/
Hey there! I've been reading your website for a while now and finally got the bravery to go
ahead and give you a shout out from Huffman Texas!
Just wanted to say keep up the fantastic work!
Here is my homepage: ceri123
An outstanding share! I've just forwarded this onto a coworker who has been doing a little research on this.
And he actually bought me dinner due to the fact that I stumbled upon it for him...
lol. So allow me to reword this.... Thanks for the meal!!
But yeah, thanks for spending the time to discuss this subject here on your site.
Feel free to surf to my homepage cipit88
I am not sure where you are getting your information, but great topic.
I needs to spend some time learning much more or understanding more.
Thanks for great information I was looking for this info for my mission.
My webpage :: cipit88
Sоn dövrlər ərzində istifаdəçilər аrаsındа dаhа çоx rəğbət
və mаrаq yаrаdаn virtuаl idmаn Mоstbеt аz tərəfindən istifаdəçilərinə
təqdim еdilir.
Here is my web site ... mostbet Az
Na czym polega ogłoszenie bankructwa?
bookmarked!!, I like your blog! Po jakim czasie po upadłości konsumenckiej mogę zaciągnąć kredyt?
Greetings! Very useful advice in this particular post! It is the little changes that produce the most
significant changes. Many thanks for sharing!
my webpage ... tritium disposal
You said it adequately.!
help with essays writing essay help reflective essay help reflective essay help
[url=https://studentessaywriting.com/]grad school essay writing service[/url] professional resume writing service new jersey [url=https://essaywritingserviceahrefs.com/]essay writing service[/url] unite will writing service
college personal essay prompts https://researchproposalforphd.com
Pages
Add Comment