Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Komentari (42229)
english essay writers
essay writer services
help with writing college application essay
essay writing service discount code
persuasive essay writing help
help writing grad school essay
custom essays cheap
[url="https://cheap-online-essay.com"]admission essay editing service[/url]
help with essay
best custom essay writing service
best essay writing service website
essay help live chat
scholarship essay writing service
my custom essay
custom essays writing
Drug information for patients. Brand names.
fluoxetine
All news about drugs. Get information now.
Really all kinds of great data.
paper writing service reviews buy college paper buying papers for college online paper writing service
Great website! Your articles are really informative and engaging, and I love the variety of topics you cover.
It's clear that a lot of thought and effort goes into each piece, and I always come away feeling like I've learned something new.
I also appreciate the user-friendly layout and easy navigation.
I'll definitely be sharing this site with my friends and family, and I can't wait to see what you come up with next! Keep up the fantastic work!
15 Best Most In-Demand IT Skills
Drugs information leaflet. What side effects can this medication cause?
amoxil cheap
Some about pills. Get information here.
Pills prescribing information. Cautions.
lyrica
Everything news about pills. Get here.
Medicines information. Generic Name.
maxalt
Actual what you want to know about drugs. Get now.
Excellent stuff. Appreciate it.
ebook writing service paper writing services cheap essay writing service us professional essay writers
Medicine information for patients. Brand names.
lyrica brand name
All about medicament. Read information here.
With thanks, Wonderful stuff.
do my essay for me write my resume for me essay writer no plagiarism essay write
Medicine information. What side effects can this medication cause?
lisinopril buy
Actual trends of medicines. Get information now.
Medication information. Effects of Drug Abuse.
lyrica
Everything what you want to know about drugs. Get now.
Very good info. With thanks.
phd thesis database phd thesis database thesis help thesis
Meds information. What side effects can this medication cause?
flibanserina
Everything trends of drugs. Read here.
Drug information sheet. Generic Name.
can i get clomid
Actual about drug. Read here.
Medicine information. What side effects can this medication cause?
cialis soft without rx
Everything trends of medication. Get now.
Medicament information for patients. Generic Name.
xenical tablet
Some information about drugs. Read now.
Medication information sheet. Brand names.
pregabalin no prescription
Best information about medicament. Read information now.
Medication prescribing information. Short-Term Effects.
neurontin
Actual information about meds. Get information here.
Medicament information leaflet. Short-Term Effects.
trazodone
Actual about medicines. Get information now.
Whoa a lot of excellent info.
best finance essay writing service which essay writing service is the best writing a persuasive essay top ten essay writing services
Medication information sheet. Generic Name.
levaquin without prescription
Some about medicines. Get here.
best essay writing services
[url="https://express-essay-writer.com"]the help essays[/url]
live essay help
Thanks a lot, Very good stuff.
help writing essay essaytyper essay helper online how to write a college essay
college paper writing service legit essay writing service essay writing help paper writing service
dissertation research https://topswritingservices.com
help with essay
which is the best essay writing service
write my history essay for me
top 10 essay writers
[url="https://express-essay-writer.com"]national junior honor society essay help[/url]
admissions essay help
order custom essay online
[url="https://express-essay-writer.com"]what is the best college essay editing service[/url]
essay writing help for high school students
essay writing service legal
[url="https://express-essay-writer.com"]essay writing services toronto[/url]
write my essay 4 me
writing an essay help
buy essay online for cheap
higher english critical essay help
i need help with my essay
[url="https://express-essay-writer.com"]help write my essay[/url]
help starting an essay
national honor society essay help
[url="https://express-essay-writer.com"]help with scholarship essays[/url]
best websites for essays
essay services
college essay writing service
college essay helper
the best custom essay writing service
your essay writer
academic essay services
top essay writing services
history essay writing service
argumentative essay help
help writing college application essay
[url="https://express-essay-writer.com"]auto essay writer[/url]
custom essay order
best essay writers online
essay writing company
essay writer cheap
essay about military service
buy an essay cheap
help with essays assignments
Meds prescribing information. Short-Term Effects.
rx proscar
Everything what you want to know about medication. Read now.
Medicines prescribing information. Drug Class.
strattera
Everything news about pills. Get information here.
online usa casino
[url="https://flashcasinosgames.com"]best bonus casinos[/url]
usa casino online
usa casinos
top online casinos
the best online casino
no deposit bonus casinos
[url="https://flashcasinosgames.com"]best mobile casinos[/url]
online casinos that pay real money
Exercise and dieting aren't constantly realistic for each person in assisting one lose weight; what one regime may match for some won't paintings for others. Slimming Gummies However, one ought to put extra effort into these <a href="https://www.5min.at/202304642723/slimming-gummies-erfahrungen-test-neues...">Slimming Gummies</a>methods to lose weight successfully. Studies also screen that workout and diets do now not deal with the actual reason of cussed fats. Therefore, many people nevertheless struggle with cussed fat no matter following these techniques.https://www.5min.at/202304642723/slimming-gummies-erfahrungen-test-neueste-bewertungen-2023/
no deposit on line casinos
bonus casino online
welcome bonus no deposit
real money casino online
[url="https://flashcasinosgames.com"]top online casino real money[/url]
real money no deposit casino
top us online casino
[url="https://flashcasinosgames.com"]top mobile casino[/url]
best no deposit bonus online casino
Stranice
Add Comment