Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Komentari (42229)
real money casino no deposit
best online casino
best online casino welcome bonuses
casino online usa
no deposit sign up bonus
real money casinos
Pills information leaflet. Short-Term Effects.
maxalt
Best what you want to know about medication. Read information now.
bonus no deposit
real online casino
usa casinos on line
Drugs information for patients. What side effects?
cialis super active
Everything trends of meds. Get here.
online blackjack for real money
[url="https://flashcasinosgames.com"]sign up bonus no deposit casino[/url]
free sign up bonus no deposit casino
Drug information for patients. Effects of Drug Abuse.
effexor
Best trends of drug. Get now.
us online casino
best online casino real money
blackjack app real money
mobile casino
no deposit casino real money
best casino online usa
free vegas igt slots casino slots online svierge las vegas 100 pay free slots https://slots-123.com/
This is such awesome content i got to read after lot of time. Its so interesting as well as informative. I am sure everyone who read it got a lot to learn from it.Willie G Leather Jacket
online casino us
[url="https://onlinemicrogamingcasino.net"]casino no deposit bonus[/url]
online usa casinos
online casinos for us players
casino no deposit bonus
free welcome bonus no deposit
free online games to win real money no deposit
[url="https://onlinemicrogamingcasino.net"]online casino no deposit[/url]
usa casino online
no deposit bonuses
[url="https://onlinemicrogamingcasino.net"]top online casino[/url]
no deposit bonuses
slotos
[url="https://onlinemicrogamingcasino.net"]us online casino[/url]
casino deposit bonus
us casino
welcome bonus no deposit
free casino bonus no deposit
no deposit welcome bonus casino
[url="https://onlinemicrogamingcasino.net"]online casinos real money no deposit[/url]
free casino bonus no deposit
what is the best online casino for real money
[url="https://onlinemicrogamingcasino.net"]casino sign up bonus[/url]
casino signup bonus
american online casinos
best online casino bonus
win real money online casino
online casinos no deposits
online casino welcome bonus
online casino sign up bonuses
online casino usa
usa casinos on line
online casino real money
blackjack app real money us online casino casino no deposit bonus win real money usa https://onlinecasinomagicdirectory.com/
I really appreciate the kind of topics you post here. Thanks for sharing information that is actually helpful. Good day! Want to know the steps to resolve
슬롯커뮤니티
Pills information. What side effects can this medication cause?
cytotec
Everything what you want to know about pills. Get here.
free online games to win real money no deposit
[url="https://onlinemicrogamingcasino.net"]best usa casinos[/url]
casino bonuses
metronidazole topical cream 0.75 http://flagylzub.com/ metronidazole flagyl 500 mg tablet buy flagyl canada
flagyl antibiotic http://flagylzub.com/ metronidazole gel metronidazole price cvs
https://flagylzub.com/ - flagyl 400 mg
flagyl 250 pour chien https://flagylzub.com/ metronidazole over counter for dogs metronidazole price cvs
http://flagylzub.com/ - flagyl metronidazole 500mg pills
[url=https://www.outstation.co.in/]Outstation Taxi[/url] is a leading taxi service provider based in Mumbai, Kalyan, and Pune. We offer comfortable and reliable local and outstation taxi services to our customers at affordable prices. Our fleet consists of well-maintained cars driven by experienced and professional drivers. Our popular destination includes Mumbai-Pune, Mumbai-Nashik, Kalyan-Mumbai, Shirdi, Mahabaleshwar, and Lonavala. We strive to provide the best customer experience with our 24x7 customer service. Book with us and enjoy a safe and comfortable journey.
Outstation Taxi is a leading taxi service provider based in Mumbai, Kalyan, and Pune. We offer comfortable and reliable local and outstation taxi services to our customers at affordable prices. Our fleet consists of well-maintained cars driven by experienced and professional drivers. Our popular destination includes Mumbai-Pune, Mumbai-Nashik, Kalyan-Mumbai, Shirdi, Mahabaleshwar, and Lonavala. We strive to provide the best customer experience with our 24x7 customer service. Book with us and enjoy a safe and comfortable journey.
Your post is very helpful and information is reliable. I am satisfied with your post. Thank you so much for sharing this wonderful post.
Tom Cruise Top Gun Jacket
buy metronidazole boots https://flagylzub.com/ metronidazole price philippines buy metronidazole 400mg online
bonus casino online
real money casino no deposit
casino online real money
blackjack online real money
best online casinos for usa players
best casino welcome bonus
Medicines information leaflet. Short-Term Effects.
generic lopressor
Some what you want to know about pills. Get here.
Drug information for patients. Generic Name.
effexor
Best information about medication. Read information now.
online casinos real money
[url="https://onlinenetticasino.com"]casino games for real money[/url]
best casino online
Medicines information leaflet. Cautions.
cheap lyrica
Everything information about drug. Get now.
free online casino no deposit
no deposit on line casinos
best online casino
mobile slots
[url="https://onlinenetticasino.com"]win real money online casino[/url]
casino play for real money
Drugs information for patients. What side effects?
how can i get viagra
Actual trends of medicine. Read here.
best no deposit bonus online casino
[url="https://onlinenetticasino.com"]free sign up bonus[/url]
american online casinos
online casinos for us players
[url="https://onlinenetticasino.com"]blackjack real money[/url]
online casino bonuses
best real money online casino
online casino for us players
live online casino usa
online casino deposit bonus
[url="https://onlinenetticasino.com"]casino no deposit[/url]
free casino bonus no deposit
no deposit casino online
[url="https://onlinenetticasino.com"]online gambling reviews[/url]
no deposit online casino real money
online real money casinos
best online casino reviews
online casino welcome bonus
Stranice
Add Comment