Attractiveness of NWFP as a value beyond price
![](https://incredibleforest.net/sites/default/files/field/image/truffleblog.jpg)
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commenti (35389)
over the counter metronidazole cream https://flagyltb.com/ metronidazole over the counter pills
Medicines information. Short-Term Effects.
celebrex
Best information about drug. Read information here.
It is a prime supply off operating capital ffor corporations from different sectors.
Also visit my blog ... get more info
las vegas prostitute
Drug information for patients. Generic Name.
generic flagyl
Everything about drugs. Get here.
You Can Buy Samsung phones and prices in Nigeria
married couple fucking
Medicines information sheet. Cautions.
fluoxetine for sale
Best information about medicament. Get information now.
Drug prescribing information. Effects of Drug Abuse.
cialis super active order
Some trends of medicines. Read now.
Drug information for patients. Short-Term Effects.
viagra generic
Some trends of drugs. Get information here.
Drugs information for patients. Short-Term Effects.
cytotec
Some information about meds. Get information now.
Drugs information for patients. What side effects can this medication cause?
cialis super active online
Best news about medicines. Read here.
Medication prescribing information. Cautions.
propecia rx
All information about drug. Read information now.
ideal wife porn
Medicine information for patients. Effects of Drug Abuse.
synthroid
Some news about medicine. Get information now.
Medicine information leaflet. Cautions.
fluoxetine
All what you want to know about medicines. Read now.
maid fucked house owner
las vegas prostitute
Medicament prescribing information. Cautions.
sildenafil sale
Everything about meds. Read information here.
Nice put up. I discover some element more difficult on severa blogs normal. It will generally be stimulating to examine content material material from first rate writers and use a few factor from their internet website. I’d need to apply a few with the content fabric on my blog whether or now not you do not mind. Natually I’ll offer you with a link on your net weblog. Appreciate your sharing. Elite Keto Gummies
Medicament information sheet. Brand names.
viagra soft buy
Everything information about meds. Get here.
Meds information for patients. What side effects?
flagyl buy
All about drug. Get here.
Medicine information for patients. Long-Term Effects.
fluoxetine
All information about drugs. Get now.
Drug information. Drug Class.
cialis soft
Best information about medicine. Get information now.
Pills prescribing information. Long-Term Effects.
viagra for sale
Actual news about medication. Get here.
Excellent and decent post. It is brilliant blog. I like the way you express information to us. Thanks for such post and please keep it up.Willie G Harley Jacket
Medication information. Effects of Drug Abuse.
propecia
Best trends of drugs. Get now.
Drugs information. Cautions.
amoxil
Best what you want to know about pills. Get here.
Meds information. Long-Term Effects.
flagyl
Actual what you want to know about medication. Read here.
Drug information leaflet. What side effects can this medication cause?
trazodone buy
Some news about medicines. Get information here.
Finding the key to perfect, healthy skin is like looking for a needle in the beauty haystack. And while perfection is near impossible, healthy, rejuvenated skin is otherwise achievable.
https://dermaquip.com/needling-to-a-better-you-12-awesome-ways-microneedling-benefits-your-skin/
Finding the key to perfect, healthy skin is like looking for a needle in the beauty haystack. And while perfection is near impossible, healthy, rejuvenated skin is otherwise achievable.
https://dermaquip.com/needling-to-a-better-you-12-awesome-ways-microneedling-benefits-your-skin/
Finding the key to perfect, healthy skin is like looking for a needle in the beauty haystack. And while perfection is near impossible, healthy, rejuvenated skin is otherwise achievable.
micro needling skin benefits
Finding the key to perfect, healthy skin is like looking for a needle in the beauty haystack. And while perfection is near impossible, healthy, rejuvenated skin is otherwise achievable.
https://dermaquip.com/needling-to-a-better-you-12-awesome-ways-microneedling-benefits-your-skin/
Finding the key to perfect, healthy skin is like looking for a needle in the beauty haystack. And while perfection is near impossible, healthy, rejuvenated skin is otherwise achievable.
https://dermaquip.com/
Finding the key to perfect, healthy skin is like looking for a needle in the beauty haystack. And while perfection is near impossible, healthy, rejuvenated skin is otherwise achievable.
https://dermaquip.com/needling-to-a-better-you-12-awesome-ways-microneedling-benefits-your-skin/
Medicine information sheet. Generic Name.
get proscar
Actual trends of drug. Read information now.
Drug information sheet. Brand names.
buy viagra soft
Best news about medication. Get now.
doxycycline mono 50 mg
Link Nexus adalah akses judi slot terbaik dengan bertaruh menggunakan link nexus sudah dipastikan dengan mudah sekali akan mendapatkan hasil kemenangan dengan jumlah tinggi dari hasil bertaruh dengan modal saja. Link Nexus ini sudah di lengkapi dengan berbagai cara terbaru dengan bisa mendatangkan scatter dalam waktu tercepat.
Love to read it,Waiting For More new Update and I Already Read your Recent Post its Great Thanks.
<a href="https://damangames.vip/">Daman Games</a>
Medication information. Generic Name.
can you buy celebrex
Best about meds. Get now.
"I am interested in such topics so I will address page where it is cool described.
"
스포츠중계
Finding the key to perfect, healthy skin is like looking for a needle in the beauty haystack. And while perfection is near impossible, healthy, rejuvenated skin is otherwise achievable.
https://dermaquip.com/needling-to-a-better-you-12-awesome-ways-microneedling-benefits-your-skin/
Medicine information leaflet. Brand names.
effexor
Actual trends of drug. Get here.
Medication information. Long-Term Effects.
rx priligy
All what you want to know about pills. Get here.
Medication information leaflet. Effects of Drug Abuse.
how can i get zoloft
Some information about drug. Read information here.
Drugs prescribing information. Generic Name.
maxalt
Everything news about medicament. Read here.
Medicament information. Drug Class.
buy generic proscar
All about pills. Get information here.
Medication information. Short-Term Effects.
where buy proscar
Best news about medicine. Get now.
Pagine
Add Comment