Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
Il progetto INCREDIBLE ("INNOVATION Networks of Cork, Resins and Edibles in the Mediterranean basin") riceve finanziamenti dal programma della Commissione Europea Horizon 2020 secondo il grant agreement Nº 774632.