Attractiveness of NWFP as a value beyond price
![](https://incredibleforest.net/sites/default/files/field/image/truffleblog.jpg)
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commenti (35491)
After shuffling, yes or no tarot accurate the reader will draw a predetermined number of cards from the deck. The number of cards chosen may vary depending on the reader's preferred method or the complexity of the question. Each card drawn holds significance and contributes to the overall response.
Medicines information sheet. Effects of Drug Abuse.
neurontin order
All trends of medicines. Get now.
You have done a great job. I will definitely dig it and personally recommend to my friends. I am confident they will be benefited from this site.
Toon
Really appreciate you sharing this blog. Thanks Again. Fantastic. Thanks for sharing, this can be a excellent article. Actually Cool. Wow, awesome article. Significantly thanks again. Awesome. rtp live
Cool you inscribe, the info is really salubrious further fascinating, I'll give you a connect to my scene. Jervois Prive
Discover the scientifically-proven benefits of Ormus supplements. Get the latest research on improved mental clarity, focus, and immune system support.
Medication information. Short-Term Effects.
zithromax cost
Everything information about drugs. Read information now.
Ormus supplements are a type of nutritional supplement that have been gaining popularity in recent years. The term "ormus" stands for "orbitally rearranged monatomic elements" and refers to a group of elements that are said to have special properties. Proponents of ormus supplements believe that they can help improve overall health and wellness by providing the body with essential minerals and promoting better cell function.
Discover the amazing power of Ormus Amazon! Natural ingredients help improve mental clarity and reduce stress. Shop now for the highest quality Ormus products.
Medication information for patients. Effects of Drug Abuse.
provigil otc
Everything news about meds. Read information now.
diltiazem 180mg for sale buy diltiazem generic purchase zyloprim without prescription
Москвичей и гостей столицы пригласили на сольный концерт композитора Олега Шаумарова, автора хита Женщина-воздух, других песен для Николая Баскова, Лолиты и многих других звёзд российской эстрады, который состоится 24 июня в Jam Club (Москва, Сретенка, 11).
автор хита
Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. ufa777
Medicament information. What side effects can this medication cause?
eldepryl medication
Everything information about medicine. Get now.
It is appropriate time to make some plans for the future and
it is time to be happy. I've read this submit and if I may I want to counsel you some fascinating issues or tips.
Perhaps you could write subsequent articles referring to this article.
I desire to read more issues approximately it!
Also visit my web page; slot pragmatik play
Among the many programs available for download on this site are Internet Download Manager,
Adobe Premiere Pro, Photoshop, Apple's Logic Pro, Microsoft Office, and Windows.
To Download :: http://thesoftwaresworld.com/
Москвичей и гостей столицы пригласили на сольный концерт композитора Олега Шаумарова, автора хита Женщина-воздух, других песен для Стаса Михайлова, Юлии Савичевой и многих других звёзд российской эстрады, который состоится 24 июня в Jam Club (Москва, Сретенка, 11).
Песня года
Medicines information sheet. Long-Term Effects.
buy generic cleocin
Everything news about medicines. Read information now.
diltiazem us buy zyloprim 100mg allopurinol buy online
residence permit scam
The key to success is hard work and perseverance. alcohol addiction treatment
The female to male body to body massage spa in hsr layout will provide immediate services at affordable costs. then refresh your mind and body thank you.
Nicotine Salts are a type of nicotine found in certain tobacco products. They are created when nicotine is combined with an acid resulting in a smoother and more enjoyable smoking experience. Nicotine Salts contain higher levels of nicotine than traditional cigarettes providing a more intense and satisfying sensation.
https://whyride.info/ - whyride
https://whyride.info/ - whyride
Register company in pakistan through our law firm which is the best firm in DHA karachi.
fake portugal residence
lopressor 50mg tablet metoprolol 100mg cost fda medrol
buy metoprolol medrol for sale online buy methylprednisolone 8 mg
order lopressor 50mg for sale methylprednisolone 4mg tablets can i buy methylprednisolone online
buy metoprolol 100mg for sale tenormin 100mg us methylprednisolone 16 mg oral
order lopressor online cheap purchase medrol without prescription buy methylprednisolone canada
order metoprolol 50mg generic tenormin 100mg usa methylprednisolone order online
generic lopressor 50mg order lopressor 50mg generic medrol 4mg tablets
lopressor 100mg without prescription purchase methylprednisolone methylprednisolone 4 mg tablet
lopressor 50mg cost tenormin 50mg canada buy medrol us
cost metoprolol 100mg buy generic tenormin 50mg buy methylprednisolone no prescription
Your blog is too much amazing. I have found with ease what I was looking. Moreover, the content quality is awesome. Thanks for the nudge! non profit organizations in ghana
Discover the latest styles in Pakistani [url=https://www.nargishafeez.com/product-category/pret/] Pret Latest Collection 2023 in USA [/url] for Women at Nargis Hafeez. Shop our collection of casual and formal outfits now.
Discover the latest styles in Pakistani <a href="https://www.nargishafeez.com/product-category/pret/"> Pret Latest Collection 2023 in USA </a> for Women at Nargis Hafeez. Shop our collection of casual and formal outfits now.
Pret Latest Collection 2023 in USA
Drug prescribing information. What side effects can this medication cause?
viagra medication
Everything news about medicine. Read now.
buy generic diltiazem online diltiazem for sale online buy allopurinol 300mg for sale
This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work!. INDIAN VISA FOR TURKS CAICOS CITIZENS
Medication information sheet. Brand names.
levitra rx
Everything about drug. Get information here.
buy diltiazem tablets purchase zyloprim for sale zyloprim 300mg without prescription
Pills information leaflet. What side effects can this medication cause?
finpecia
All news about medicament. Get now.
Meds information leaflet. Long-Term Effects.
bactrim online
Actual information about meds. Read information here.
Medicines prescribing information. Brand names.
aurogra for sale
Everything news about drugs. Get here.
buy diltiazem pill order allopurinol 100mg without prescription allopurinol 300mg uk
Pagine
Add Comment