Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commenti (42462)
order prednisone 40mg sale oral prednisone 10mg buy deltasone 5mg
I am curious to find out what blog system you happen to be utilizing?
I'm experiencing some minor security problems with my latest website and I'd like to find something
more risk-free. Do you have any suggestions?
My site; Bandar Togel Terpercaya
Right here is the right website for everyone who wishes to understand this topic.
You know a whole lot its almost tough to argue with you (not that I personally will need to…HaHa).
You certainly put a brand new spin on a subject which has been discussed
for many years. Excellent stuff, just wonderful!
Here is my web-site چیدمان میز غذاخوری برای مهمانی
Does your site have a contact page? I'm having problems locating it but, I'd like to send you an email.
I've got some suggestions for your blog you might be interested in hearing.
Either way, great blog and I look forward to seeing it improve over time.
Visit my homepage تعمیرگاه تخصصی سراتو غرب تهران
Great post. I was checking constantly this blog and I am impressed!
Extremely helpful info specially the last part :)
I care for such info a lot. I was looking for this certain information for
a very long time. Thank you and best of luck.
Also visit my webpage: Continue Reading
http://canadianpharm.store/# canadian pharmacy online canadianpharm.store
I gave [url=https://www.cornbreadhemp.com/products/full-spectrum-cbd-gummies ]cbd full spectrum gummies[/url] a prove payment the cardinal adjust, and I'm amazed! They tasted distinguished and provided a sense of calmness and relaxation. My lay stress melted away, and I slept outstrip too. These gummies are a game-changer since me, and I greatly commend them to anyone seeking unconstrained emphasis alleviation and think twice sleep.
Yes! Finally something about نرخ اتحادیه مکانیکی.
Its like you learn my mind! You seem to grasp a lot about this, like you wrote the e book in it
or something. I feel that you just can do with some % to power the message home a little bit, but other than that, that is
magnificent blog. An excellent read. I'll certainly be back.
Here is my site ... ورود به سامانه بام بانک ملی
I gave cbd lotion with thc a prove for the primary habits, and I'm amazed! They tasted excessive and provided a sense of calmness and relaxation. My stress melted away, and I slept outstrip too. These gummies are a game-changer an eye to me, and I greatly endorse them to anyone seeking appropriate worry liberation and better sleep.
I gave [url=https://www.cornbreadhemp.com/products/full-spectrum-cbd-gummies ]cbd full spectrum gummies[/url] a prove payment the cardinal adjust, and I'm amazed! They tasted distinguished and provided a sense of calmness and relaxation. My lay stress melted away, and I slept outstrip too. These gummies are a game-changer since me, and I greatly commend them to anyone seeking unconstrained emphasis alleviation and think twice sleep.
VPS сервер для Keitaro: ключевые моменты для
настройки виділений сервер для Keitaro
Disquieting bemidji dispensary has been perfectly the journey. As someone fervent on natural remedies, delving into the in every respect of hemp has been eye-opening. From THC tinctures to hemp seeds and protein puissance, I've explored a type of goods. In defiance of the disarray surrounding hemp, researching and consulting experts receive helped pilot this burgeoning field. Inclusive, my sophistication with hemp has been favourable, gift holistic well-being solutions and sustainable choices.
The other day, while I was at work, my cousin stole my iphone and
tested to see if it can survive a 30 foot drop, just so she can be
a youtube sensation. My apple ipad is now destroyed and she has 83 views.
I know this is completely off topic but I had to share it with someone!
Here is my webpage Learn More
I've been using cbd cbg gummies seeing that throughout two years now, and the experience has been transformative. CBD lubricant has markedly improved my sleep dignity and reduced my anxiety levels. The edibles are a commodious and enjoyable temperament to amalgamate CBD into my continually routine. I rate the natural propositions to wellness that CBD offers, and I've sagacious no adverse side effects. Tremendously commend for those seeking a sensible selection to unwritten medications.
Hey there just wanted to give you a quick heads up. The words
in your article seem to be running off the screen in Ie.
I'm not sure if this is a format issue or something to do with web
browser compatibility but I figured I'd post to let you know.
The style and design look great though! Hope you get the issue solved soon. Thanks
my homepage ... طرح ناخن شیک و ساده خاص برای خانمهای باکلاس 2024
Hi, after reading this awesome piece of writing i am as well cheerful to share my know-how here with friends.
My site; قیمت کفش طبی ارتوپدی
Hi there to all, it's really a nice for me to visit this site, it includes helpful Information.
Stop by my site: بستنی خوری جدید عروس
https://pred.kaplife.ru/bitrix/redirect.php?goto=https://marvelfilms.ru/...
Hi everyone, it's my first go to see at this web page,
and article is genuinely fruitful in favor of me, keep up posting such articles.
Also visit my webpage: More Bonuses
Link exchange is nothing else but it is only placing the
other person's website link on your page at proper
place and other person will also do same in favor of you.
Also visit my homepage: استخدام ادمین اینستاگرام
I gave [url=https://www.cornbreadhemp.com/products/full-spectrum-cbd-gummies ]cbd full spectrum gummies[/url] a prove payment the cardinal adjust, and I'm amazed! They tasted distinguished and provided a sense of calmness and relaxation. My lay stress melted away, and I slept outstrip too. These gummies are a game-changer since me, and I greatly commend them to anyone seeking unconstrained emphasis alleviation and think twice sleep.
If you wish for to increase your experience only keep visiting this site and be updated with the most recent information posted here.
my webpage click resources
What's up, I log on to your blogs regularly. Your writing style is witty, keep doing
what you're doing!
Feel free to surf to my page - find here
If you wish for to get a good deal from this paragraph then you have to apply such methods to your won webpage.
Also visit my homepage article source
canadian pharmacy world: Pharmacies in Canada that ship to the US - canadian pharmacy prices canadianpharm.store
Hmm it looks like your blog ate my first comment (it was
extremely long) so I guess I'll just sum it up what I wrote and say, I'm
thoroughly enjoying your blog. I as well am an aspiring
blog blogger but I'm still new to everything. Do you have any suggestions
for rookie blog writers? I'd really appreciate it.
my blog علامت ظروف پلاستیکی مخصوص مایکروویو
Hey There. I discovered your blog using msn. This is a really smartly written article.
I will be sure to bookmark it and come back to learn extra of your helpful info.
Thanks for the post. I'll certainly return.
Here is my webpage; نزدیکترین تعمیرگاه خودرو
https://whois.hoster.by/bitrix/redirect.php?goto=https://marvelfilms.ru/...
I was recommended this website through my cousin.
I am not sure whether or not this put up is written by him as no one else realize such
particular approximately my difficulty. You are amazing!
Thank you!
Feel free to surf to my blog: herpesyl reviews
Generally I don't learn post on blogs, however I would like to say
that this write-up very forced me to check out and do so!
Your writing style has been surprised me. Thank you, very great post.
Also visit my web-site: click to read more
If you want to take a good deal from this piece of writing then you have to apply these techniques to your won web site.
Also visit my web site :: KijangSlot
We stumbled over here coming from a different website and
thought I should check things out. I like what
I see so i am just following you. Look forward to looking
into your web page again.
My web page - ai porn
What i do not realize is if truth be told how you are no longer actually a lot more well-appreciated than you may be now.
You're very intelligent. You already know therefore significantly relating
to this subject, produced me in my opinion imagine it from so many numerous angles.
Its like men and women are not involved unless it's one thing to accomplish with Girl gaga!
Your personal stuffs great. All the time handle it up!
Also visit my site :: traduzioni verbalizzazioni italiane
purchase accutane for sale buy isotretinoin 10mg online cheap order accutane 20mg without prescription
accutane pill buy isotretinoin 10mg generic buy accutane 20mg without prescription
cheap semaglutide 14mg buy rybelsus online cheap semaglutide 14 mg drug
Unquestionably believe that which you said. Your favorite justification appeared
to be on the web the easiest thing to be aware of. I
say to you, I certainly get annoyed while people consider worries that they plainly do not know about.
You managed to hit the nail upon the top and defined out the whole thing
without having side-effects , people could take a signal.
Will likely be back to get more. Thanks
My webpage; jungle beast pro reviews
I'm really loving the theme/design of your website.
Do you ever run into any internet browser compatibility issues?
A number of my blog audience have complained about my blog not operating correctly in Explorer but looks
great in Firefox. Do you have any ideas to help fix this issue?
Here is my homepage; استکان چای خوری شیک
With so many books and articles coming out to provide a gateway to making money online, leaving readers even more confused about how to make real money, I've finally found a great blog :) 메이저토토사이트
Greetings! This is my 1st comment here so I just wanted to give
a quick shout out and tell you I really enjoy
reading your blog posts. Can you suggest any other blogs/websites/forums that go over the same topics?
Appreciate it!
Here is my website; traduzioni letterarie
Howdy just wanted to give you a quick heads up. The text in your post seem to
be running off the screen in Internet explorer. I'm not sure if this is a formatting issue or something to do with browser compatibility but I figured I'd
post to let you know. The style and design look great
though! Hope you get the problem fixed soon. Thanks
My web page :: کرکره های هوشمند برقی
It's impressive that you are getting ideas from this
paragraph as well as from our argument made
at this place.
Also visit my page find out
I am no longer sure the place you're getting your info, but great topic.
I needs to spend a while finding out more or figuring out
more. Thanks for excellent info I used to be in search of this information for my mission.
Also visit my web-site ... Resources
This piece of writing will help the internet viewers for building up new
webpage or even a weblog from start to end.
Here is my website بروزرسانی اینستاگرام در گوگل
When someone writes an article he/she keeps the image of a user in his/her brain that how a user can know it.
So that's why this post is outstdanding. Thanks!
Look at my blog Source
Sweet blog! I found it while surfing around on Yahoo News.
Do you have any tips on how to get listed in Yahoo News? I've been trying for a while but I never seem to get there!
Thanks
Also visit my web blog ... رفع مسدودی واتساپ
india online pharmacy: reputable indian pharmacies - best online pharmacy india indianpharm.store
Fabulous, what a website it is! This web site provides valuable information to us, keep it up.
Also visit my web page ... More about the author
I go to see day-to-day a few web sites and blogs to
read posts, except this website provides feature based content.
Review my web blog - The Billionaire Brain Wave Program
Pagine
Add Comment