Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comments (41502)
Rumy Wealth Mod APK is card game that is amazing to play with. Its very simple to play and require multiple people to play and funtions allow people to sit together play with card.
So cute, I'm surprised this is a Elastic man!
Wow that was strange. I just wrote an extremely long comment but after I clicked submit my
comment didn't show up. Grrrr... well I'm not writing all that over again.
Anyhow, just wanted to say excellent blog!
Also visit my web-site; Eleanore
medicijnen tegen betaalbare prijs Labesfal Pioltello où acheter du médicaments sans ordonnance
Also visit my webpage: isotrexin in vendita a Venezia senza bisogno di prescrizione medica
если работа рядом с домом подработка в иркутске оплата вакансии подработка вакансии авито челябинск свежие вакансии санлайт
москва биржа для переводчиков фрилансеров
Comprar comprimidos genéricos en línea Yoshindo Comodoro Rivadavia Acheter de la médicaments
en toute simplicité se puede adquirir medicamentos en México apotex Den Hoorn France
работа удаленно на дому фотошоп мерчендайзер окей подработка неполный рабочий день водитель за сколько можно выучить питон с
нуля подработка в москве для снг с
патентом
i'm thankful for such amazing content https://buddiesapk.com/
Thank you for any other fantastic article. Where else may just anybody get that type
of info in such a perfect means of writing? I have a presentation next week,
and I am at the look for such info.
Feel free to surf to my blog - discuss
1663
русский язык 3 класс 5 упражнение, русский язык 3
класс упражнения с ответами алматыкитап 1
часть алатау клиник алматы, alatau clinic результаты анализов
бос уақытыңды қалай өткізесің, менің бос
уақытым презентация жергілікті
инновация, қазақстандағы телекоммуникация операторы
Feel free to surf to my web-site ... 22 наурыз эссе
Характер
k-tv.ru
1584
1353
ашық сабақ биология 7 сынып қмж, қмж биология 7
сынып am sushi меню, сумо суши
393 постановление, правила ведения бухгалтерского учета
в рк фисташковый торт цена, мастер хаус каталог
Also visit my webpage ... ботай мәдениеті орналасқан аймақ
Подобрать психолога
medicijnen online bestellen bij vertrouwde leverancier Polipharm Rijsenhout Meilleurs prix pour acheter médicaments au Maroc ratiopharm Voitsberg
de la médicaments en toute légalité
молитва для непраздных как скучает мужчина-овен, как скучает мужчина овен форум какой
самый хороший зодиак в мире
от врагов молитснится живая крупная рыба в водеа или оберег заговор на свечу для
привлечения денег
poip-nsk.ru
түн өз ойыммен күресіп келем, садриддин ант скачать шина процесса и шина станции,
ревизия трансформаторной подстанции 174 бұйрық қазақша, 174 приказ
скрининг казакша квартира атырау долгосрочно, квартира атырау долгосрочно авангард
Have a look at my web site :: 1 мамыр бірлік күні тәрбие сағаты 9 сынып
молитва на рождение здорового ребенка и
разрешение родов сочетание дьявол и 10 мечей к
чему снятся опорожнения
к чему снится новый коттедж книги
по магии стихий ск чему приснились серьги с белым камнемачать
гдз по русскому языку 5 класс ладыженская 2 часть
фильм 2023 про космос
Stop by my web site: вызов фильм 2023 смотреть онлайн бесплатно в хорошем качестве
hotel berglandhof neureichenau
ер жігіттерге арналған өлеңдер, ер жігітке арналған
сөздер доставка донер павлодар, донер рецепт домбыра туралы матин, қасиетті домбыра эссе этностардың пайда
болуы туралы теориялар слайд, бромлейдің этнос
теориясы
Feel free to surf to my web page ... аяты про прощение друг друга
математика 4 класс 1 часть
I am not sure where you are getting your info, but good
topic. I needs to spend some time learning more or understanding more.
Thanks for wonderful information I was looking for this info for my
mission.
My webpage :: аниме аянокоджи
Hi, just wanted to tell you, I loved this blog post. It was inspiring.
Keep on posting!
My blog ... What is the price of Sony v42 in Bangladesh?
мүсіндеу мектепалды даярлық тобы, мүсіндеу
әдіс тәсілдері шоқан уәлиханов балалық
шағы өткен жерлер, шоқан уәлиханов орыс география қоғамына мүшесі болған жыл dr.ceuracle
tea tree purifine 70 toner отзывы, tea tree purifine 70 toner
как пользоваться на какие земли казахстана претендует россия, территориальные
претензии россии к казахстану
Feel free to visit my site тасбақа тәрізді таңғыш салу техникасы
Candy Crush is fun, addictive, and trucchi royal match full of yummy colors! Now you can cheat with our Candy Crush Saga tips. Candy crush is a very popular and unique game, which can help you to release stress.
Ощущение
при каких заболеваниях бывают панические атаки
Marvelous, what a web site it is! This webpage provides valuable information to us, keep it
up.
my webpage: j
ресторан на аль-фараби, литл бразил завтрак намаз туралы өлең, ислам туралы өлеңдер сталкинг в казахстане, нарушение
неприкосновенности частной жизни рк менің ойымша
қиял, менің қиялым
Also visit my website: шағын проза
timeless-film.ru
3705
Ассоциация
My web page; убийцы цветочной луны фильм 2023 актеры
homepage
Hello! Do you use Twitter? I'd like to follow you if that
would be okay. I'm undoubtedly enjoying your blog and look forward to new updates.
My website: Modesta
vente libre de médicaments en Belgique Seacross Dinant farmaci disponibili in Italia
Feel free to visit my webpage: uvamin zonder doktersrecept beschikbaar
Outstanding quest there. What happened after? Take care!
My homepage; Аиу 5 сезон смотреть
Medikamentenkauf ottieni farmaci senza prescrizione in Svizzera Combix Libertad Quebec cuve
Laval Rezeptfreie Medikamente in der Schweiz
карты таро он женат от чего появляются муравьи в доме, как
найти гнездо муравьев в квартире гороскоп на год кролика музыка для колдовства бесплатно льва на
гадание таро да или нет расклад карты к чему снится, что ты задыхаешься под
водой, что если во сне задыхаешься
затмение в астане, когда будет солнечное затмение в
казахстане 2022 айтолғақ қашан болады, кыз балада толгак калай болады кейбір дәрілік заттардың ерекшеліктері аң аулау дегеніміз не,
заңсыз аң аулау
My web-site: қолөнер сырлы өнер слайд
гадание i через час сонник миллера младенцы мальчики молитвы богу читать о
помощи
к чему снится жена брата мужа, к чему сниться девушка которая целует тебя
чему снится деверь с женой к чему снится что крыса укусила за палец ноги
Really when someone doesn't understand after that its up how to photograph pink and blue other
users that they will assist, so here it takes place.
сливочный соус кимчи рецепт, перцовый соус рецепт ресейде басыбайлы
құқық жойған патша, басыбайлы
құқық ресейдегі саяси оқиғалар туған күнге тақпақ
әжеге, әже туралы тақпақ 8 наурыз тарихи географиялық аудандастыру,
кешенді географиялық аудандастыру
Stop by my webpage: как выглядит эссе
Pages
Add Comment