Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comments (42208)
las vegas slots
play slots
8pm news slots
free igt slots
[url="https://progressive-slots-machines.com"]free slots from vegas[/url]
best casino slots
murka slots
jackpotjoy slots free games
buffalo slots
super high limit slots
play online slots for real money
slotomania free slots facebook
slot games free
[url="https://progressive-slots-machines.com"]free sim slots[/url]
inferno slots
shaved models slots
video slots casino
casino slots real money
adult slots era
free slots vegas world games
wobka slots promo codes
all free casino slots
[url="https://slots-123.com"]wow equipment slots[/url]
my vegas slots cheat tool
live slots
100 most popular free slots
slots download
slots online
[url="https://slots-123.com"]slots online free games[/url]
igt free slots online
all free triple double slots
[url="https://slots-123.com"]slot cleopatra penny[/url]
video poker machines gratuites
hawk play casino
[url="https://slots-123.com"]free slots 12x12[/url]
sims slots free play
free slots real cash
konami free slots
pop slots
quick hit slots free
[url="https://slots-123.com"]double hit casino[/url]
pogo slots
slots for free
vegas slots free casino
adult slots
Hey there! I just wanted to ask if you ever have any trouble
with hackers? My last blog (wordpress) was hacked and
I ended up losing many months of hard work due to no backup.
Do you have any methods to protect against hackers?
Stop by my site - Foxibet login - www.4shared.com -
free no downloads slots
cashman casino slots facebook
slots blaze casino
netbet bonus
[url="https://slots-123.com"]play slots free wolf moon[/url]
sim slots free games
A couple of encounters about it and today I expected to see it again taking apart how it is purposely portrayed. Dietoxone
free slots play
casino free bonus
casino slot machines sale
gambling slots
ashcroft slots machines
liberty slots casino
Believe it or not, it is the type of information I’ve long been trying to find. It matches to my requirements a lot. Thank you for writing this information. Free credit card terminal
Pills information sheet. Cautions.
cheap zithromax
All trends of meds. Read information here.
Medicine information sheet. Brand names.
trazodone
All what you want to know about medicines. Read here.
Please let me know if you're looking for a article author for your site.
You have some really great posts and I feel I would be a good asset.
If you ever want to take some of the load off,
I'd really like to write some material for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested. Many thanks!
my page: https://toptrustedforexbrokers.com
vegas world free slots
[url="https://slots-junkie.com"]birds of prey free slots[/url]
8pm news slots
Medication information sheet. Effects of Drug Abuse.
neurontin buy
Some trends of medication. Get now.
Drugs information leaflet. Short-Term Effects.
colchicine generics
Some what you want to know about medicine. Get information here.
san manuel online casino
alicasino
slim slots free games
slotomania free slots facebook
[url="https://slots-junkie.com"]play slots for free online[/url]
best online slots no download
real slots
[url="https://slots-junkie.com"]caesars free slot casino[/url]
sims slots free play
slotsfree
[url="https://slots-junkie.com"]myvegas slots on facebook[/url]
casino slots games
slotomania slots
[url="https://slots-junkie.com"]las vegas slots free[/url]
big win vegas slots
ruby slots casino login
dragon slots
myvegas slots free chips
free video slots 888
ceasars slots
super lucky casino slots
simslots
[url="https://slots-junkie.com"]free casino games no download[/url]
free vegas world slots
slotomania free slots no download
casino slots online|
casinospil slots online
viva video slots free
brian christopher slots on youtube
igt slots free
wizard of oz free slots vegas casino
[url="https://slots-junkie.com"]tiki torch slots free[/url]
best free slots real money
I have read your article, it is very informative and helpful for me.I admire the valuable information you offer in your articles. Thanks for posting it.. voyance par téléphone
Medicine information leaflet. Cautions.
synthroid brand name
All information about medicines. Get information here.
free slots games to download
slot cleopatra penny
free slots 777 three rows
playkcbirdslots
winning slots facebook
slots kiss
гей порно 18+
порно сайт для геев steambalance.ru
мошенники развод на стим баланс
порно сайт для геев steamstar.ru
steambalance мошенники кидки
Pills information sheet. Short-Term Effects.
viagra
All news about meds. Get information here.
Medicines information sheet. Generic Name.
propecia buy
Actual information about drugs. Read here.
Medication information for patients. Long-Term Effects.
zithromax medication
Some information about meds. Get now.
Medicament information for patients. Drug Class.
sildenafil
Best what you want to know about medicine. Get information here.
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. https://electrica7.com
This paragraph is in fact a fastidious one it assists new the web viewers,
who are wishing in favor of blogging.
Also visit my web page: hantuhoki88
Pages
Add Comment