Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
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His father steps into the shower, turning on the water. As he soaks and lathers himself up under the lukewarm stream of water, he fondles his cock and balls. His cock soon mimics that of his son.
“Yeah.” He answers his dad. “…and I was ‘going commando’ too.”
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“Nope.” He says. Flatly. As he runs his hand over his still steely-hard length of his curved cock.
“My hard-on. Somewhat. But I have them all the time. You know that. You’ve made enough comments about me sportin’ boners in the morning when you see them at breakfast.”
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“My hard-on. Somewhat. But I have them all the time. You know that. You’ve made enough comments about me sportin’ boners in the morning when you see them at breakfast.”
His father kicks the shoes from his feet and slides his khaki pants off, while still holding, the resistant nut-sac of his virile son in his right hand. He is now as naked as his 17-year-old son.
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Garrett thinks to himself; he did not wear a jock home from practice. He was ‘going commando.” Is it his older brother’s jock? “Oh, well. “He mumbles to himself as he takes another whiff of the musky scented pouch of the jock.
His father steps into the shower, turning on the water. As he soaks and lathers himself up under the lukewarm stream of water, he fondles his cock and balls. His cock soon mimics that of his son.
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“Yeah, dad, it’s me.” He shouts over the blistering rush of the shower spray as it pelts him hotly with force. “It was a rough practice.”
“I thought you usually showered after practice. In the locker room.” His dad asks as he walks into the open door of the bathroom.
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The now lukewarm water streams through the curls of his hair rinsing away the last vestiges of the soapy lather. It all goes down the drain in a swirl of bubbles.
“Stoke your cock while you sniff that jock.”
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“I am fully grown now, Father.” He says in a heated rebuttal to his father’s words.
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The sound of the shower echoes throughout the empty house. The bathroom door is open. He knows he has privacy. He is alone. No older brother. No father. Or mother. It is just him.
All the blood rushes from his brain to his throbbing erection plus the heat of the shower, making the young lad, light-headed.
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“Last I measured, I was nearly eight inches, dad. Maybe more. I may be even bigger, who knows.” He answers nonchalantly.
“I think all of us were sprouting wood, today, dad.” He says. “Coach even noticed how hard we all were.”
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He runs the towel through his curl-filled hair, and down over his chest, where the early signs of his manhood sprout like an uneven crop of hairs across his chest that run down to his furry-pillowed crotch. Where the throbbing from his hard-on springs back as the damp towel whips his erection back and forth with each swipe of the now dampened towel.
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His father steps into the shower, turning on the water. As he soaks and lathers himself up under the lukewarm stream of water, he fondles his cock and balls. His cock soon mimics that of his son.
Garrett picks up the pee-stained and cum-leaked jock from the tile floor.
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“I ain’t a-talking ‘bout how big ya cock is, boy. I am talking ‘bout ya, weight. Your height.” His dad says. “I kinda figured on how big you are down there. That’s obvious. It makes me proud of you. My son. Of what I created, along with ya mother.”
“You lettin’ the beard grow on your face, I see, son?” His father asks him, as his head bumps up under the chin of his towering son.
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His bare ass melts to the lid of the toilet bowl. He sweats from the steam and the exertions from his continued pounding of the fierceness of his cock. He wiggles as his ass opens, squeaking on the plastic surface of the thrown lid, as he takes whiffs from the cum soaked pouch of the jock that covers his face.
“What did Coach have to say when he saw all those hard-young cocks in the locker room?” His dad asks.
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His father steps into the shower, turning on the water. As he soaks and lathers himself up under the lukewarm stream of water, he fondles his cock and balls. His cock soon mimics that of his son.
“Then, what is this, father.” He says as he wrestles his cock in a fierce grip and squeezes it like he is fighting against a serpent unleashed from its coil.
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He is unfazed by the presence of his dad despite his nakedness inside the hot spray of the shower.
“You lettin’ the beard grow on your face, I see, son?” His father asks him, as his head bumps up under the chin of his towering son.
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The helmet of the man’s cock weaves a picture of no recognition as the father’s cum streaks itself through the watery haze.
“That is your cock, son.” His father, says. “…but it does not make you a man. It only makes you a boy with a hard cock in his hand.”
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“Was it because of that?” His dad asks as he points a finger towards him. And his midsection.
“I don’t wanna jack-off, dad.” He says flabbergasted to his dad as he turns off the tap to the hot and chilly water in the shower.
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“That’s it! That’s it! That’s it!” His father bellows.
Garrett thinks to himself; he did not wear a jock home from practice. He was ‘going commando.” Is it his older brother’s jock? “Oh, well. “He mumbles to himself as he takes another whiff of the musky scented pouch of the jock.
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“I am fully grown now, Father.” He says in a heated rebuttal to his father’s words.
“I thought you usually showered after practice. In the locker room.” His dad asks as he walks into the open door of the bathroom.
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His father kicks the shoes from his feet and slides his khaki pants off, while still holding, the resistant nut-sac of his virile son in his right hand. He is now as naked as his 17-year-old son.
“Dad! Dad!” His son says in a straining voice. “Release me?”
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“I think all of us were sprouting wood, today, dad.” He says. “Coach even noticed how hard we all were.”
“Maybe his dad is right.” He thinks to himself as he continues with his intense fondling of his fiery red cock.
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Garrett can see what his father is doing, unconsciously his hands moves to his cock. He strokes the length of his tool with his left hand while he teases the blistering red crown with the fingertips of his right hand. The lightning of his cool fingertips sends sparks through every nerve in his body.
His father kicks the shoes from his feet and slides his khaki pants off, while still holding, the resistant nut-sac of his virile son in his right hand. He is now as naked as his 17-year-old son.
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“Stoke it, boy! Stroke it! Stroke that beautiful cock!” His father demands as his own cock draws on the wet interior of the glass enclosure shower. “Pound it harder, boy! Pound it harder!”
“What ya lifting now?” His dad asks as he fidgets on the commode seat. He can feel his hard-on growing in his pants.
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His bare ass melts to the lid of the toilet bowl. He sweats from the steam and the exertions from his continued pounding of the fierceness of his cock. He wiggles as his ass opens, squeaking on the plastic surface of the thrown lid, as he takes whiffs from the cum soaked pouch of the jock that covers his face.
His son bucks on the lid as he turns beet red from his carnal machinations.
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Daddy gave me a look implying his shoes are needed to be removed. “Can I take off your loafers, daddy ?” I asked so quietly. He looked at me and nodded. I took off both his loafers and put them away neatly in front of me. Daddy then raised his right leg and stepped on my forehead, pushing me down into his loafers. It is a mixed smell with sweat, testosterone, and leather. I couldn’t help but take a big whiff every time I breathed. “Hands-on the floor” he commanded. He moved his feet from my head to my hands. “Kiss them and make the stink goes away using only your fag tongue.” “Yes sir.”
“What are ya now, by the way?”
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His father’s words are what he hears when he erupts. His cum streaming like liquid threads from the pee-hole of his rigid cock.
His son bucks on the lid as he turns beet red from his carnal machinations.
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“That your jockstrap on the floor next to you, son?” His dad asks.
“I don’t wanna jack-off, dad.” He says flabbergasted to his dad as he turns off the tap to the hot and chilly water in the shower.
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“And you did it with that. Your boner?” His dad asks. “I guess.”
The pre-cum leaks, like a babbling brook, from the boy’s erect and pulsing cock, depositing its tiny droplets of juice onto the arm-hairs of his proud father. His father squeezes the nuts of his son, tighter and tighter, releasing more of the youthful essence.
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“This is what a man looks like, son.” His father says as his pants fall to the floor. From his waist out pops his representation of a 40-year-old-man. And father of two teenage boys. His cock.
“Pick it up and smell the crotch.” His dad says.
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Garrett nods to his father.
“I thought you usually showered after practice. In the locker room.” His dad asks as he walks into the open door of the bathroom.
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He looks down. And then smiles at his dad.
“That’s it! That’s it! That’s it!” His father bellows.
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Garrett does not go hog-wild on his tool. He caresses and adores it like one would an idol.
He reaches and lets his hand glide over his swelled cock. Tickling the head of his bulbous cock with his rough fingertips which sends electric sparks through him and down to his toes.
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Garrett sits on the commode, where his father had sat.
“What ya lifting now?” His dad asks as he fidgets on the commode seat. He can feel his hard-on growing in his pants.
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The one shower after his workout and practice had been a good start. But the walk home had tired him. But the massaging jets of water caressing across his muscular frame takes the weariness from his bones from this stressful day.
“What did Coach have to say when he saw all those hard-young cocks in the locker room?” His dad asks.
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“Then, what is this, father.” He says as he wrestles his cock in a fierce grip and squeezes it like he is fighting against a serpent unleashed from its coil.
“Once you plant that cock of yours in some squirmy hole and empty those warm balls of yours into a moist wet hole. Then you are on your way to becoming a man, and only then will you, come-of-age. But it is only a step onto the winding pathway towards manhood. It is my job to teach you what it means to be a man.” His father stands as he finishes his sentence. Loosening his belt and pulling his shirt out from the tucked confines of his pants.
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“But you didn’t though, did you, son?”
He reaches for and cups the wiggling low hangers of his teenage son.
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“Yes, sir.” He says as he straightens up, standing erect as his member pulses to life between his legs, and in his father’s right hand, which are firmly locked on his balls. “Yes, sir, I do.”
“Stoke your cock while you sniff that jock.”
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Garrett nods his head as he wraps the jock over his head, and takes a hearty breathe of the pouch placed over his nose.
“I bet you got some stares from the other boys in the locker room.” His dad adds. “You couldn’t miss it.”
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His father steps into the shower, turning on the water. As he soaks and lathers himself up under the lukewarm stream of water, he fondles his cock and balls. His cock soon mimics that of his son.
I was surprised He wasn’t angry. He said,” boy you wait here, I am going to the bathroom.” He closed the door. He must sit on the toilet with pants down because I heard him losing the belt but didn’t hear him peeing. After a while, he called my name,” get in here ass sniffing slut.” I opened the door and crawled to the side of daddy. Daddy was still sitting on the toilet. . Just when I was confused why he sat that and did nothing. He stood up and pulled his pants up. I did take a peep of daddy’s huge uncut Middle Eastern dick. Half hard like 7inches already. While he was doing that, he grabbed my hair pushed right into the toilet, and closed the lid. “ smell my ass from there boy when it is still fresh.” He paused and continued, “ Don’t move.”
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His father unbuttons his shirt and throws it to the bathroom floor. Where his son is like the mythical David, cast in stone with blonde locks and cherubic face. The father is dark and with a day’s growth of stubble on his face.
After I serve daddy’s left one, I was about to move to the right foot. While He stopped me, stood up, and walked towards the couch, he said “Crawling right after me.” I followed daddy. My nose was where daddy’s ass was. I was staring at that crotch while I was crawling, and I didn’t realize daddy stopped one of a sudden in front of the bathroom. My nose is slightly right into that dreaming ass crack.
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Garrett picks up the pee-stained and cum-leaked jock from the tile floor.
“Yeah.” He answers his dad. “…and I was ‘going commando’ too.”
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“You know what you have to do. Doncha. Son.” His dad says.
“Nope.” He says. Flatly. As he runs his hand over his still steely-hard length of his curved cock.
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“What ya lifting now?” His dad asks as he fidgets on the commode seat. He can feel his hard-on growing in his pants.
“I knew ya couldn’t keep your hands off it.” His dad says. “Men can’t do it, we are drawn to our cocks, like a moth to a flame, and usually that burning sensation that a man feels is the cum boiling up in our balls. You know that feelin’ doncha son?”
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