Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comments (41915)
You're so cool! I do not believe I've truly read something like this
before. So nice to discover somebody with some unique thoughts on this subject.
Really.. many thanks for starting this up. This site is one thing that's needed on the internet, someone with a little originality!
Feel free to visit my blog post ... The Immortal Rules Summary
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8...شركة تنظيف خزانات العين</a>
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8...شركة تنظيف خزانات في العين</a>
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D8%B9%D9%82%D9%8...شركة تعقيم في راس الخيمة</a>
<a href=https://alaminclean.com/branches/dubai/>شركة تنظيف ومكافحة حشرات</a>
<a href=https://alaminclean.com/%D8%A3%D8%B1%D8%AE%D8%B5-%D8%B4%D8%B1%D9%83%D8%A...شركة تعقيم في العين</a>
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D8%A8%D8%B1%D9%8...تبريد خزانات المياه</a>
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D9%85%D9%83%D8%A7%D9%8...شركه مكافحه صراصير دبي</a>
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D8%B9%D9%82%D9%8...شركات تعقيم في دبي</a>
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D9%85%D9%83%D8%A7%D9%8...رمة الخشب</a>
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D9%86%D8%B8%D9%8...شركة تنظيف خزانات</a>
<a href=https://alaminclean.com/%D8%B4%D8%B1%D9%83%D8%A9-%D8%AA%D8%B9%D9%82%D9%8...شركات تعقيم في الشارقة</a>
Hey just wanted to give you a quick heads up.
The text in your content seem to be running off the screen in Safari.
I'm not sure if this is a format issue or something to do
with internet browser compatibility but I thought I'd post to let you know.
The layout look great though! Hope you get the issue solved soon.
Cheers
My web site :: ads 508 slot
Howdy I am so grateful I found your site, I really found you by accident, while I
was researching on Aol for something else, Anyways I am here now and would just like
to say thank you for a incredible post and
a all round enjoyable blog (I also love the theme/design), I don't have time to read it all at the minute but I have saved it and also included your RSS feeds, so when I have time
I will be back to read a great deal more, Please do
keep up the fantastic work.
Stop by my website: udin777
buy cheap essays
[url="https://buyacademicessay.com"]essay buy[/url]
best writing services
Good day I am so glad I found your weblog, I really found you by
error, while I was browsing on Google for something else, Nonetheless I
am here now and would just like to say many thanks for a tremendous
post and a all round entertaining blog (I also
love the theme/design), I don't have time to browse it all at the minute but I have
book-marked it and also included your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the superb work. https://www.twitch.tv/vape222s
789BET là một thương hiệu giải trí cung cấp tổng hợp
các trò chơi cá cược lớn nhỏ trên toàn thế giới.
Mang lại nhiều sản phẩm tuyệt đỉnh cùng chuỗi dịch vụ chất lượng, sẽ cho anh em
trải nghiệm hoàn hảo nhất.
https://789betts.com/
my blog - webpage
It is appropriate time to make some plans for the
long run and it's time to be happy. I've read this publish and if I
could I desire to counsel you some fascinating things
or suggestions. Maybe you could write subsequent articles relating to this article.
I wish to learn even more things approximately it!
Here is my site ... artis777
I'm impressed, I have to admit. Rarely do I come across a blog that's both educative and entertaining, and let me tell you,
you've hit the nail on the head. The problem is something which too
few people are speaking intelligently about. I am very happy
I came across this during my hunt for something regarding this.
Here is my homepage - udin777 slot
Astonishing , what an perceptive post! I really reveled in reading about your take
on this concept. It's undisputedly given me a multitude to consider.
I'd love to hear more of your thoughts , if you're
receptive to continuing the discourse .
Coincidentally , have you been informed of MEGA888? It's an fantastic virtual gaming ecosystem with heaps of
invigorating selections . I've been playing there and the endeavor has been excellent .
In the event that you're craving a new way to have
some leisure and potentially triumph , I'd vehemently
endorse inspecting it out . Let me know if you're curious and I
can provide more details !
Also visit my webpage: online horse racing
Only strive to mention one's content can be as incredible. This clarity with your post is superb! Thanks a lot, hundreds of along with you should go on the pleasurable get the job done. ketamine for sale
Appreciation to my father who told me on the topic of this weblog, this webpage is
in fact amazing.
my web site ... pvp777
ролл ап конструкция
Sweet blog! I found it while surfing around on Yahoo News.
Do you have any tips on how to get listed in Yahoo News?
I've been trying for a while but I never seem
to get there! Appreciate it https://roomstyler.com/users/3979042
Very good info. Lucky me I came across your website by accident (stumbleupon).
I have saved it for later! https://www.imdb.com/user/ur158166428/
Hello friends, how is all, and what you want to say on the topic of this post, in my view its in fact remarkable designed
for me.
my page - 카지노사이트
I read this article completely concerning the comparison of most recent and
previous technologies, it's awesome article.
Look at my website :: 카지노사이트
This is a topic that's near to my heart... Many thanks!
Where are your contact details though?
Here is my page pvp777
Thanks for sharing nice information with us. i like your post and all you share with us is uptodate and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job. dark web links
Excellent blog you have here.. It's hard to find good quality
writing like yours these days. I really appreciate individuals like you!
Take care!!
My site ... 카지노사이트
Have you ever considered about including a little
bit more than just your articles? I mean, what you say is fundamental and all.
Nevertheless imagine if you added some great photos or video clips to give your posts more, "pop"!
Your content is excellent but with pics and videos, this website could certainly be one of the best in its
niche. Fantastic blog!
My site: gading69
aviator jacket
b3 bomber jacket
flight jacket
leather trench coat
shearling coat mens
Hey! Do you use Twitter? I'd like to follow
you if that would be okay. I'm definitely enjoying your blog and look forward to
new updates.
my page: 카지노사이트
essay checking service
[url="https://buy-eessay-online.com"]fast custom essays[/url]
custom essay papers
Do you have a spam problem on this blog; I also am a blogger, and I was wondering your situation; we
have created some nice procedures and we are looking to exchange methods with other
folks, be sure to shoot me an email if interested.
Here is my homepage :: singchai - Alissa -
Write more, thats all I have to say. Literally, it seems
as though you relied on the video to make your point.
You definitely know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something informative to read?
Feel free to visit my web site; ads508
Your style is unique in comparison to other people I have read stuff
from. I appreciate you for posting when you have the opportunity, Guess I'll just
book mark this page.
my blog ... 카지노사이트
Unquestionably believe that which you stated. Your favorite reason seemed to be on the web the simplest thing to be aware of.
I say to you, I certainly get annoyed while people think about worries that they plainly do not know
about. You managed to hit the nail upon the top and defined out the whole
thing without having side effect , people can take a signal.
Will probably be back to get more. Thanks
My homepage: Keygen
Great article.
Look into my blog ceria777
It's an awesome paragraph in support of all the online viewers; they will get advantage
from it I am sure.
my web site web page
Highly energetic article, I enjoyed that a lot. Will
there be a part 2?
my website - ads508
hello!,I like your writing very so much!
proportion we keep up a correspondence extra about your post on AOL?
I need an expert in this space to unravel my problem. May be that is you!
Having a look forward to see you.
my blog post; ads508
Make money trading opions.
The minimum deposit is 50$.
Learn how to trade correctly. How to earn from $50 to $15000 a day.
The more you earn, the more profit we get.
I just hope I'm useful at all
I pay a quick visit day-to-day a few sites and sites to read
articles, however this web site gives feature
based articles.
My web-site: 카지노사이트
I know this if off topic but I'm looking into starting my
own blog and was wondering what all is needed to get set up?
I'm assuming having a blog like yours would cost a pretty penny?
I'm not very internet savvy so I'm not 100% positive.
Any tips or advice would be greatly appreciated. Appreciate it
my site :: 카지노사이트
This is my first time pay a quick visit at here
and i am actually happy to read everthing at single place.
my webpage ... 카지노사이트
Warmly fellow commentator ,
I found the viewpoints shared in this blog post to be incredibly thought-provoking
. The writer's expertise of the matter is undisputedly
commendable.
If you are searching for a electrifying and advantageous
internet-based gaming journey , I would cordially
prompt you to embark on the possibilities of VIVARO CASINO.
With its vast selection of electrifying activities ,
plentiful incentives , and hassle-free setup , VIVARO CASINO presents an unprecedented gaming scene that suits both
entry-level and seasoned gamers in the same manner .
I appeal to you to visit VIVARO CASINO and explore the
buzz that awaits you. I am positive you will deem the adventure
to be particularly enjoyable .
Heartfelt regards
Here is my web blog :: online casino accessibility
online essay editing service
[url="https://buy-eessay-online.com"]best admission essay editing service[/url]
writing essay help
I have painstakingly enjoyed the viewpoints provided in this stimulating
blog write-up . The composer has adeptly communicated several salient propositions that align with me powerfully .
As an enthusiastic backer of avant-garde corporate enterprises , I would like
to provide an proposal to you to uncover the
extraordinary chances available at Pragmatic
Play.
This versatile organization is at the pinnacle of pioneering transformations , delivering a bustling and enriching
ecosystem for people who share a ardor for preeminence and a perseverance to transcend
the thresholds of what is viable .
I encourage you to ponder this proposal and delve
into the cornucopia of avenues that beckon .
Sincerely feel free to query if you have any
questions or would hope to deliberate on in greater detail .
Most respectful felicitations ,
Also visit my web blog gambling customer service
cheap custom essay
[url="https://buy-eessay-online.com"]essay writing service discount code[/url]
best essay writing service website
What an thought-provoking and thought-provoking post
! I have to declare , your dissection of this pivotal
subject was authentically superior .
The extent and subtlety you incorporated to the
dialogue was outstanding , throwing new insight on the complexities at
operation.
I discovered myself concurring as I skimmed through your
proficiently assembled assertions . The manner
you were empowered to extract the core themes
minus simplifying was specifically exceptional.
It's evident you've committed a great deal of effort into researching this
matter .
This entry has presented me a great deal to reflect on and has pushed
me to reassess particular elements of my own outlook .
I cherish you investing the time to impart your expertise - posts
like this are incredibly valuable in evolving the greater discourse .
I anticipate skimming more of your information in the
months to come . Kindly sustain the excellent work !
Stop by my homepage microgaming free
8 hr essay writing service https://topbuyessaysonline.com/ learn more about essay writing service
Its such as you read my thoughts! You appear to understand a lot approximately this, such as you wrote
the book in it or something. I think that you just could do with
a few p.c. to drive the message house a bit, however other than that, this
is great blog. A fantastic read. I will certainly
be back. https://www.grabcaruber.com/forums/users/vape222/
When I initially commented I clicked the
"Notify me when new comments are added" checkbox and now each time a comment is
added I get four emails with the same comment.
Is there any way you can remove me from that service? Cheers!
Stop by my web blog: 카지노사이트
Exceptional post however I was wanting to know if
you could write a litte more on this subject? I'd be very grateful if you could elaborate a
little bit further. Thanks!
Look at my webpage :: slot gacor
Cordial greetings , companion spectator . I discovered your thoughtful feedback on the blog
content most sharp .
Your take on the subject is significantly praiseworthy .
As you strike me as to have a keen interest in the theme ,
I wish to extend an appeal for you to delve into the world of
'918KISS'.
This particular network presents a vast portfolio of enthralling information
that accordingly accommodate individuals having diverse hobbies .
I suspect you will discover the group at '918KISS' as both valuable and academically
fascinating.
I urge you to contemplate becoming a member of us and sharing
your inestimable perspectives to the
perpetual discourses . Looking forward to conceivably integrating you as
a part of our community .
My web page ... online casino strategy (www.multichain.com)
This paragraph provides clear idea for the new viewers
of blogging, that truly how to do blogging and site-building.
Here is my blog - ceria777
Excellent Feedback to Personal Site Viewpoint
Amazing content! I'm undoubtedly enjoying the substance on this platform.
Secure you at any time reflected on regarding receiving within web-based
gambling playing? Evolution Gambling is a brilliant website encompassing a vast array of premium engaging gaming host games.
The entire journey is unbelievably captivating and real,
it appears like you're perfectly inside the casino as a part of the proper gaming establishment.
Assuming you're inclined concerning attempting that furthermore, I'd be delighted to elated to provide my advice connection.
The Evolution comprises a fantastic signup offer for brand new participants.
It would be undisputedly beneficial reviewing out if you're wanting a
changed digital casino activities journey.
Thanks additionally in favor of the brilliant blog material.
Preserve with the the awesome activities!
my homepage :: virtual casino
I'm gone to convey my little brother, that he should also pay a visit this weblog on regular basis
to take updated from newest news update.
Feel free to surf to my site: gading 69
Impressive, what an enlightening post! I really enjoyed
reading about your take on this subject . It's certainly given me a wealth to ponder .
I'd yearn to be privy to more of your
viewpoints, if you're inclined to extending the dialogue .
Incidentally , have you discovered of MEGA888 ? It's an awesome
virtual gaming system with piles of enthralling options .
I've engaged in there and the endeavor has proved to be phenomenal
. In the event that you're looking for a innovative way to have some fun and possibly
win , I'd strongly endorse investigating
it further. Permit me notify whether you're eager and I will provide more particulars!
Feel free to surf to my web blog :: online casino player experience
Pages
Add Comment