Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comentarios (42352)
Pills prescribing information. Drug Class.
can i buy valtrex
Actual what you want to know about medicine. Read now.
Meds information for patients. Short-Term Effects.
propecia online
Best news about medicine. Get now.
Tamildhool is free website where you can watch All tamil serials, Sun TV serials, Colors Serials and All Tamil Programmers at Tamil Dhool free.
Pills information for patients. Cautions.
cheap cialis
Everything about medication. Read information here.
Medication information leaflet. What side effects?
cheap lioresal
All about meds. Get now.
You suggested that adequately.
my homework do my homework 123 pay someone to do my homework buy coursework
Pills information. Long-Term Effects.
pregabalin medication
All what you want to know about medicament. Read here.
Kudos, A good amount of data!
buy a paper online pay to write research paper buy college paper best online paper writing service
college essay help essay writing service uk essay on the help essays writing help
essays for college https://writinganessaycollegeservice.com
Medicament prescribing information. Long-Term Effects.
propecia
Best news about drug. Read now.
Medicament information. Generic Name.
retino-a cream 0.05
Best news about meds. Read information here.
Medicine prescribing information. Cautions.
celecoxib order
All about medicines. Read now.
Medicament information. Cautions.
keflex cost
Some news about pills. Get here.
Meds information leaflet. Brand names.
flibanserin
Best information about medicines. Get information here.
Medicament information for patients. Drug Class.
zovirax buy
All what you want to know about medicament. Read information here.
Medication information leaflet. What side effects can this medication cause?
sertraline
Actual what you want to know about medicament. Get information now.
Drugs information sheet. Effects of Drug Abuse.
cephalexin cost
All news about medicines. Read here.
poip-nsk.ru
Pills information leaflet. What side effects?
where can i buy mobic
Everything about drug. Read here.
Medicines prescribing information. Effects of Drug Abuse.
prednisone no prescription
All information about medicines. Get now.
Medicines information. Short-Term Effects.
female viagra price
Some about pills. Get here.
Medicament prescribing information. Cautions.
cialis
Some information about medicines. Get information here.
Ahead of you deposit any cash, check out the other promotions BetOnline is
at present providing.
My webpage: Online Casino Baccarat
Pills information leaflet. Drug Class.
how to buy fosamax
Actual what you want to know about medicines. Read here.
Medicine information leaflet. Cautions.
where to get strattera
Best news about drugs. Read here.
Fantastic postings. Thanks!
online research paper writers thesis proposal buying research papers pay someone to write my research paper
You suggested this effectively.
write my paper reviews paper writing write a research paper writer paper
You suggested this effectively.
write my paper reviews paper writing write a research paper writer paper
lisinopril medication
where can i buy lisinopril without insurance
how to buy cheap lisinopril for sale
lisinopril safety
Meds information. What side effects?
strattera
Actual news about drug. Read information now.
Drug prescribing information. Long-Term Effects.
get avodart
Some trends of medicament. Read information here.
Medication information sheet. Short-Term Effects.
strattera medication
Best news about pills. Get now.
Medicine information. What side effects can this medication cause?
cialis super active
Best information about drugs. Read information here.
You actually said this effectively.
dissertation proposal writing services best dissertation editing services dissertation introduction help dissertation
can i buy generic lisinopril no prescription
You reported it superbly.
college essay writing help academic essay writing service good essay writing service online essay writing
With thanks! Plenty of stuff!
proposal for research paper research project proposal term paper writer proposal writers
cheap research paper writing service letter writing service customer service essay resume writing services
essays writer https://customthesiswritingservice.com
Medication information leaflet. Brand names.
cephalexin
Some information about drugs. Get information now.
Drug information leaflet. Effects of Drug Abuse.
norvasc tablets
Best information about drugs. Read here.
Meds information for patients. Cautions.
lyrica
All trends of medicine. Read information now.
Kudos, Wonderful information!
pay to write paper pay for research paper pay to write an essay pay for research paper
Medicine information for patients. What side effects can this medication cause?
kamagra gold
Actual about meds. Read now.
Pills information sheet. Cautions.
cialis
All information about meds. Read here.
Medicine information for patients. Generic Name.
lipitor prices
Everything information about medication. Read information here.
Meds information. Generic Name.
baclofen pills
All about medicines. Get information here.
Drug information sheet. Brand names.
suhagra
All news about medicament. Read information here.
http://plastn.nnov.org/dnevnik-plastn/golosoobrazuyushiy_apparat_novogo_...
I think this is a crucial issue that needs more attention and discussion, especially in today's world where there is often a conflict between economic development and environmental protection.
home furniture
accent chair Dubai
Páginas
Add Comment