Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (42283)
Nicely put. With thanks.
pay people to write papers where can i buy essays buy an essay online reviews buy essays for college
custom paper services research paper writing service reddit custom papers for college term paper writing service near me
how to write an essay for college https://custompaperwritingservices.com
Kudos. Plenty of facts.
pay someone to write my essay for me school essay writer how to write an about me page for a blog do my essay for me for free
dissertation proposal proposal writing companies define dissertation psychology dissertation writing service
steps to write an essay https://writeadissertation.com
very interesting post.this is my first time visit here.i found so mmany interesting stuff in your blog especially its discussion..thanks for the post! voyance
Amazing a lot of fantastic information.
dissertation help in dubai phd research assistance dissertation writing services dissertation help reviews
clomiphene citrate 50mg tablets
Amazing a lot of fantastic information.
dissertation help in dubai phd research assistance dissertation writing services dissertation help reviews
Wow quite a lot of amazing advice!
pay to write a paper cheap essay for sale custom essays for sale custom essay order
[url=https://englishessayhelp.com/]buy essay help[/url] the help essays [url=https://essaywritinghelperonline.com/]help writing essays for college[/url] essay assignment help
writers services https://bestcheapessaywriters.com
Info effectively utilized..
paper writing service usa best paper writing service review writing papers services custom research paper writing services
Welcome to our site dedicated to safety and support! We understand how important it is to feel secure in all aspects of life, whether it's physical safety, emotional well-being, or cybersecurity. That's why we provide a range of resources and services to help you stay safe and supported in whatever you do. From practical tips and advice to professional support and guidance, we're here to help you navigate any challenges you may face. Explore our site and discover how we can help you stay safe and supported today. 4safetysupport
You have made the point!
best dissertation writing service dissertation. dissertation coach reviews pay someone to write my dissertation uk
Terwijl het creëren van een online winkel vanaf nul ontmoedigend kan lijken, biedt Woocommerce een kant-en-klare oplossing die het gemakkelijk maakt om uw e-commerce bedrijf in een mum van tijd op te starten. Dit gebruiksvriendelijke platform is perfect voor ondernemers die misschien niet de technische achtergrond of ervaring hebben om een webwinkel van de grond af aan te ontwerpen. Met WooCommerce is het instellen van betalingen en het accepteren van verschillende betaalopties eenvoudig, evenals het personaliseren van uw winkel met aangepaste thema's en plugins. Het biedt zelfs ondersteunende diensten, zodat je snel kunt starten en je kunt richten op het maken van verkopen in plaats van je zorgen te maken over hoe je technische veranderingen moet doorvoeren. Woocommerce is van onschatbare waarde voor elke ondernemer die een online winkel wil opzetten. E-commerce Woocommerce webshop SEO geoptimaliseerd
This is nicely said! !
how to write an about me section for a website write a business plan for me essay writers uk an app that writes essays for you
Many thanks, Numerous facts!
[url=https://essaywritingservicelinked.com/]custom essay writing services canada[/url] essay writer help [url=https://essaywritingservicetop.com/]online essay writing[/url] saga will writing service
Nicely put. Thanks!
my phd dissertation buy online buy dissertations online dissertation websites
Nicely put. Thanks!
my phd dissertation buy online buy dissertations online dissertation websites
Nicely put. With thanks.
nursing dissertation writing services dissertationwriting proposal writing companies best dissertation service
how much ashwagandha daily
Thanks, Quite a lot of posts!
writing helperessay help essay introduction help live essay help essay bot
best essays writing service best university essay writing service paper writing service college writing letters to service members
thesis defenition https://topswritingservices.com
What happens if you never treat syphilis stromectol scabies treatment?
<a href="https://www.youtube.com/"> yutube </a>
https://www.youtube.com/
[url]https://www.youtube.com/[/url]
You actually expressed this well!
thesis database service quality thesis philippines support thesis statement a good thesis sentence
Do you rest for 10 seconds during CPR hygroton 25 mg tablet?
You stated it well.
college research paper writing service reviews white paper writing service research paper isaac muhando paper writing service best paper writing service 2019
cefpodoxime generation
How to stimulate hair growth buying cheap propecia?
cefixime antibiotic
Hello there, You have done an excellent job. I’ll undoubtedly Digg it and personally recommend it to my friends.
I am sure they will be benefited from this site. <a href="https://sherrypc.com/windows-10-crack/">Windows 10 Crack </a>
When not to use albuterol albuterol 2mg generic?
You said it perfectly..
professional essay writers essay writing service usa best online essay writing services reviews are custom essay writing services legal
Thank you! A lot of postings.
online essay writing services criminology essay writing service uk coursework writing service project manager resume writing service
Thanks a lot, Useful information!
what website writes essays for you write paper for me professional essay writers do my essay for money
Medicines prescribing information. Effects of Drug Abuse.
lisinopril 40 mg
Everything about drug. Get now.
Truly quite a lot of wonderful info!
[url=https://writingpaperforme.com/]writing a research paper[/url] paper writer services [url=https://custompaperwritersservices.com/]write my paper for me in 3 hours[/url] pay someone to write your paper
Regards, A good amount of content!
buying term papers online proposal paper research proposal in education buy research paper
This is really interesting, You are a very skilled blogger.
I have joined your rss feed and look forward to seeking more of your wonderful post.
Also, I've shared your web site in my social networks!
Also visit my page ... yukslot 88
Regards, A good amount of content!
buying term papers online proposal paper research proposal in education buy research paper
Regards, A good amount of content!
buying term papers online proposal paper research proposal in education buy research paper
Really a lot of fantastic knowledge!
best canadian essay writing service cheap cv writing service essay writing sites best essay writing service review
Helpful content. Regards!
i lost my homework what should i do do my statistics homework online do my finance homework for me can i do my homework on a tablet
Really plenty of very good tips.
paper writing services online psychology paper writing service cheap in 3 hours white paper writing services custom research papers for sale
Is it OK to have coffee with antibiotics stromectol dosage?
https://cipillsvi.com/ - How do you please a man's heart Buy Generic Cialis?
Lovely material, Many thanks.
essay writers for hire professional essay writers for hire essay writer helper application essay writer
best custom papers ico white paper writing service writing paper service customer writing paper service
how to get motivated to write an essay https://cheapessaywriteronlineservices.com
You expressed this exceptionally well.
dissertation writers online order dissertation online uk dissertation research research proposal help services
Thanks a lot, Great information.
help on essay write essay help custom essay help helping essays
[url=https://payforanessaysonline.com/]buy narrative essay[/url] buy customized essays [url=https://buycheapessaysonline.com/]pay for research paper[/url] essay paper for sale
need help writing scholarship essay https://helptowriteanessay.com
Lovely postings. Thank you!
dissertation express phd sale help with dissertation mba dissertation writing services uk
Really loads of amazing material!
dissertation help forum dissertation help books phd proposals dissertation writers in india
http://www.strumectol.com/ - Where are parasites most commonly found stromectol 12mg online?
http://www.strumectol.com/ - Where are parasites most commonly found stromectol 12mg online?
http://www.strumectol.com/ - Where are parasites most commonly found stromectol 12mg online?
Pages
Add Comment