Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (42283)
<a href="https://slot-no1.co/">สล็อตเว็บตรง</a> สล็อตเว็บตรง มีอะไรที่น่าเล่น มีการพนันรูปแบบไหน มีเกมใดที่น่าสนใจ เกมนั้นคืออย่างไร เราได้นำข้อมูลเกมบางสวยที่ สล็อตเว็บตรงมีมาแนะนำเพื่อให้หลายคนสงสัยได้ไขข้อข้องใจ ว่าเ สล็อตเว็บตรงต่างจากเว็บอื่ไอย่างไร แล้วเกมไหนที่คนนิยมเล่นมากที่สุด เราคงไม่พูดถึงไม่ได้ว่า สล็อตเว็บตรงค่าย slot-no1 อย่างแน่นอน
บาคาร่า เล่นแบบ live สด ง่าย ทำเงินไว จ่ายจริง เล่นกับเว็บเราไม่ต้องกลัวว่าจะโดนโกง เว็บเราจ่ายจริง ไม่สนยอดขั้นต่ำ ไม่ต้องรอทำเทิร์น จ่ายจริง จ่ายไว 10 ล้านก็จ่ายใน 1 นาที ระบบออโต้ โปรโมชั่นเพียบ
Meds information leaflet. Generic Name.
generic avodart
All news about medicines. Read information now.
Do you have to pay for Amazon Pharmacy how to buy cheap xenical prices?
Medicine information leaflet. What side effects?
cost levaquin
Best news about medicament. Get here.
How can I be special in bed tadalafil dapoxetine 40mg 60mg - http://dapoxetineus.com/
Howdy, i read your blog occasionally and i own a similar one and i was
just curious if you get a lot of spam responses?
If so how do you protect against it, any plugin or anything you can recommend?
I get so much lately it's driving me crazy so any support is very much appreciated.
My homepage; abditogel
http://www.zpack.beauty/ - What problems do parasites cause z-pack 250 mg?
Pills information. Long-Term Effects.
colchicine
Some news about medicine. Get now.
Medication prescribing information. Long-Term Effects.
promethazine
Best information about drugs. Read here.
Drug information. Drug Class.
lisinopril 40 mg
Actual what you want to know about medicines. Get now.
Medication information leaflet. Brand names.
fluoxetine sale
All trends of drugs. Read information now.
Drug information for patients. Effects of Drug Abuse.
singulair
Everything trends of drug. Read here.
Quite a few thanks a bunch for sharing this with all of us you definitely fully grasp what you're referring to! Bookmarked. Be sure you also seek out recommendations from my World-large-World-wide-web World-wide-web-web site =). We might need a hyperlink modify offer in between us!<a href="https://ipro191.com/บาคาร่า-ทรู-วอเลท-เล่นบา/">บา คา ร่า วอ เลท</a>
Pills information leaflet. Generic Name.
levaquin
Everything what you want to know about meds. Read here.
viplotto เว็บแทงหวยออนไลน์เปิดให้บริการตลอด 24 ชั่วโมง ไม่มีเลขอั้น อัตราจ่ายสูงที่สุด มั่นคงปลอดภัย 100% ไม่มีโกงอย่างแน่นอน
We still can't quite trust I may regularly be any kind of the ones checking essential points available in your webblog. Our associates i are truly grateful for ones generosity captivating giving me possibility pursue our selected profession direction. Published proper statistics I purchased on your internet-website. Quietum Plus
This is excellent article, thank you for the share! This is what I am looking for, hope in future you will continue sharing such an superb work.
Mens Shearling Leather Jacket
Drugs information sheet. Drug Class.
lisinopril buy
Best information about medicine. Read here.
Medicament information sheet. Brand names.
lisinopril 40 mg
All about medicines. Read now.
How do I make him jealous on Whatsapp cialis vs viagra reddit
Advantages of Playing at Online Baccarat Sites
There are many advantages to playing baccarat online, 카지노 including:
Convenience
You can play baccarat games from anywhere with an internet connection, whether it's from your computer or on your mobile device.
24/7 Availability
Online baccarat sites are open 24/7, so you can play whenever you want, whether it's early in the morning or late at night.
Variety of Games
Online baccarat sites offer a wider variety of games than physical casinos, including different variations of baccarat and other table games.
Hi, its fastidious article about media print, we all be aware of media is a fantastic source of data.
Also visit my website: abditogel
Medicament gen in place of patients. Cautions. cialis mexico Best news about drugs. Impute to message now.
Medicament gen in place of patients. Cautions. cialis mexico Best news about drugs. Impute to message now.
cialis half life what can i take to enhance cialis daily use cialis over the counter at walmart
Your blog post is very interesting. Your level of thinking is good and the clarity of writing is excellent. I enjoyed so much to read this post
Stranger Things Bomber Jacket
Why shouldn't you lay down after taking antibiotics stromectol for sale http://www.stromectolist.com/
Your good knowledge and kindness in playing with all the pieces was very useful. I don’t know what I would have done if I had not encountered such a step like this
https://pharmduck.com What is Amazon's new prescription program real viagra online canadian pharmacy?
https://www.propecia1st.top Can too much vitamin D make your hair fall out where can i get propecia prices?
Thank you, I've recently been searching for info approximately this topic for a while and yours
is the greatest I've came upon till now. But,
what concerning the conclusion? Are you sure concerning the supply?
Feel free to surf to my blog post :: ceria77
квартиры на сутки
Medicament information. What side effects can this medication cause?
cleocin buy
Best trends of medicine. Read information now.
What are early signs of asthma albuterol for sale http://sulfatealbuterol.com/
Pills prescribing information. What side effects?
cleocin
Best news about meds. Read information now.
https://www.ventolinotc.com Is A nebulizer better than an inhaler albuterol sulfate side effects?
https://www.ventolinotc.com Is A nebulizer better than an inhaler albuterol sulfate side effects?
http://zithromax.beauty What organs do antibiotics damage over the counter azithromycin?
Keep on working, great job!
my web-site: Ltd
https://ventolin.club Why isn't my asthma getting better albuterol mdi inhaler?
How do you calm a schizophrenic aripiprazole 2 mg oral tablet https://www.abilify2u.top/
квартиры на сутки
Medication information leaflet. Effects of Drug Abuse.
lisinopril 40 mg
Actual about meds. Read information here.
What heart conditions can cause sudden death furosemide oral http://www.furosemide.directory/
квартиры на сутки
What is the best nightly routine canadian pharmacies comparison http://www.donpharm.com/
Pills information sheet. Generic Name. cialis Conquer trends of medication. Review now.
<a href="https://slot-no1.co/">สล็อตเว็บตรง</a> สล็อตเว็บตรง slot-no1 ที่กำลังมาแรง ในปี2023 มีเกมส์ไหนที่น่าทดลองเล่น เกมไหนที่เหมาะสำหรับเรา เกมไหนที่กำลังมีการแจกโบนัส มีการแจกแตกอยู่ โดยที่แต่ละเกมนั้นจะมีการเล่นที่แตกต่างกันเล็กน้อยดังนั้น เราควรทำความเข้าใจพื้นฐานเพื่อที่จะได้ไม่เสียเวลา เพื่อลดเวลาอีกด้วย จะได้ไม่ต้องเสียทุนทรัพย์ในการแบ่งไปทดลองด้วยเพราะบางเกมมีการเริ่มต้นเบทไม่เท่ากัน แต่รับรองว่า slot-no1มีให้เข้าใช้งานอย่างครบครันอย่างแน่นอน
Reiniging van meubels is een klus die veel mensen uitstellen. Het kan lang duren en voor sommige mensen is het; een te grote taak. Gelukkig bestaan er professionele reinigingsbedrijven die meubels voor je kunnen reinigen, op maat van uw behoeften. Ze bieden flexibele diensten aan, zodat ze je can helpen, ongeacht welke situatie of budget er geldt. Bovendien zijn de meeste bedrijven hecht met hun klanten en blijven gedurende de gehele process zeer betrouwbaar. Professionele meubeldiensten bieden vaak premiumreiniger die gespecialiseerd is in bepaalde materialen, waardoor je ervaart dat onberispelijke resultaten worden verkregen en je meubels perfect worden schoongemaakt. Kosten Professioneel je meubels reinigen
Pages
Add Comment