Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (42313)
achat levitra en france http://levitrafrance.com/ ou acheter levitra en france
Pills information leaflet. Drug Class.
cialis super active
Actual trends of meds. Read now.
Drug information sheet. Long-Term Effects.
glycomet
Everything news about meds. Read here.
Medicine information for patients. What side effects?
rx nexium
All what you want to know about medicament. Read information now.
We offer a wide range of catering supplies for all your needs, including disposable tableware, cutlery, & other food service products. Our products are perfect for both small and large catering events, & we have everything you need to make your event a success. Shop now!
catering crockery
restaurant chopping boards
restaurant trays
Meds information for patients. What side effects?
tetracycline
Everything trends of pills. Get information here.
Medicine information for patients. Drug Class.
order tadacip
Best news about medicament. Read information here.
Medication information. Short-Term Effects.
promethazine
All news about pills. Read now.
Drugs information for patients. What side effects can this medication cause?
zovirax
Best trends of pills. Get now.
I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. voyance en ligne gratuite
Thanks for the informative information sharing with usIf you are playing clash royale so, you can download master royale Apk free of cost to unlock cards for winning tournaments. Clash Royale is a card-playing video game, in which cards are revealed some cards are locked or some are unlocked. For more information about master royale so, read this article and share it with your friends.
Medicament information. Long-Term Effects.
cephalexin pill
Some what you want to know about pills. Read information now.
I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post. vn88 rezence
portable speakers bluetooth wireless
Medicines information leaflet. Generic Name.
how to get paxil
All about drugs. Read now.
so we should think about this market to promote mobile business. sell car.
Pills information. Short-Term Effects.
colchicine
Some about medication. Read here.
Medicine information for patients. What side effects?
propecia tablet
Some what you want to know about drugs. Read here.
Medication information for patients. Drug Class.
desyrel
Best what you want to know about drug. Get information now.
I am definitely enjoying your website. You definitely have some great insight and great stories. Junooniyat Online
Medicine information for patients. What side effects can this medication cause?
abilify
Everything about medicines. Read here.
Drug information for patients. Generic Name.
where buy med info pharm
Some information about medicine. Read here.
Medicine information for patients. Brand names.
levaquin sale
Some trends of drugs. Get information here.
Medication information. Short-Term Effects.
prednisone tablet
Some information about pills. Get information now.
Drugs information sheet. Cautions.
baclofen
All what you want to know about medication. Read information now.
acheter levitra 5 mg
Drugs information. Cautions.
lyrica price
Best what you want to know about medicines. Get information now.
Drug information leaflet. Effects of Drug Abuse.
how can i get lyrica
Best what you want to know about pills. Read information now.
Drug prescribing information. Short-Term Effects.
cleocin
Some trends of drugs. Read information here.
Drugs information leaflet. Brand names.
cost cordarone
Some about medication. Get here.
Youre so cool! I dont expect Ive examine anything like this simply in advance than. So exquisite to get any character with true thoughts in this case. Realy thank you for starting this up. This tremendous net web page is one issue that is wanted on the internet, someone with a touch originality. Helpful project for bringing some thing in reality new on your international large internet! website seo
Drug information sheet. What side effects?
baclofen otc
All information about medicament. Read here.
Medicines prescribing dirt kamagra 100 oral jelly Realistic report down meds. Read information now.
Drug information sheet. Generic Name.
lyrica price
Some what you want to know about drug. Read now.
Drug information. Drug Class.
avodart cost
Everything what you want to know about medicine. Read here.
Many thanks, Useful stuff!
hire someone to do my homework how do you say do my homework in spanish do my french homework for me free cpm homework
Medication information for patients. Cautions.
cialis soft tabs no prescription
Actual what you want to know about drugs. Read here.
Drug information. What side effects?
pregabalin buy
All information about pills. Get here.
Medicament prescribing information. What side effects can this medication cause?
sildenafil online
Actual about pills. Read information now.
Medicine information sheet. Short-Term Effects.
finpecia tablets
All news about drugs. Get information here.
Regards. An abundance of advice!
i didn t do my homework form can i pay someone to do my homework do my homework for money courseworks help
someone to do my essay for me cheap write my essay for me cheapdo my essay for me do my essay write an essay for me cheap
how to get motivated to write an essay https://writingthesistops.com
Meds information for patients. What side effects can this medication cause?
lyrica buy
Actual what you want to know about drug. Get information here.
Drug information leaflet. Drug Class.
lyrica medication
Best information about drug. Get now.
Drugs prescribing information. Long-Term Effects.
viagra
All what you want to know about drugs. Read information now.
Drugs information leaflet. Effects of Drug Abuse.
doxycycline order
All about drug. Get now.
prix levitra maroc https://levitrafrance.com/ levitra acheter en france
levitra generique inde http://levitrafrance.com/ levitra 20mg prix en pharmacie
levitra 10 mg prix https://levitrafrance.com/ viagra vs levitra
levitra generique http://levitrafrance.com/ levitra 10 mg prix
Meds information sheet. What side effects can this medication cause?
lyrica
Actual what you want to know about meds. Get here.
Pages
Add Comment