Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (42462)
http://clomidzsu.com/ - п»їClomiphene
If several eggs put out and are fertilised nearby your buddy's sperm you will be at hazard of multiple pregnancy. When using Clomiphene tablets the come close to chance of a match pregnancy when there are three or more follicles is eight percent and triplet pregnancy 0.5 percent.
Many thanks. A good amount of forum posts.
thesis proposal example master thesis writing service uk thesis statement about community service phd thesis defense
https://clomidzsu.com/ - where Buy cheap Clomid
Clomid can prolong probability of ovulation and chance of emergence for some women. Cons: Can basis ovarian cysts and expansion risk of pregnancy with multiples. It can also induce inhospitable cervical mucus, vaginal dryness, headaches, enervation, mood swings, fervent flashes and abdominal discomfort.
https://clomidzsu.com/ - generic Clomid without rx
Clomid and Femara are two very popular and common fertility medications. They have the lowest rate of twins, increasing your odds to 5-10%. Injectable treatments known as Gonadotropins, have been noted to increase your odds of multiples by as much as 30%.
https://clomidzsu.com/ - Buy generic Clomid
Clomid and Femara are two remarkably hot and plain fertility medications. They deceive the lowest status of twins, increasing your odds to 5-10%. Injectable treatments known as Gonadotropins, be suffering with been acclaimed to increase your odds of multiples close as much as 30%.
colchicine for sale
Information given thru you is honestly very useful and valuable for me. I should write a bit of writing in my splendor approximately this topic and thank you lots for it. I even didn’t apprehend approximately Laboratory and Unarmed stick bugs. Thanks lots Shark Tank Keto Gummies
colchicine for adults
colchicin
Medicine information for patients. Brand names.
cialis super active order
Best news about medication. Get here.
Nicely put. Thanks a lot.
write my essay for free best essay writer writing argumentative essays write my paper for me cheap
buy colchicine over the counter uk
Thanks! Numerous advice!
essaypro paperhelp writing essay help essay help websites
Medication information sheet. What side effects?
flibanserin no prescription
Best news about drug. Get now.
cordarone weight gain
Drugs information. Long-Term Effects.
zithromax
Some trends of pills. Read information now.
Medication prescribing information. What side effects can this medication cause?
can i get lyrica
Everything what you want to know about medication. Read information now.
Medicine information leaflet. Short-Term Effects.
lioresal medication
All trends of medicament. Get here.
Medication information. Cautions.
valtrex medication
Everything news about drug. Read information here.
generic name for doxycycline
doxycycline dose
get doxycycline prescribed
Pills information sheet. Brand names.
propecia online
All trends of medicine. Read information now.
Amazing content. Regards!
order an essay buy english essays online argumentative essay for sale can you pay someone to write an essay
why cant i do my homework my posse don t do homework i didn t do my homework form can i pay someone to do my homework
cheapest article writing service https://essaywritingservicehelp.com
antibiotic doxycycline
Nicely put, Appreciate it!
a thesis statement thesis literature review research thesis good thesis statements
college essay helper high school essay writing help college application essay help help with writing a paper
how to write an essay in english https://bestonlinepaperwritingservices.com
With thanks! I value this.
i can t write my essay essay writers for hire online essay writer what should i write my argumentative essay on
write essay essay on how do i spend my summer vacation can someone write my essay for me best essay writers
writing a 3 paragraph essay https://bestmasterthesiswritingservice.com
Medicine information sheet. Effects of Drug Abuse.
cephalexin sale
Some information about drugs. Read here.
Meds information leaflet. What side effects?
paxil cost
Everything what you want to know about medication. Read information now.
Most women will ovulate 7 to 10 days after they take their last cost of Cheap Clomid pill.
Meds information sheet. Brand names.
baclofen medication
Some trends of meds. Read information now.
side effects of fluoxetine
Medicines prescribing information. Generic Name.
buy lisinopril
All information about drug. Get information here.
비슷한 주제에 대해 잘 쓸 수 있습니다! 여기에 오신 것을 환영합니다. 어떻게 보이는지 알게 될 것입니다. 인천 건마
fluoxetine 20 mg canada
fluoxetina
Meds information for patients. Generic Name.
zithromax
Everything about medication. Get information now.
fluoxetine safety
Regards, Good stuff.
college essay writer for pay pay for essay cheap pay for college essays pay for writing papers
write paper for me pay someone to write your paper paper writers for hire professional essay writers
writing an effective essay https://essaytyperhelp.com
As http://clomidzsu.com/ Buy Cheap Clomid is introduced, the follicles will begin to grow, roughly an average of 2 mm per day during the later stages of stimulation.
Treatment can be started as early as on Day 2 of the menstrual cycle or started on as late as Day 5. However, most doctors either have you take https://clomidzsu.com/ Can i Buy Clomid no prescription on days 3, 4, 5, 6, and 7, or they have you take it on days 5, 6, 7, 8, and 9.
Approximately 7 out of 10 patients treated with http://clomidzsu.com/ Clomid medication will ovulate and 4 out of 10 will conceive. Most women who will ovulate do so during the first three months of treatment. If you are ovulating and have not conceived after 6 cycles, other methods of ovulation induction should be considered.
The cost instead of https://clomidzsu.com/ Clomiphene Citrate vocal plaque 50 mg is around $50 in compensation a furnish of 10 tablets, depending on the drugstore you visit. Quoted prices are for cash-paying customers and are not valid with surety plans.
Why do doctors not want antibiotics and Zithromax pfizer?
where to get levaquin pill
Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work! https://thefemaleweddingphotographer.com/
Does all turmeric contain lead or zithromax 250 mg https://zithropak.com/ ?
Regular visits listed here are the easiest method to appreciate your energy, which is why why I am going to the website everyday, searching for new, interesting info. Many, thank you! rewards ff
Drugs information sheet. Long-Term Effects.
zovirax without prescription
Best information about meds. Get information here.
Do antibiotics affect your brain or get Azithromycin over counter https://zithropak.com/ ?
Pages
Add Comment