Attractiveness of NWFP as a value beyond price
![](https://incredibleforest.net/sites/default/files/field/image/truffleblog.jpg)
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Commentaires (33386)
Eagerly waiting for that 'jackpot' moment while I play online slots – the suspense is addictive! สล็อต789
I really like seeing websites that understand the value of providing a quality useful resource for free. Why not hold some sort of contest for your readers? https://www.casinogari.com/bbs/content.php?co_id=bn_go
lasix 40mg generic order furosemide 40mg generic
Hi there i am kavin, its my first time to commenting anywhere, when i read this post i thought i could also make comment due to this good paragraph.
trusted online casino sites
What's up friends, fastidious article and good urging commented here, I am genuinely enjoying by these.
list of pragmatic play casinos
What's up friends, fastidious article and good urging commented here, I am genuinely enjoying by these.
list of pragmatic play casinos
What's up friends, fastidious article and good urging commented here, I am genuinely enjoying by these.
list of pragmatic play casinos
The information you have posted is very useful. The sites you have referred were good. Thanks for sharing. konsultacje
Good post. I learn something totally new and challenging on websites I stumbleupon every day. It will always be interesting to read through articles from other authors and practice something from other web sites.
payid withdrawal casino reddit
Nice post. I learn something totally new and challenging on sites I stumbleupon everyday. It's always helpful to read articles from other writers and practice something from other websites.
best casinos that accept flexepin deposits
https://cytotec.directory/# cytotec abortion pill
Wow, Schott NYC jackets are a timeless classic! The quality and craftsmanship are unmatched. schott nyc
order lasix 100mg for sale buy furosemide 100mg pills
liquid tamoxifen: aromatase inhibitors tamoxifen - tamoxifen mechanism of action
http://zithromaxpharm.online/# buy zithromax without prescription online
oral prednisolone 20mg prednisolone 5mg cost order omnacortil 10mg
where to buy omnacortil without a prescription purchase omnacortil buy prednisolone 40mg sale
buy zithromax online: zithromax buy online - zithromax for sale cheap
Wonderful ideas you have imparted! Thanks, you for sharing.
https://ipsnews.net/business/2024/01/09/venoplus-8-reviews-warning-shocking-truth-must-read-this-before-buy/
Great info! I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have.
<a href="https://usalivemagazine.com/">usalivemagazine</a>
purchase furosemide lasix 100mg pill
You have a real ability for writing unique content.I like how you think and the way you represent your views in this article.I agree with your way of thinking.Thank you for sharing. link lgo4d
new ed treatments: ed pills otc - ed remedies
Seomyeon business trip massage Seomyeon business trip massage Face business trip Seomyeon OP business trip with no reservation fee in all areas of Seomyeon Face 20s Seomyeon postpaid business trip mind awareness No. 1 in Seomyeon with the best service with no advance deposit or reservation fee We are the No. 1 company in customer preference in Seomyeon. 양산출장마사지
https://edwithoutdoctorprescription.store/# mexican pharmacy without prescription
С тех пор, как я решил перейти на здоровое питание, моя жизнь кардинально изменилась. На моей кухне появилась соковыжималка ручная от компании 'Все соки'. С её помощью я начал каждое утро с свежевыжатого сока, что несказанно радует меня. Спасибо, 'Все соки'! [url=https://blender-bs5.ru/collection/ruchnye-shnekovye-sokovyzhimalki]Соковыжималка ручная[/url] - лучшее, что со мной случилось!
После решения вести здоровый образ жизни, я осознал необходимость в соковыжималке механической. 'Все соки' предоставили мне именно то, что мне нужно. Их механическая соковыжималка проста в использовании и очень эффективна. [url=https://blender-bs5.ru/collection/ruchnye-shnekovye-sokovyzhimalki]Соковыжималка механическая[/url] стала моим незаменимым помощником.
omnacortil 20mg cheap prednisolone 20mg generic prednisolone 20mg us
Thank you for your blog. It's awesome!
툰코웹툰
The actual challenge to become is normally you can actually SOLE check out that level of your tax discount over the internet by looking at your RATES web-site. best binary bot
buy omnacortil 20mg sale order omnacortil 10mg sale buy omnacortil generic
viagra without a prescription: mexican pharmacy without prescription - viagra without doctor prescription amazon
What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much.
웹툰툰코
order prednisolone generic buy prednisolone 20mg pill order omnacortil 20mg pills
buy generic omnacortil online how to get omnacortil without a prescription prednisolone sale
Somos un establecimiento de propiedad privada en el campo de proporcionar productos químicos de investigación, medicamentos contra la ansiedad y relajantes en línea, a consumidores generales y laboratorios de investigación en todo el país. Somos una tienda en línea barata y confiable para productos como Fentanilo, Nembutal, Adderall, ketamina, MDMA, 4MMC, Mefedrona, Anesket y más.
Check out more <a href="https://gooddealersmeds.com/es/productos/">comprar MDMA en línea</a>
https://reputablepharmacies.online/# highest rated canadian pharmacies
global pharmacy canada: certified canadian pharmacies - canadian drugs pharmacy
canadian internet pharmacy [url=http://reputablepharmacies.online/#]no prescription canadian pharmacies[/url] canada online pharmacy
omnacortil 5mg over the counter cheap omnacortil generic buy prednisolone 10mg generic
https://edpills.bid/# cheapest ed pills
prednisolone 10mg sale purchase omnacortil pills order omnacortil 40mg pill
buy prescription drugs without doctor: viagra without a doctor prescription - buy prescription drugs from india
http://reputablepharmacies.online/# mexican online pharmacy
The information you have posted is very useful. The sites you have referred were good. Thanks for sharing. 123 movies
ed treatment review: generic ed drugs - new treatments for ed
Are you a fan of Tamil serials Tamildhool.? However, you may not know where all the best content runs on your mobile device. Then just get Tamildhool and Watch it directly from your phone or tablet! The genres of Tamildhool Sun Tv are waiting to be enjoyed. Watch the old Tamil Dhool, Watch the new Tamildhool App, and watch the latest Tamil serial, with no restrictions on Tamildhool! The main Serial available in this site is demographic. Of course, there is more than a ton of time to look forward to. The best Tamildhool Serials are read here. So start Watching more about the head. Tamil Dhool
There you can download for nothing, see the first of these information
뉴토 끼
https://vk.com/uslugi-224049362?screen=group&w=product-224049362_9072435...
Наша команда профессиональных исполнителей готова предоставить вам передовые приемы, которые не только гарантируют долговечную защиту от мороза, но и дарят вашему домашнему пространству стильный вид.
Мы работаем с последовательными составами, утверждая долгий продолжительность работы и замечательные эффекты. Изоляция облицовки – это не только экономия тепла на огреве, но и забота о окружающей природе. Энергосберегающие технологии, какие мы производим, способствуют не только жилищу, но и сохранению природных ресурсов.
Самое центральное: Ремонт и утепление фасадов у нас начинается всего от 1250 рублей за квадратный метр! Это доступное решение, которое переделает ваш хаус в подлинный приятный угол с минимальными затратами.
Наши труды – это не исключительно утепление, это формирование территории, в где любой элемент символизирует ваш личный моду. Мы примем в расчет все ваши пожелания, чтобы осуществить ваш дом еще дополнительно удобным и привлекательным.
Подробнее на https://ppu-prof.ru/
Не откладывайте заботу о своем обители на потом! Обращайтесь к экспертам, и мы сделаем ваш помещение не только более теплым, но и модернизированным. Заинтересовались? Подробнее о наших сервисах вы можете узнать на интернет-портале. Добро пожаловать в обитель уюта и качества.
Pages
Add Comment