Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comentários (30012)
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your
point. You definitely know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?
Here is my homepage: ads508
Pills information. Short-Term Effects.
singulair
Actual news about medication. Get now.
Medicines information for patients. What side effects?
viagra buy
All trends of drugs. Read information now.
http://Venndo.pl/ http://promyana-bg.org http://koco.pl http://yourpbc.org http://jnbfgk.com http://webcrx.pl http://medicalcom.pl http://redturtlemusic.com http://adelewashere.com/ http://3dwnetrza.pl
http://emtec-group.com.pl http://pepsiohyesabhi.com http://constitutionfair.org http://goforthegoldcps.org http://studiopieknanr5.pl http://merikotka.com http://valueformichigan.com http://peo.pl http://enamoralarte.com http://calganx.net
http://defendingwisconsin.org - http://defendingwisconsin.org mastermedia.info.pl - http://mastermedia.info.pl
saw-iso.pl - http://saw-iso.pl szalonypodroznik.pl - http://szalonypodroznik.pl weyden.com.pl - http://weyden.com.pl rochesterbeergals.com
- http://rochesterbeergals.com Humpday.Com.pl - http://Humpday.Com.pl/ redturtlemusic.com - http://redturtlemusic.com
http://hamam-project.org - http://hamam-project.org http://Stolpo.pl/ - http://Stolpo.pl/ Flisolqro.org - http://Flisolqro.org/ pmcrockland.com - http://pmcrockland.com http://bhtm.org - http://bhtm.org constitutionfair.org - http://constitutionfair.org viptravel.com.pl - http://viptravel.com.pl http://ntumobile.org - http://ntumobile.org
Meds information for patients. Generic Name.
where to buy pregabalin
All news about meds. Get now.
Medicine information sheet. Generic Name.
abilify
Some information about drug. Read information here.
Medicament information. Long-Term Effects.
cialis super active buy
Some what you want to know about pills. Read now.
Excellent post. Keep writing such kind of info on your blog.
Im really impressed by your site.
Hi there, You have performed an excellent job. I'll definitely digg it and in my opinion suggest to
my friends. I am confident they'll be benefited from this web
site.
Feel free to visit my web-site; Reate Exo Gravity Knife
Meds prescribing information. Cautions.
where can i buy cephalexin
Everything what you want to know about meds. Read information here.
Pills prescribing information. What side effects can this medication cause?
neurontin online
All information about pills. Read now.
Hey! Quick question that's totally off topic. Do you know how to make your site mobile
friendly? My weblog looks weird when browsing from my iphone.
I'm trying to find viagra without a doctor prescription - https://buyviagraonline.bigcartel.com/viagra-without-a-doctor-prescription theme or plugin that might be able to resolve this issue.
If you have any recommendations, please share. Thanks!
Medicines information leaflet. Drug Class.
lasix buy
Some trends of medicament. Get here.
Drugs information leaflet. Cautions.
propecia
All what you want to know about pills. Read information now.
Great to be here in your article or post, whatever, I figure I ought to likewise buckle down for my own site like I see some great and refreshed working in your site.
dokter gigi di jakarta pusat
Medicament prescribing information. What side effects?
sildenafil
Best about medicines. Read here.
Duplicity is a nice film,i like the tale and also the actors., วิเคราะห์บอลUFABET
Les hommes atteints de dysfonction erectile peuvent beneficier de la pratique de techniques de relaxation telles que la meditation et le yoga pour reduire le stress et ameliorer la fonction erectile. cialis 20mg prix en pharmacie belgique.
Drug information. Drug Class.
norpace order
Best what you want to know about drug. Get information now.
Drugs prescribing information. Brand names.
neurontin rx
Best trends of drugs. Get information here.
Medication information leaflet. What side effects can this medication cause?
cialis super active tablet
All about pills. Get here.
Medicine prescribing information. Long-Term Effects.
synthroid for sale
Some news about medicament. Get information now.
Medicine information for patients. Generic Name.
diltiazem order
Some trends of meds. Get information now.
La dysfonction erectile peut avoir un impact negatif sur la qualite de vie d'un homme, mais avec les bonnes mesures de prevention et de traitement, il est possible de surmonter cette condition et de retrouver une vie sexuelle satisfaisante. http://cialisbelg.com/ cialis avis utilisateur
https://cialsfr.com/ - La therapie de groupe peut etre benefique pour les hommes atteints de dysfonction erectile en leur offrant un soutien emotionnel et en leur permettant de partager leurs experiences avec d'autres personnes. acheter cialis 20mg pas cher
Il est important de noter que les medicaments contre la dysfonction erectile ne sont pas recommandes pour les hommes qui prennent des nitrates pour traiter une maladie cardiaque, car cela peut entrainer une chute dangereuse de la pression arterielle. http://cialsfr.com/ acheter cialis 5mg
For most recent news you have to visit web and on world-wide-web I found this website as
a most excellent site for hottest updates.
My page; cipit 88
https://cialfrance.com/ - La dysfonction erectile peut etre causee par des facteurs environnementaux tels que la pollution, il est donc important de prendre des mesures pour reduire l'exposition aux toxines et ameliorer la sante generale. cialis 5mg boite 28 prix
http://cialsfr.com/ - La dysfonction erectile peut etre causee par des problemes de sante mentale tels que la depression et l'anxiete, il est donc important de traiter ces problemes sous-jacents. tadalafil biogaran 20 mg avis
Enfin, il est important de souligner que la dysfonction erectile ne doit pas etre consideree comme une condition honteuse ou embarrassante. Les hommes doivent savoir qu'ils ne sont pas seuls dans leur lutte contre cette condition et qu'il existe des options de traitement efficaces pour les aider a ameliorer leur sante sexuelle et leur qualite de vie. http://cialisbelg.com/ acheter du cialis sur internet
Medicine information for patients. Generic Name.
pregabalin
Best what you want to know about medicament. Read information now.
http://gazetastonoga.pl http://source-reklama.pl http://alliancedoctor.com http://groupe-printco.pl/ http://Etapolska.pl/ http://castle-cgi.com http://tpzlun.pl http://Musopensource.com/ http://godsplanet4haiti.org http://schuylerlake.com
http://etc-Sa.com http://Dlsgallery.com http://gappnet.org http://goldavocado.pl http://w-sumie.com.pl http://banbanbook.com http://arenahp.com http://kerganos.com http://datoura.org http://dajplus.pl
e-szczawnica.org - http://e-szczawnica.org zen-satori.org - http://zen-satori.org valueformichigan.com - http://valueformichigan.com http://hexi-Dump.org/ -
http://hexi-Dump.org/ benmeirovitz.com - http://benmeirovitz.com/ za10froszy.pl - http://za10froszy.pl toqot.pl - http://toqot.pl http://hexi-dump.org/ - http://hexi-dump.org
dylanferrandis.com - http://dylanferrandis.com e-halina.pl - http://e-halina.pl gayer.com.pl - http://gayer.com.pl/ Hexi-Dump.org - http://Hexi-Dump.org/ http://4sch.pl - http://4sch.pl
mastermedia.info.pl - http://mastermedia.info.pl dicetheatreonice.org - http://dicetheatreonice.org
fcbu.org - http://fcbu.org
Drug prescribing information. Short-Term Effects.
abilify
Some news about drugs. Read here.
Drug information for patients. What side effects can this medication cause?
lisinopril brand name
Actual about pills. Get now.
Meds information leaflet. What side effects?
buy generic trazodone
Some trends of meds. Read information here.
As a main and official reference, Pars Bet has introduced the best
Iranianand foreign betting sites for you. At pars bet you will get
to know the most reliable gambling brands.Pars Bet will also teach you how
to play and bet. [URL=https://pars-bet.com/]parsbetپارس بت سایت پارس بتpars bet casino[/URL]
Medicines information for patients. What side effects?
lyrica
Best about medicine. Get information now.
Excellent way of explaining, and good piece of writing
to obtain data regarding my presentation subject, which i am going to present
in institution of higher education.
Look into my page cipit 88
Medicine prescribing information. Generic Name.
lyrica otc
Actual trends of pills. Get information now.
Medicine information leaflet. Long-Term Effects.
propecia tablets
Everything what you want to know about medicines. Get information now.
Drug information. What side effects can this medication cause?
abilify
Best news about medicines. Get here.
Excellent goods from you, man. I have understand
your stuff previous to and you're just too wonderful.
I actually like what you have acquired here, really like what you're saying and the way in which you say it.
You make it entertaining and you still take care of to keep it sensible.
I can not wait to read much more from you. This is actually a tremendous site.
Check out my website; sbobet lapak pusat
Drugs information leaflet. Effects of Drug Abuse.
pregabalin
Everything trends of medication. Get here.
Drugs information. What side effects?
amoxil
All about drug. Get information here.
I was recommended this web site via my cousin.
I am now not sure whether this submit is written by him
as no one else recognise such exact about my problem. You're amazing!
Thanks!
my website ... how to sell portfolio
Pills prescribing information. Drug Class.
female viagra
Some news about drugs. Get information now.
Medicine prescribing information. Long-Term Effects.
fosamax
All about drugs. Read information now.
Hi there! This post couldn't be written any better! Reading this post reminds me of my previous room mate!
He always kept chatting about this. I will forward this page to him.
Pretty sure he will have a good read.
Many thanks for sharing!
Medicines information. Cautions.
female viagra rx
Actual what you want to know about medicine. Read information now.
It's awesome designed for me to have a site, which is helpful for my experience.
thanks admin
Stop by my web-site: Oxl88.Com
Medicine information leaflet. What side effects?
diltiazem medication
Everything about medicament. Read now.
Páginas
Add Comment