In recent times is becoming evident the growth of a consumer more aware of recovering healthy lifestyle habits and closer to traditional knowledge. This has resulted in an increased interest worldwide about aromatic and medicinal plants (AMP) as natural medicinal remedies, which is reflected by a growing demand for AMP products in the European markets.
The current outlook requires now innovative R&D in AMP to increase the productivity, quality and possibilities of valorisation, but as a previous step it's essential to listen and study consumers and their expectactions about AMP, and therefore develop marketing strategies focused on issues such as productive processes (traceability, development of niche products); evolution of offered products; sector internationalization; substitution of essential oils; and distributors increased power, among others.
O projeto INCREDIBLE pretende mostrar o papel importante dos produtos florestais não lenhosos (PFNL), como suporte de uma gestão florestal sustentável e do desenvolvimento rural, criando redes de transferência e partilha de conhecimento e experiência. O projeto INCREDIBLE – Redes de inovação em: Cortiça, Resina e produtos florestais comestíveis, para a região Mediterrânea; promove inovação e colaboração sectorial cruzada, para salientar o valor e o potencial dos PFNL na região.
O projeto ‘Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’ (INCREDIBLE – ‘Redes de Inovação de Cortiça, Resinas e Comestíveis da bacia Mediterrânica’) recebe financiamento do programa Horizonte 2020 da Comissão Europeia, sob acordo de financiamento Nº 774.632.
Email: info@incredibleforest.net or use the contact form.
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