Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
O projeto ‘Innovation Networks of Cork, Resins and Edibles in the Mediterranean basin’ (INCREDIBLE – ‘Redes de Inovação de Cortiça, Resinas e Comestíveis da bacia Mediterrânica’) recebe financiamento do programa Horizonte 2020 da Comissão Europeia, sob acordo de financiamento Nº 774.632.