Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comentários (42109)
online dating web site
personal ads free
dating sites absolutely free
dating usa
[url="https://onlinedatingsurvey.com"]meet men online[/url]
dating online chat and meet
european singles dating sites
[url="https://onlinedatingsurvey.com"]fdating login[/url]
dating web site
ourtime logga in
top online meeting sites
single woman dating for free
чем отличаются психиатр психолог и психотерапевт
our time dating
[url="https://onlinedatingsurvey.com"]totally free chat dating site[/url]
sating websites
dating services for seniors
[url="https://onlinedatingsurvey.com"]dating service site[/url]
local single women near me
date free internet
lesbian dating apps
sites adult
free sites of dating
[url="https://onlinedatingsurvey.com"]asia dieting wep[/url]
our time dating
worldwide internet dating
[url="https://onlinedatingsurvey.com"]free women dating[/url]
romancemingle
панические атаки симптомы и признаки у женщин как проявляется
sex dating sites
[url="https://onlinedatingsurvey.com"]meet me dating site[/url]
local women dates
faroedating chat
dateing websites
dating online best websites
naked dating
europe online dating
fdating site
dating game
matchmaking services melbourne
christian dating for free
mature dating
free dating net
single site web
online ukraine dating
dating websites for free
free adult dating sites
психотерапевт онлайн консультация бесплатно
100% free dating service
[url="https://sexanddatingonline.com"]40 online dating[/url]
pof login canada
панические атаки симптомы и признаки
adoult dating
[url="https://sexanddatingonline.com"]positive singles[/url]
ourtime login canada
sating websites
[url="https://sexanddatingonline.com"]local online dating sites[/url]
dating free
free singles dating search
[url="https://sexanddatingonline.com"]pof dating login[/url]
asien dating online
personal dating ads
cdff dating site login
dating service websites
как поднять настроение себе при депрессии
dating simulator dating lucy
[url="https://sexanddatingonline.com"]dating personal[/url]
adult singles
online dating ukraine
cdff dating site login
interracial dating
free datinsites chat
[url="https://sexanddatingonline.com"]tinder web[/url]
local dating sites absolutely free
dating naked
[url="https://sexanddatingonline.com"]free online[/url]
online dating and personals at
Medicines information for patients. What side effects?
cephalexin
Actual about pills. Get here.
Medicament information leaflet. Short-Term Effects.
abilify
Everything information about meds. Read information now.
Noord-Holland is een populaire plek voor zowel toeristen als inwoners, maar het kan moeilijk zijn om betrouwbaar woonadvies te vinden in het gebied. Gelukkig biedt Woonadvies Noord-Hollanders de beste bronnen die ze nodig hebben om de juiste beslissingen te nemen met betrekking tot hun woonwensen. Van gedetailleerde overzichten van verschillende vastgoedopties tot deskundige adviezen over welke gebieden de meest betrouwbare voorzieningen of de hoogste huurprijzen hebben, Woonadvies helpt Noord-Hollanders slimme keuzes te maken als het gaat om hun ideale woonruimte. Of ze nu op zoek zijn naar een huis, appartement of loft om te huren of te kopen, Noord-Hollanders kunnen erop vertrouwen dat Woonadvies de middelen heeft die nodig zijn om ze in hun nieuwe onderkomen te krijgen in Kennemerland voordat ze het weten. Alle stijlen hoekbanken
Drug information sheet. Cautions.
prednisone
Some information about drugs. Read information now.
What's up, its pleasant paragraph regarding
media print, we all be familiar with media is a great source of data.
Feel free to visit my homepage; retro bowl
Thanks for a wonderful share. Here is the great example related to you blog.
Eddie Munson Jacket
cheerleading college essay case study report trinity college supplemental essay
This is my first time visit here. From the tons of comments on your articles,I guess I am not only one having all the enjoyment right here! <a href="https://cheshirepropertystaging.co.uk/">interior designer Manchester Uk</a>
A good blog always comes-up with new and exciting information and while reading I have feel that this blog is really have all those quality that qualify a blog to be a one.I wanted to leave a little comment to support you and wish you a good continuation. Wishing you the best of luck for all your blogging efforts.
<a href="https://ajjusolutions.com/">Buy Guest Posts</a>
Motorbike finance can be difficult to understand, but it doesn’t have to be. Biker Loans is here to help you get the finances you need for the motorcycle of your dreams. We offer low rates and flexible repayment plans that make it easy for you to get of on the open road. Our team of finance experts has years of experience in the industry and understand that each customer and situation is unique, so we’ll provide you with personalized advice to ensure you get the best deal possible.
Visit:
I need a motorcycle loan
New motorcycle loan
Get a motorbike on finance
Motorcycle loan financing
Getting a motorcycle loan
Bike loans uk
Motorbike loans uk
Motorcycle credit
Motorcycle loan companies
Motorcycle loans uk
Finance bike loan
Loans for motorcycles
Used motorcycle financing
Used motorcycle loan
Bike finance UK
Motorbike loan
Motorcycle financing
Motorbike finance UK
Motorbike finance
Bike loan
Motorbike uk
Motorcycle uk
Motor bike
old college personal essay topics eames house case study 8 college essay topic a
Medicament information. Brand names.
how can i get cialis
All about drug. Get now.
Excellent blog.
how to make a paper airplane
macaulay honors college essay prompts best books critical thinking college scholarship essay contest
why i want to go to college essay sample exclusive test data: many colleges fail to improve critical-thinking skills is writing about key club in a college app essay overdone
The Google Fred Core Update shakes up the world of search engine optimization. With its introduction, long-standing SEO techniques are suddenly arbitrarily rewarded or penalized depending on their value to users. While understanding exactly what the update means remains tricky, it is clear that SEO experts must adapt to succeed in the post-Fred era. With a host of new rules determining rankings and visibility in search engines, advanced tactics must be employed that focus on website quality with an eye on user experience, rather than simply trying to game the system. As Google continues to tweak its algorithm and prioritize content with more lasting value, now is the time for digital marketers to rethink how they approach SEO and stay ahead of themselves. New rules Fred core update
признаки панической атаки
Fitus taruhan Mpo Bola 88 Hasil dari sebuah permainan kartu yang memberikan jumlah kemenangan tinggi terdapat di situs taruhan dengan banyak fitur terbaru mulai dari permainan kartu poker hingga ke permainan live casino tentunya. Situs yang sudah terjamin banyak sekali memberikan hasil kemenangan yang tinggi.
At Roo Casino, we believe that gaming should be enjoyable and stress-free. That's why we offer a user-friendly interface and 24/7 customer support, so you can focus on having fun and winning big. Whether you're a seasoned gambler or just starting out, you'll love playing at Roo Casino.
http://bbs.ddcnc.com/forum.php?mod=viewthread&tid=1722&extra=
That is really nice to hear. thank you for the update and good luck. 캐나다 긴급 긴급 비자
This is all very helpful and inspiring, and I have a long way to go
Visit my webpage
Páginas
Add Comment