Attractiveness of NWFP as a value beyond price
![](https://incredibleforest.net/sites/default/files/field/image/truffleblog.jpg)
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comments (35346)
bingo online for money
[url="https://agencasinoonlineindo.com"]bonus casino online[/url]
top usa online casinos
online casinos for us players
[url="https://agencasinoonlineindo.com"]sign up bonus casino[/url]
top usa online casinos
casino online bonus
free welcome bonus no deposit
real online gambling
bingo gamble
[url="https://agencasinoonlineindo.com"]us online casinos[/url]
best casino sites
online gambling for real money
[url="https://agencasinoonlineindo.com"]real casino games online[/url]
online casino us
welcome bonus no deposit
online casino deposit bonus
free casinos bonus
casino games for money
casino online real money
united states online casino
Pills information. Drug Class.
synthroid
Everything news about medication. Read here.
casino bonuses
[url="https://agencasinoonlineindo.com"]best online bingo[/url]
best online casino us
I must confess this one of the exceptional blog that I have ever come across.
토토사이트
mobile slots
gambling online for real money
more casino games
online casino best welcome bonus
no deposit sign up bonus casino
real casino online
Regards, Quite a lot of advice.
proposal essay term papers term paper proposal introduction
Nicely put, Cheers!
best resume writing service essay writing practice writing essays services my essay service
Nicely put, Cheers!
best resume writing service essay writing practice writing essays services my essay service
Medication information sheet. What side effects can this medication cause?
synthroid cost
Best information about medicines. Get information here.
help write an essay
[url="https://bestcollegeessays.org"]college essay ideas help[/url]
editing essay services
Drug information for patients. Drug Class.
proscar
All news about pills. Read information now.
Atomic Ormus What is it a substance that has been gaining popularity in recent years. It is a unique and mysterious substance that is believed to be made up of precious metals in a highly concentrated form. Some people believe that the substance has a number of beneficial properties, including the ability to promote physical and mental health, enhance spiritual growth and awareness, and even increase psychic abilities.
Atomic Ormus Liquid
How To Take Atomic Ormus
Atomic Ormus Review
Hawaiian Ormus
Sell your hair can be a creative way to make some extra money. There are many businesses that will buy your hair if it is long and healthy. The first step is to decide how much hair you want to sell, as many buyers have specific length and color requirements. Once you know how much can you sell your hair for, you can start looking for buyers online. Most hair buyers have websites where you can submit photos of your hair and receive a quote for how much they are willing to pay. Before you sell your hair, make sure to read the terms and conditions to ensure that you are comfortable with the process.
essay writer reddit
law school essay editing service
best essay writer company
history essay writing service
[url="https://bestcollegeessays.org"]analysis essay help[/url]
college entrance essay writing service
help with writing essays at university
[url="https://bestcollegeessays.org"]legitimate essay writing service[/url]
buy college essays
custom essays usa
best essay website
essay writing website
Everyone wants to know what's happening in the world, but not everyone has the time or patience to read through a bunch of news articles. Join Bleu7.com he recaps the most important stories from around the globe every week. Keep up with current events and get your weekly news in under an hour with focused and curated news stories.
La Domaine Bleu7 est une plateforme d'hébergement en ligne qui fournit des solutions aux particuliers et aux entreprises qui cherchent à gérer des sites Web fiables et performants. Depuis plusieurs années, Bleu7 se positionne comme l'un des leaders du marché grâce à sa gamme de produits et services de qualité supérieure pour l'hébergement de sites Web
Managed website services refer to comprehensive solutions offered by specialized companies to handle various aspects of website creation, maintenance, and optimization on behalf of businesses. These services encompass website design, development, hosting, security, updates, and ongoing support, allowing businesses to focus on their core operations while leaving the technical aspects to experts.
The benefits of managed website services for businesses are manifold. Firstly, they provide access to professional expertise, ensuring that websites are designed and managed effectively to meet the business's goals. Additionally, these services offer peace of mind by handling security measures, updates, and backups, reducing the risk of cyber threats and data loss.
Managed website services also save businesses time and resources that would otherwise be spent on hiring and training in-house staff or dealing with technical issues independently. Moreover, they contribute to enhanced website performance, user experience, and search engine visibility, ultimately driving more traffic and conversions.
Overall, investing in managed website services enables businesses to streamline their online presence, improve efficiency, and stay competitive in the digital landscape.
cheap custom essay papers
[url="https://bestcollegeessays.org"]help me with my essay[/url]
i need someone to write my essay
metronidazole gel cost without insurance metronidazole flagyl 500 mg tablet metronidazole used for what infections
best essays
[url="https://bestcollegeessays.org"]help me do my essay[/url]
top custom essays
cheapest custom essay writing
essay help chat room
recommended essay writing service
essay about the help
fake essay writer
college essay ideas help
custom essays toronto
what is the best custom essay writing service
essay custom writing
online essay help
[url="https://bestcollegeessays.org"]best custom essay site[/url]
common app essay help
essay help service
essay writer
buy essays cheap
buy custom essays
essay writer cheap
quality custom essay
cheap custom essay
[url="https://best-essay-shop.com"]buy college essay[/url]
will someone write my essay for me
Pills prescribing information. Long-Term Effects.
neurontin price
Everything information about meds. Read information now.
cheap essays
help write an essay
professional college application essay writers
best college essay writing services
[url="https://best-essay-shop.com"]essays to buy[/url]
can i hire someone to write my essay
essay custom writing
[url="https://best-essay-shop.com"]essay introduction help[/url]
help write an essay online
help on essays
[url="https://best-essay-shop.com"]help with scholarship essays[/url]
essay writting services
college essay writing service
professional essay writers review
where to buy essays
essay paper writing help
[url="https://best-essay-shop.com"]best essays[/url]
please write my essay for me
online help with essay writing
help writing scholarship essays
persuasive essay helper
are essay writing services legal
[url="https://best-essay-shop.com"]essay help service[/url]
cheap essay help
help write an essay online
essay writing services legal
write my essays
buy essays online cheap
expository essay help
argument essay help
admission essay writing service
[url="https://best-essay-shop.com"]college essays writing services[/url]
buy essays for college
Wonderful material, Thanks a lot.
essay writing app professional essay writing essay writing app writing essays online
Pages
Add Comment