Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comments (42172)
essay about the help
fake essay writer
college essay ideas help
custom essays toronto
what is the best custom essay writing service
essay custom writing
online essay help
[url="https://bestcollegeessays.org"]best custom essay site[/url]
common app essay help
essay help service
essay writer
buy essays cheap
buy custom essays
essay writer cheap
quality custom essay
cheap custom essay
[url="https://best-essay-shop.com"]buy college essay[/url]
will someone write my essay for me
Pills prescribing information. Long-Term Effects.
neurontin price
Everything information about meds. Read information now.
cheap essays
help write an essay
professional college application essay writers
best college essay writing services
[url="https://best-essay-shop.com"]essays to buy[/url]
can i hire someone to write my essay
essay custom writing
[url="https://best-essay-shop.com"]essay introduction help[/url]
help write an essay online
help on essays
[url="https://best-essay-shop.com"]help with scholarship essays[/url]
essay writting services
college essay writing service
professional essay writers review
where to buy essays
essay paper writing help
[url="https://best-essay-shop.com"]best essays[/url]
please write my essay for me
online help with essay writing
help writing scholarship essays
persuasive essay helper
are essay writing services legal
[url="https://best-essay-shop.com"]essay help service[/url]
cheap essay help
help write an essay online
essay writing services legal
write my essays
buy essays online cheap
expository essay help
argument essay help
admission essay writing service
[url="https://best-essay-shop.com"]college essays writing services[/url]
buy essays for college
Wonderful material, Thanks a lot.
essay writing app professional essay writing essay writing app writing essays online
essay service cheap
custome essay
expert essay writers
buy essay papers online
easy essay writer
what are the best essay writing services
ladies masturbation
what is the best online casino for real money
[url="https://bonusonlinecasino24.com"]casinos online real money[/url]
casino deposit bonus
Meds information for patients. Long-Term Effects.
celebrex
Some news about pills. Read here.
sign up bonus no deposit
online casino for real money
best online us casinos
online casinos real money
[url="https://bonusonlinecasino24.com"]sign up bonus no deposit casino[/url]
online casinos free money
Outstation Cabs is a leading taxi service provider based in Mumbai, Kalyan, and Pune. We offer comfortable and reliable local and outstation taxi services to our customers at affordable prices. Our fleet consists of well-maintained cars driven by experienced and professional drivers. Our popular destination includes Mumbai-Pune, Mumbai-Nashik, Kalyan-Mumbai, Shirdi, Mahabaleshwar, and Lonavala. We strive to provide the best customer experience with our 24x7 customer service. Book with us and enjoy a safe and comfortable journey.
no deposit slots for real money
[url="https://bonusonlinecasino24.com"]online casino bonuses[/url]
real online casino
free welcome bonus no deposit required
[url="https://bonusonlinecasino24.com"]live online casino usa[/url]
free no deposit bonus
top us online casinos
gambling online for real money
best casino sites
play bingo for real money
[url="https://bonusonlinecasino24.com"]usa online casinos[/url]
mobile online casinos
top mobile casino
real money no deposit casino
online gambling reviews
best casinos online
[url="https://bonusonlinecasino24.com"]no deposit casino bonuses[/url]
best online casino welcome bonus
best casinos online
[url="https://bonusonlinecasino24.com"]no deposit casino bonuses[/url]
best online casino welcome bonus
best online casino to win money
best free casino bonus no deposit
us online casino
real money casino
welcome bonus no deposit
online real money casino
free casino money
[url="https://bonusonlinecasino24.com"]online casinos usa[/url]
mobile casino games for real money
Medicine information for patients. What side effects can this medication cause?
proscar without prescription
Actual information about medicines. Get information here.
Meds prescribing information. Short-Term Effects.
cytotec
Best news about pills. Get information here.
free casino bonus
online casinos
bonus casino online
online blackjack for real money
free bonus casino
no deposit on line casinos
Medicines information leaflet. What side effects can this medication cause?
viagra soft pills
Best news about medicament. Get here.
Since there is a lot of good information, I will visit this blog often and read. I hope your business thrives. 먹튀폴리스
oil massage sex
online gambling sites no deposit
[url="https://casino13online.com"]online gambling for real money[/url]
online bingo real money
You actually explained that terrifically.
writing a conclusion for an essay writing a descriptive essay essay writing service coupon top rated essay writing service
pay someone to write your paper paper writing service reviews best paper writing services online paper writing service
dissertation and thesis https://bestmasterthesiswritingservice.com
naked car wash
real online casino
online gambling for real money
gambling online for real money
online us casinos
[url="https://casino13online.com"]online casino play for real money[/url]
best deposit bonus casino
deposit bonuses
[url="https://casino13online.com"]bonus casino no deposit[/url]
deposit bonuses
Pages
Add Comment