Attractiveness of NWFP as a value beyond price
![](https://incredibleforest.net/sites/default/files/field/image/truffleblog.jpg)
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comments (35685)
buy metronidazole tablets buy metronidazole generic order cephalexin 500mg generic
White wine, known for its refreshing and crisp flavors, has also found its way into the world of canned beverages. This trend allows consumers to enjoy their favorite white wines without the need for a corkscrew or glassware.
oral flagyl 400mg order generic bactrim 960mg order generic cephalexin 125mg
nakrutka
lamotrigine 200mg sale buy lamotrigine without a prescription order mebendazole 100mg pill
Фасовочные пакеты для красивой упаковки
пакеты фасовочные оптом от производителя http://fasovochnye-pakety-optomm.ru/.
metronidazole 400mg pill buy keflex 125mg for sale cost cephalexin 250mg
This article gives the light in which we can observe the reality. This is very nice one and gives indepth information. Thanks for this nice article.
https://gamma.app/public/Pawbiotix-Reviews-Warning-Shocking-Truth-Must-Read-This-Before-Bu-brxpcrpju7wlrn2
order generic lamictal 50mg buy cheap generic mebendazole nemazole pills
lamotrigine 200mg pills nemazole without prescription vermox order
generic lamictal order generic minipress 1mg brand vermox
Major thankies for the post.Really thank you! Really Great.
카지노사이트
[url= http://шантаж.рф]шантаж фотографиями[/url] помощь при шантаже фотографиями, вымогают деньги через интернет .Помощь при интернет шантаже.Самая эффективная, шантажируют фото или видео пишите на сайте.
Шантаж фотографиями помощь
Фасовочные пакеты - широкий выбор
купить пакеты фасовочные оптом http://fasovochnye-pakety-optomm.ru/.
"Greetings! Very helpful advice in this particular post! It is
the little changes that produce the most significant changes.
Thanks for sharing!"
industrial outdoor storage for sale
buy generic lamictal online minipress for sale order nemazole online cheap
flagyl 400mg for sale generic metronidazole buy cephalexin 125mg for sale
buy lamotrigine 50mg online generic lamictal buy mebendazole no prescription
lamictal 200mg cheap order mebendazole sale nemazole cost
metronidazole over the counter buy flagyl tablets keflex 125mg canada
order metronidazole 400mg pills metronidazole order cephalexin 125mg usa
I need to to thank you for this very good read!! I definitely loved every little bit of it. I have you bookmarked to check out new things you post… IELTS General Reading practice test
I am looking for and I love to post a comment that "The content of your post is awesome" Great work! JOHNNY SINS MOTIVATIONAL QUOTES
Acquiring Kamatera accounts is a smart move for anyone seeking top-tier cloud computing solutions. With Kamatera, you gain access to a world-class infrastructure and cutting-edge technology, all at your fingertips. Whether you're a seasoned professional or just starting your cloud journey, Kamatera's user-friendly interface and scalable options make it a perfect choice. By investing in Kamatera accounts, you're investing in reliability, security, and high-performance cloud services. Don't miss out on the opportunity to elevate your digital experience. Buy Kamatera accounts today and discover the endless possibilities of cloud computing at your disposal. It's time to take your digital ventures to the next level with Kamatera!
Огромный выбор стрейч пленки
где можно купить стрейч пленку http://streych-plenka-msk1.ru/.
Экономия от покупки стрейч пленки
пленка оптом москва http://streych-plenka-msk1.ru/.
brand flagyl 200mg oral flagyl order cephalexin 250mg generic
Thanks for every other informative site. The place else may just I get that kind of information written in such an ideal means? I have a venture that I’m just now operating on, and I have been on the look out for such information. Fortune Mouse
Thanks for every other informative site. The place else may just I get that kind of information written in such an ideal means? I have a venture that I’m just now operating on, and I have been on the look out for such information. Fortune Mouse
Thanks for every other informative site. The place else may just I get that kind of information written in such an ideal means? I have a venture that I’m just now operating on, and I have been on the look out for such information. Fortune Mouse
order lamotrigine 200mg buy lamictal 50mg for sale vermox 100mg brand
this website is amazing is a good article and great info,thanks god bless
토토커뮤니티
That is why a good idea is you need to connected examine prior to producing. You can actually distribute greater distribute this way.
슬롯초보
lamictal 50mg brand nemazole price vermox 100mg cheap
Лучшие бахилы из кожи
бахилы оптом в москве http://bahily-optomm.ru/.
Positive site, where did u come up with the information on this posting? I'm pleased I discovered it though, ill be checking back soon to find out what additional posts you include.
카지노커뮤니티
Nice Informative Blog having nice sharing..
툰코
Read you be conscious of the trend at this point
검증사이트
Some truly wonderful work on behalf of the owner of this internet site , perfectly great articles . Gogoanime apk
Some truly wonderful work on behalf of the owner of this internet site , perfectly great articles . Gogoanime apk
Недорогие мусорные мешки с завязками
пакеты для мусора 60 литров с завязками https://meshki-dlya-musora-s-zavyazkami.ru/.
I really love your posting, keep up the great sharing. If you don’t know how to Block Ads from the Twitch Platform, Then One of the best methods to get rid of annoying adverts on Twitch is to use Adblocker for Twitch. Also want to know what are the tips and tricks use for streaming, then I would recommend you can read one blog about the easiest way to block twitch ads.
You completed a number of nice points there. I did a search on the issue and found nearly all people will have the same opinion with your blog
카지노사이트
Hi! This is my first visit to your blog! We are a team of volunteers and new initiatives in the same niche. Blog gave us useful information to work. You have done an amazing job! IELTS General Reading practice test
Thanks for writing such a good article, I stumbled onto your blog and read a few post. I like your style of writing...
온카판
Wow! This is probably one unique of the maximum beneficial blogs We’ve ever arrive for the duration of in this concern. Basically Wonderful. I’m additionally an expert in this issue depend so I can understand your try.
cleocin 150mg cost oral erythromycin 250mg buy erectile dysfunction medication
I usually cant find it in me to care enough to leaves a comment for articles on the web but this was actually pretty good, thanks and keep it up, Ill check back again Smart Campus
https://startup.info/discovering-top-accountants-for-startups/
https://www.businessleader.co.uk/find-the-best-accountants-for-startups-specialised-financial-services-to-empower-your-new-business/
https://interview-coach.co.uk/how-to-ace-your-interview-kickstart-your-accounting-career/
https://www.europeanbusinessreview.com/the-financial-balancing-act-how-uk-tech-startup-can-master-the-accounting-game/
https://www.startupguys.net/financial-waters-uk-tech-renaissance/
https://londonlovesbusiness.com/almost-half-of-businesses-have-lost-money-due-to-poor-accounting/
https://www.europeanbusinessreview.com/the-financial-balancing-act-how-uk-tech-startup-can-master-the-accounting-game/
https://www.startupguys.net/financial-waters-uk-tech-renaissance/
https://londonlovesbusiness.com/almost-half-of-businesses-have-lost-money-due-to-poor-accounting/
https://finchannel.com/accounting-for-tech-startups-in-the-uk-navigating-a-financial-labyrinth/117131/personal-finance/2023/09/
https://www.thebusinessview.co.uk/accounting-for-britains-tech-upstarts/
https://wapost.co.uk/how-uk-tech-startups-are-winning-the-accounting-game/
https://theedinburghreporter.co.uk/2023/10/britains-silicon-revolution-balancing-the-books-in-the-age-of-disruption/
https://aboutmanchester.co.uk/the-financial-backbone-of-britains-booming-tech-sector-a-closer-look/
https://www.businessfirstonline.co.uk/advice/the-fintech-revolution-navigating-uks-financial-frontier/
Pages
Add Comment