Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comments (33133)
I was looking at some of your posts on this website and I conceive this web site is really instructive! Keep putting up.. slope
I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. slot gacor
watching poker online online poker real money colorado online poker
This was a really great contest and hopefully I can attend the next one. It was alot of fun and I really enjoyed myself.. เครดิตฟรีล่าสุด
I am sure this article has touched all the internet users, its really really pleasant article on building up new blog.
My blog: habanero demo
Swedish massage can relieve tigght muscles, direct blood flow, and flush out the lymphatic program, whoch aids to decrease
the effects of sluggish circulation.
Also visit my site :: read more
Startupo.fr est le premier centre de formation pour les entrepreneurs et innovateurs en herbe en France. Offrant une combinaison imbattable de conseils d'experts, de connaissances du secteur et d'un réseau de mentors, cette institution est devenue l'endroit idéal pour apprendre à créer des startups à partir de rien. Grâce à des cours portant sur des sujets tels que le développement de produits et de services, l'élaboration d'une stratégie de croissance, la rédaction d'un plan d'affaires, la présentation d'une entreprise et la mise à l'échelle rapide, les étudiants acquièrent des compétences inestimables qui les aideront à réussir dans leurs projets. Du conseil en stratégie au soutien au développement commercial pendant les périodes d'incubation, Startupo.fr fournit à ses étudiants les outils et les ressources nécessaires pour commercialiser efficacement leurs idées. Aujourd'hui plus que jamais, ceux qui veulent profiter de la scène florissante des startups en France ne peuvent trouver de meilleure source de conseils que Startupo.fr. Startupo.fr
Hentai
These things are very important, good think so - I think so too... kitchen remodeling
This is the most impressive article on your website almost all articles are good, I read carefully and got goog information Thanks a lot for writing gift experience for couples
гдз по географии 9 класс алексеев
Thanks for sharing the post.. parents are worlds best person in each lives of individual..they need or must succeed to sustain needs of the family. custom professional painting services
Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. fence contractor
Nice knowledge gaining article. This post is really the best on this valuable topic. เว็บตรงสล็อต
Awesome blog. I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work! tax lawyer
azithromycin 500mg tablets zithromax dosage zithromax.
http://ww17.videomega.tv/__media__/js/netsoltrademark.php?d=uncensoredhe...
http://myassuredsurveyprizes.fireflyz.com/__media__/js/netsoltrademark.p...
http://mspmnp.com/__media__/js/netsoltrademark.php?d=uncensoredhentaixxx...
http://lesjardinsartconcept.com/__media__/js/netsoltrademark.php?d=uncen...
http://mylincolnsquare.nyc/__media__/js/netsoltrademark.php?d=uncensored...
http://keyword-suggest-tool.com.xx3.kz/go.php?url=https://uncensoredhent...
http://majeres.com/__media__/js/netsoltrademark.php?d=uncensoredhentaixx...
http://fultonefile.com/__media__/js/netsoltrademark.php?d=uncensoredhent...
http://xtreme-tuning.com/__media__/js/netsoltrademark.php?d=uncensoredhe...
http://www.littelfusebusinesscenter.biz/__media__/js/netsoltrademark.php...
william hill casino online gambling online gambling georgia online gambling laws united states
This is quite interesting. I am so glad that you have shared this amazing blog post. winter jackets
Thanks for your information !! If anyone need to buy shoe cabinet and any other Home and Office furniture please check out our website and place the order and also you can come to our physical store to check the quality. Delivery is free anywhere in UAE !!
гдз по русскому языку седьмой класс разумовская
Heya exceptional website! Does running a blog like this require a great deal of work?
I've very little knowledge of computer programming however I was hoping to start my
own blog soon. Anyways, should you have any suggestions or techniques for new blog owners please share.
I know this is off topic but I simply wanted to ask. Cheers!
My web blog: chrok.video
Appreciate the commitment you make
to your site and the information you submit.
It's nice to come across another blog from time to time.
unwanted reprinted information. Read great!
I've bookmarked your site and included RSS feeds in my google account.
https://indir-freezone.com/ashampoo-movie-studio-pro-crack/
I liked it so much that you feel good
here Sketch made with taste, the theme for your author
elegant to buy
impatience with what you have to offer.
Well, without a doubt, you will come back before this, just like very often if you support this growth.
https://fullcracksetup.com/ibm-spss-statistics-crack/
In fact, you show that it is so easy with your presentation, but I think this problem actually is
something I will never understand.
It seems very complex and very broad to me. I have such
Looking forward to your next post, I'm trying to catch it!
https://licensekeyfree.org/microsoft-project-2016-crack/
Let's go! This post could not have been better written!
Reading this post reminds me of my cozy room
friend! He always talked about it.
I am sending you this article.
It will definitely be a good read. Thanks for sharing
https://cracksrea.com/l3dt-pro-crack/
Nice response in return of this question ᴡith real arguments
аnd describing everything ɑbout thɑt.
Аlso visit my website: Cbd stores
I am very impressed with your writing talents as well as your format
blog This is a paid theme or you have changed it
You? In any case, stay up to date with excellent, high-quality lyrics, that's it
Today, I rarely see such a beautiful blog.
https://instantcrack.com/coreldraw-graphics-suite-x8-crack/
I'm really inspired by your writing skills as well as your structure
blog Is this a paid item, or have you changed it yourself?
In any case, stay up to date with excellent, high-quality lyrics, that's it
it is unusual to see such a beautiful blog today.
https://pcactivationkey.co/melody-sauce-vst-crack/
Large cup. Continue writing such information on your site.
I am very impressed with your blog.
Hi, you've done an incredible job. I will definitely dig it up personally
I recommend it to my friends. I'm sure they will
use this site.
https://softpediafiles.com/avast-premier-crack/
This is the perfect time to plan for the future and it's time to be happy.
I am reading this post and would like to suggest some interesting things or tips.
You may be able to write other articles related to this article.
I would like to know more about this!
https://pcgameshd.info/
Profit primarily prime quality items -- you can understand them all within: Red Boost
Medicines prescribing information. Long-Term Effects. albuterol sulfate 2.5 mg 3 ml hydroxychloroquine brand name
Medicines prescribing information. Long-Term Effects. albuterol sulfate 2.5 mg 3 ml hydroxychloroquine brand name
Wow, What a Excellent post. I really found this to much informatics. It is what i was searching for.I would like to suggest you that please keep sharing such type of info.Thanks Kommentare zum Thema DLR Test
play poker online with friends jogar poker online playing poker online for money
poker games online free online poker sites best online real money poker
vegas gambling online is online gambling illegal in the us nevada online gambling
учебник по русскому языку 6 класс
online gambling sites no deposit online gambling real money is online gambling legal in ma
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. have a peek at these guys
It's extremely pleasant and meanful. it's extremely cool blog. Connecting is exceptionally valuable thing.you have truly helped bunches of individuals who visit blog and give them usefull data. 토토사이트
I have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites blog site list and will be checking back soon. Please check out my site as well and let me know what you think. Up satta king
This product has many features. and you also try links to know about all features of this product
Hsr Layout Escorts Service || Rajaji Nagar Call Girls || Silk Board Call Girls || Call Girl in Ulsoor || Ub City Call Girls || Whitefield Escorts Service || Call Girls in Yeshwanthpur || Escort in Kr puram || Btm layout Escorts || Domlur Escorts service || Brigade Road Escort || Escort Sarjapur || Bim layout Escorts || Escort Vijay nagar || Rajaji Nagar escort || Call Girls in Whitefield ||Adugodi Escorts || Escorts in Ashok nagar|| BannerghaEscorts service || Basavanagudi Escorts || Escorts in Basaveshwaranagar || Begur Escort || Benson town Escort service || Bommanahalli Escort || Electronic city Escorts || Escort in Indira nagar || Bangalore Escort || Escort in Bangalore || Top Bangalore Escorts Service || Top Bangalore Escorts|| Bangalore Escort Service|| Escort in Bangalore ||
Best work you have got accomplished, this on-line Web site is amazing with fantastic facts and appears. I have stopped at this website right after viewing the wonderful information. I will likely be again For additional qualitative perform.สล็อตเว็บใหญ่
online gambling website https://www.onlinegamblingtops.biz/ online gambling addiction help
SAN Furniture is a custom furniture maker in Dubai that provides all home furniture products. Buy furniture in Dubai at affordable prices with the Best quality. We are manufacturing all types of Home and Office furnitures like shoe cabinet, bunk beds, Dressing table also we customize all products as you wish. We are giving you free installation and Delivery in UAE.
гдз русский 5 класс
гдз по английскому языку 3 класс рабочая тетрадь
Pages
Add Comment