Attractiveness of NWFP as a value beyond price
The value of a product is generally associated with its price: higher the price, higher the value. This perception can be applied also to the Non-Wood Forest Products (NWFPs) sector: for instance, truffles are more attractive for companies than other edible but mediocre mushrooms, due to the higher willingness to pay of consumers. Nevertheless, a NWFP can have a value that goes beyond its price: its attractiveness.
The appeal of a territory is usually linked to its characteristics and peculiarities, that needs to be communicated toward effective territorial marketing strategies. In this respect, NWFPs can play an important role and their integration in the marketing strategy can have a positive impact, contributing to enlarge the tourist portfolio of a destination.
The INCREDIBLE project Cross cutting seminar, held in Val Taro, Emilia Romagna region in Italy, aimed to give an overview of the importance of territorial marketing and present some best practices. Days after this meeting, we still have some issues to reflect on and review.
NWFPs are very different, ranging from the non-edible ones such as cork, resin, and herbs to the edible one such as mushrooms, truffles, nuts and berries: every product has its peculiarities, but there are similarities in the way they can be used as a marketing element.
Tourists are the final “users” of the supply chain and in order to attract them an organized and appealing destination is essential. Understanding the peculiarities, the strengths and the weaknesses of a territory is the first step to decide what communicate to the tourists. Participative approaches between local authorities, inhabitants and all the local stakeholders are fundamental to understand and then communicate what a territory can offer. The organization and the coherence of the tourism destination are much more important than the specific product. The identification and the valorization of a local gastronomic excellences or a traditional product can be an added value for a destination, but it is secondary in respect to the coordination and the organization of all the destination.
The use of trademarks and labels can play a central role in the communication of the quality of a specific product. In the case of certified gastronomic products, such as ‘Fungo di Borgotaro IGP’ (Borgotaro PGI mushrooms) or Melinda DOP (POD apples), presented as best case studies, the tourist can recognize the European label and expects, as a consequence, that also the rest of the tourism destination has a high standard. Therefore, trademarks and certifications can play a central role in the promotion and have a high impact also in the production of the NWFP. The interactions, the connections and the synergies between the production-oriented businesses and the service-oriented ones should be several and strategic to gain reciprocal benefits. For instance, in some of the best practices presented, local restaurants and accommodation structures use local certified products. Furthermore, interesting and appealing experiences, based on certified products, such as tours, harvesting activities, can be organized.
To conclude, both edible and non-edible NWFPs can fascinate the curiosity of tourists. For this reason, they can be integrated into territorial marketing strategies and become economically important not just for their intrinsic value but also for their attractiveness. Find the proper balance between production and service businesses, coordinated by an effective territorial marketing strategy that takes actively into account all the stakeholders, is the key to success.
Comments (36974)
Используйте промокод Мелбет, чтобы получить дополнительные бонусы и привилегии при регистрации. Этот промокод предоставит вам отличные возможности для успешных ставок.
The positive online casino rankings for this site are well-earned. With a fantastic array of games and a friendly casino community, it’s no wonder this casino is a top choice among players.
<a href="https://xn--9l4b97fcwc87h.com/">카지노 커뮤니티</a>
https://gosznakdublikat.ru/
Откройте для себя секретные промокоды букмекерских контор и получите доступ к эксклюзивным бонусам. Эти коды помогут вам увеличить шансы на выигрыш.
Because of this internet site, you'll see your bank account, recollect to be able to plod by means of in which information. topcer88 slot login
안전놀이터 : 온카허브
온라인 카지노 커뮤니티 온카허브 입니다. 온카허브는 카지노 먹튀 사이트들과 안전한 카지노 사이트 정보를 공유하고 있습니다. 카지노 먹튀검증 전문팀을 자체적으로 운영함으로써 철저한 검증을 진행하고 있습니다.
https://oncahub25.com/
This is exactly equally an excellent content i quite really liked checking. This isn't all the time which i possess potential to work out an issue.
横浜 英会話
Наш промокод букмекеров без депозита предоставит вам возможность начать играть без депозита и получить бонусные средства. Не упустите эту возможность.
https://t.ly/G8yD7 https://t.ly/mviRf https://t.ly/MHOot https://t.ly/OP15w https://t.ly/YIGyb https://t.ly/n_E6- https://t.ly/rxvWO https://t.ly/z3WFt https://t.ly/bGifG https://t.ly/-2NN7
https://t.ly/G8yD7 https://t.ly/mviRf https://t.ly/MHOot https://t.ly/OP15w https://t.ly/YIGyb https://t.ly/n_E6- https://t.ly/rxvWO https://t.ly/z3WFt https://t.ly/bGifG https://t.ly/-2NN7
https://t.ly/uaAyI https://t.ly/PEzWb https://t.ly/zljQg https://t.ly/eGMi9 https://t.ly/S_JtO https://t.ly/Uydxr https://t.ly/n84lN https://t.ly/Kx2al https://t.ly/WI1z6 https://t.ly/sGjoI
https://t.ly/uaAyI https://t.ly/PEzWb https://t.ly/zljQg https://t.ly/eGMi9 https://t.ly/S_JtO https://t.ly/Uydxr https://t.ly/n84lN https://t.ly/Kx2al https://t.ly/WI1z6 https://t.ly/sGjoI
https://t.ly/NQI7f https://t.ly/CgBEQ https://t.ly/j_rO2 https://t.ly/Bf9l4 https://t.ly/G8eWd https://t.ly/I8KcD https://t.ly/Vstx5 https://t.ly/BGwc0 https://t.ly/PEAA8 https://t.ly/z3c4a
https://t.ly/NQI7f https://t.ly/CgBEQ https://t.ly/j_rO2 https://t.ly/Bf9l4 https://t.ly/G8eWd https://t.ly/I8KcD https://t.ly/Vstx5 https://t.ly/BGwc0 https://t.ly/PEAA8 https://t.ly/z3c4a
https://t.ly/Rl4rM https://t.ly/JJxTe https://t.ly/cL9Lq https://t.ly/bQNh1 https://t.ly/NYEic https://t.ly/0dPI_ https://t.ly/W6bOE https://t.ly/_Ii_M https://t.ly/vvMCn https://t.ly/kjDKI
https://t.ly/Rl4rM https://t.ly/JJxTe https://t.ly/cL9Lq https://t.ly/bQNh1 https://t.ly/NYEic https://t.ly/0dPI_ https://t.ly/W6bOE https://t.ly/_Ii_M https://t.ly/vvMCn https://t.ly/kjDKI
https://t.ly/NA3rL https://t.ly/a-5f4 https://t.ly/PoIxo https://t.ly/OMmiQ https://t.ly/R1Grc https://t.ly/YYA8S https://t.ly/im8ml https://t.ly/kvaqF https://t.ly/HJovM https://t.ly/mIRAk
https://t.ly/NA3rL https://t.ly/a-5f4 https://t.ly/PoIxo https://t.ly/OMmiQ https://t.ly/R1Grc https://t.ly/YYA8S https://t.ly/im8ml https://t.ly/kvaqF https://t.ly/HJovM https://t.ly/mIRAk
https://t.ly/NA3rL https://t.ly/a-5f4 https://t.ly/PoIxo https://t.ly/OMmiQ https://t.ly/R1Grc https://t.ly/YYA8S https://t.ly/im8ml https://t.ly/kvaqF https://t.ly/HJovM https://t.ly/mIRAk
[url=http://ed-apteka.ru/]купить дженерик дапоксетин[/url]
i was just browsing along and came upon your blog. just wanted to say good blog and this article really helped me.
Prostadine
Хотите узнать о преимуществах БК Melbet? Этот букмекер предлагает выгодные бонусы для новых клиентов и удобный интерфейс для ставок на различные виды спорта.
This is a correct blog for everyone who is wants to find out about this topic. You know so much its practically tricky to argue with you (not too I actually would want…HaHa). You actually put a fresh spin over a topic thats been discussed for several years. Great stuff, just excellent! diamond shruumz cone
women loves deep colors so i think that the best womans clothing should have bright and beautiful colors- hidden hills dipsosables
видеостена цена в москве видеостена цена в москве .
[url=http://ed-apteka.ru/]дженерик велитра 60 купить аптека виагра[/url]
Один из популярных букмекеров в России – это Melbet. С его помощью вы сможете делать ставки на различные спортивные события и наслаждаться высоким уровнем обслуживания.
android игры 2024 скачать http://android-games-download.ru/ .
I am curious to find out what blog system you’re using? I’m experiencing some small security problems with my latest blog and I’d like to find something more safeguarded. Do you have any recommendations? 서울출장마사지
Starzbet Bonuslar, her zaman kazançlarımı artırmamı sağlıyor. Her yeni bonus ile daha fazla şans ve daha fazla Starzbet'in kullanıcı dostu arayüzü ve güvenilir hizmeti ile bahis deneyimim çok daha keyifli hale geldi. Starzbet Güncel Giriş sayesinde her zaman kolayca erişim sağlıyorum ve hiçbir maçımı kaçırmıyorum.
<a href="https://starzbet-yeniadres.com/">Starzbet Mobil Uygulama</a>
Fashion is a form of storytelling, allowing us to narrate our lives through the clothes we wear and the way we present ourselves to the world. adwysd
Используйте промокод Мелбет, чтобы получить дополнительные бонусы и привилегии при регистрации. Этот промокод предоставит вам отличные возможности для успешных ставок.
It is a fantastic post – immense clear and easy to understand. I am also holding out for the sharks too that made me laugh.
Livpure
https://apteka-sm.ru/
Embracing fashion is like embarking on a journey of self-discovery, where every outfit serves as a chapter in the story of who we are and who we aspire to be. adwysdEmbracing fashion is like embarking on a journey of self-discovery, where every outfit serves as a chapter in the story of who we are and who we aspire to be. adwysd
Получите эксклюзивные бонусы с промокод Мелбет. Этот промокод позволит вам увеличить свои шансы на выигрыш и насладиться дополнительными привилегиями.
Kraken darknet - официальная ссылка на зеркало и сайт кракена. Ссылка на кракен онион доступна в любое время! Сделать покупку проще, чем кажется [url=https://krakenpage.com/]kraken ссылка тор[/url]
thank for sharing this with all of us. Of course, what a great site and informationrmative posts, I will bookmark this site. keep doing your great job and always gain my support. cheers for sharing this beautiful story stnr cart
https://twtr.to/lANaK https://twtr.to/Bg0r2 https://twtr.to/gzkOH https://twtr.to/OxTeo https://twtr.to/ekF08 https://twtr.to/kuwUs https://twtr.to/eXCa3 https://twtr.to/J3-sT https://twtr.to/Oac3w https://twtr.to/V7jIM
We assist users with accessing and troubleshooting http www routerlogin net. We can assist you log in to your router's admin panel, configure network settings, and troubleshoot connectivity issues. Whether you require assistance with initial setup or ongoing support, we are here to ensure that your network functions smoothly and efficiently.
https://twtr.to/wnmmh https://twtr.to/I4tW8 https://twtr.to/n0GHS https://twtr.to/DOEA5 https://twtr.to/iKC7I https://twtr.to/1MqN5 https://twtr.to/yG4gs https://twtr.to/g7NCZ https://twtr.to/MlHcC https://twtr.to/fK5zv
https://twtr.to/sksaL https://twtr.to/ziay1 https://twtr.to/A73u_ https://twtr.to/qQI5N https://twtr.to/ioOdl https://twtr.to/aeZV4 https://twtr.to/mmdcw https://twtr.to/XfyJr https://twtr.to/8oGng https://twtr.to/CTrVr
https://twtr.to/uvlFr https://twtr.to/uWgl4 https://twtr.to/qT8Qc https://twtr.to/kS7fl https://twtr.to/C7MOO https://twtr.to/uis_X https://twtr.to/ROh3v https://twtr.to/M3wZ5 https://twtr.to/S-jdH https://twtr.to/TFbed
Привет, друзья!
Мы изготавливаем дипломы любых профессий.
thegreatbookmark.com/story17720092/kupit-diplom
managerhotels.com/business-small-business/kupit-diplom-643687gybgt
sociallweb.com/story3022902/kupit-diplom
minibookmarks.com/story17657594/kupit-diplom
bookmark-group.com/story3105283/kupit-diplom
https://twtr.to/Yl8qW https://twtr.to/QoGYT https://twtr.to/KN7NE https://twtr.to/Efdlm https://twtr.to/Z6WoH https://twtr.to/eS4Xz https://twtr.to/VSWnY https://twtr.to/gCNcK https://twtr.to/iOutF https://twtr.to/RDQI1
Приобрести документ института.
socialistener.com/story3019918/kupit-diplom
one-bookmark.com/story17600204/kupit-diplom
socialbuzztoday.com/story2954573/kupit-diplom
gaigoimoinhat.xyz/kupit-diplom-573696xexmb
thebookmarklist.com/story17602365/kupit-diplom
Где купить диплом по нужной специальности?
thesocialintro.com/story3092960/diplom
sbosiamedicolavoro.it/community/profile/yolandaeastham4
mykindadoctor.com/diplom-981797phmof
laviehub.com/blog/diplom-kupit-884370ex
samnetworkth.com/diplom-318713wjcyk
이 목표에 도달했을 때의 사실을 생각해보십시오.
스포츠중계
Took me time to learn all the feedback, but I actually loved the write-up. It proved to be Very beneficial to me and I’m positive to all the commenters here! It really is always superior when you can not solely be informed, but additionally entertained! I am positive you had enjoyable penning this post. ace ultra premium disposable
Купить документ о получении высшего образования можно в нашей компании в столице.
socialmphl.com/story19465628/diplom
userbookmark.com/story17632835/diplom
comfortrent.ru/2024/07/27/diplom-249888mwsmd
elearning.maniatech-academy.co.uk/blog/index.php?entryid=282704
hariharparagovernmentiti.com/2024/07/28/diplom-kupit-998818bc
Pages
Add Comment